Cindy Merhi
Ottawa,ON
Summary
I’m a marketing professional and subject matter expert who enjoys turning ideas into stories people actually want to read and engage with. I’ve spent my time building and managing social media content that connects with audiences, strengthens brand voice, and supports real business goals. I work hands-on across strategy, content creation, and performance tracking, using insights and trends to improve what works and fix what doesn’t. I collaborate easily with different teams, communicate clearly, and bring a practical, thoughtful approach to growing and managing online communities.
Overview
13
13
years of professional experience
2
2
Certifications
Work History
Subject Matter Expert
Accenture
Ottawa, Canada
03.2023 - Current
- Managed and coached a team of marketing specialists, setting clear goals, KPIs, and growth plans to improve performance and retention.
- Developed training materials that improved team knowledge of industry best practices.
- Conducted in-depth analyses of client requirements to provide tailored solutions and insights.
- Liaised between agents and Meta, ensuring timely communication and addressing queries to clarify tasks and improve efficiency.
- Managed team performance, assisting in maintaining quality and efficiency.
Digital Marketing Specialist
Accenture
Ottawa, Canada
03.2022 - 03.2023
- Leading campaign optimization efforts, reducing cost-per-click (CPC) by over 25% and increasing engagement.
- Managing a portfolio of 100+ advertisers, leveraging data insights to optimize campaign budgets and increase ROAS by over 50%
- Partnered with businesses to develop campaign strategies and execute targeted advertising campaigns across major social media platforms.
- Cultivated strong client relationships through proactive communication and tailored customer service.
- Created detailed reports using data from various social media platforms and analytical tools.
- Streamlined internal processes, enhancing sales team productivity and operational efficiency.
Account Executive
Webware
Toronto, Canada
02.2021 - 10.2021
- Secured 35% customer commitment to adopt webware.io to reposition their business for future growth and success.
- Developed and implemented strategic account plans, enhancing client retention and satisfaction.
- Cultivated client relationships to identify and fulfill digital marketing needs, driving tailored solutions for business growth.
- Analyzed market trends to tailor solutions that addressed customer challenges effectively.
- Conducted effective cold calling, introducing Webware.io to new prospects in North America, expanding market reach among small to medium-sized businesses.
Social Media Manager
EatYourPlate & NashouDearz & GiftsToLebanon
12.2016 - Current
- Developed and implemented targeted social media campaigns aligned with company objectives, enhancing brand visibility.
- Created engaging content tailored for various social media platforms, fostering audience interaction and brand loyalty.
- Established partnerships with influencers, expanding audience reach and driving engagement through collaborative initiatives.
- Analyzed performance metrics to refine campaigns and optimize content across multiple platforms.
- Collaborated with other departments to ensure brand consistency across all channels.
- Monitored customer comments on various social media channels and responded in a timely manner.
Brand Manager
Mark Prime Cosmetics
Abu Dhabi, UAE
06.2013 - 02.2021
- Led the end-to-end launch of multiple skincare brands, successfully introducing 25–30 products per brand into the market.
- Built and scaled brand presence by establishing and managing 20+ key accounts, enhancing market penetration and visibility.
- Created and managed brand social media presence across Facebook and Instagram, directing content strategy and engagement efforts.
- Launched and maintained brand websites using WordPress, coordinating content, layout, and brand messaging across digital touchpoints.
- Developed and delivered client pitches and brand presentations, facilitating new business acquisition and partnerships.
- Designed and executed marketing support materials including brochures, prescription pads, and in-clinic branding, ensuring alignment with brand guidelines.
- Managed, trained, and onboarded new hires, improving team productivity, execution quality, and brand consistency.
Education
Bachelor in Business Science - Marketing
Lebanese American University (LAU)
Beirut, Lebanon07.2011
Skills
- Power BI
- Salesforce
- Microsoft Office 365
- Google Analytics
- Adobe Creative Cloud
- Public Relations
- Content Creation
- Social Media Marketing
- Market Analysis
- Sales Strategy
- Team Management
- Brand development
Languages
- Fluent in English
- Fluent in Arabic
- Fair in French
Certification
Meta Digital Marketing Associate, Meta
Timeline
Subject Matter Expert
Accenture
03.2023 - Current
Digital Marketing Specialist
Accenture
03.2022 - 03.2023
Account Executive
Webware
02.2021 - 10.2021
Social Media Manager
EatYourPlate & NashouDearz & GiftsToLebanon
12.2016 - Current
Brand Manager
Mark Prime Cosmetics
06.2013 - 02.2021
Bachelor in Business Science - Marketing
Lebanese American University (LAU)