Cindy Steindorff
West Hollywood
Summary
Dynamic Franchise Business Account Director at Yelp with expertise in campaign management and performance analysis. Proven track record of developing advertising strategies that drive growth and exceed sales goals. Strong customer relationship management skills complemented by a commitment to optimizing campaign success. Adept at leveraging market research to enhance client engagement.
Overview
29
29
years of professional experience
Work History
Franchise Business Account Director
Yelp
Los Angeles
08.2019 - Current
- Reviewed performance data from previous campaigns and projects in order to identify areas requiring improvement or optimization.
- Monitored media coverage to measure success of campaigns against established goals.
- Developed and implemented advertising strategies to drive substantial growth.
- Established key performance indicators for tracking success metrics associated with each campaign and project.
- Offered knowledgeable customer support by staying up-to-date on company products and services.
Internet Sales Manager
Jim Click Ford Lincoln
Tucson
02.2012 - 02.2019
- Developed email marketing campaigns to engage with existing customers and attract new ones.
- Trained and supervised internet sales staff, fostering a team-oriented environment.
- Set and exceeded sales goals and KPIs for marketing campaigns.
- Developed and implemented strategies for increasing internet sales volume.
- Worked with off-site locations to find desired items for customers.
- Negotiated product sales and trade-in deals for maximum profit.
- Managed customer feedback and resolved issues promptly to maintain a positive online reputation.
Scheduling Coordinator
Senior Helpers In Home Health Care Of Tucson, Az
Tucson
11.2008 - 02.2012
- Managed personnel schedules to keep shifts properly staffed.
- Recruited, interviewed and selected employees to fill vacant roles.
- Communicated effectively with team members to ensure they are aware of their shifts and any changes that may occur.
- Developed work schedules according to budgets and workloads, covering priority tasks.
- Provided support in resolving scheduling conflicts between employees.
- Responded to emergency scheduling changes promptly, minimizing disruptions to operations.
- Responded promptly to all customer inquiries regarding availability or schedule changes.
- Prepared and distributed detailed reports on scheduling metrics and performance indicators.
Paralegal/Executive Assistant
Stone Village Pictures
Los Angeles
01.2002 - 10.2005
- Assisted in the preparation of legal arguments and memoranda of law.
- Attended shoots as needed to assist with setup and teardown activities.
- Developed comprehensive reports outlining strengths and weaknesses of each script.
- Sent screenplays into production companies for review.
- Made travel arrangements to provide executives seamless and travel policy-approved business trips.
- Facilitated communications by forwarding emails, transferring calls and filing documents.
- Compiled meeting agendas and supportive materials ahead of meetings.
Financial Analyst
American Express
Phoenix
05.1999 - 12.2001
- Managed portfolio performance by monitoring changes in markets, client objectives, and risk tolerance levels.
- Interpreted accounting policies and procedures to ensure regulatory compliance.
- Assessed potential risks associated with new investments or acquisitions.
- Built and strengthened client relationships to form long-lasting, profitable bonds.
- Reviewed financial documents and records to assess accuracy and compliance with applicable laws, regulations, and standards.
Business Travel Consultant
Carlson Wagonlit
Phoenix
03.1996 - 05.1998
- Maintained relationships with travel partners and vendors.
- Ensured all reservations were accurately documented in agency's system prior to client departure date.
- Developed personalized travel itineraries based on clients' preferences and budget.
- Booked transportation and hotel reservations using computer or telephone.
- Coordinated ground transportation to and from accommodations for clients.
- Explained airline rules and regulations to customers before they departed on their trip.
Education
Bachelor of Arts - Psychology
University of Houston
Houston, TX05-1995
Paralegal - Paralegal Studies
Center For Advanced Legal Studies
Houston, TX05-1992
Skills
- Campaign management
- Performance analysis
- Customer relationship management
- Advertising strategy
- Sales forecasting
- Market research
Timeline
Franchise Business Account Director
Yelp
08.2019 - Current
Internet Sales Manager
Jim Click Ford Lincoln
02.2012 - 02.2019
Scheduling Coordinator
Senior Helpers In Home Health Care Of Tucson, Az
11.2008 - 02.2012
Paralegal/Executive Assistant
Stone Village Pictures
01.2002 - 10.2005
Financial Analyst
American Express
05.1999 - 12.2001
Business Travel Consultant
Carlson Wagonlit
03.1996 - 05.1998
Bachelor of Arts - Psychology
University of Houston
Paralegal - Paralegal Studies
Center For Advanced Legal Studies
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