Cindy Bui

Execution of Advanced Education Seminars (50%)

• Partner with Executive leadership and cross-functional teams—including Sales, Customer Education, Data Analysis, Marketing, and Creative Services—to plan and execute large-scale loyalty and educational events.
• Collaborate with the Sales & Loyalty Program Manager & VP of Sales on annual budgeting and forecasting.
• Support the company president in delivering presentations and delegating tasks across teams.
• Travel nationally and internationally to each event and act as the primary point of contact onsite.
• Collaborate with Marketing & Digital teams to create results-driven marketing campaigns and communication strategies to announce eBursts to the market.
• Onboard the local Outside Sales team with up-to-date SOP manual and promotional campaigns.
• Develop and monitor ticketing platforms.
• Coordinate with Supply Chain to ensure timely shipment of supplies and equipment for events.
• Select venues, catering, AV packages, and amenities aligned with event objectives and audience needs.
• Monitor post-event satisfaction through surveys across multiple touchpoints.
• Liaise with Finance to allocate costs and generate accounting reports.

Projects Coordination – Launch (25%)

• Facilitate cross-functional communication to ensure smooth product launches.
• Participate in meetings to delegate and communicate Sales deliverables for each launch.
• Deliver creative, timely solutions to last-minute changes and shifting stakeholder deadlines.
• Build and manage project timelines in Smartsheet and Asana to track progress and meet deadlines.
• Evaluated program performance metrics, identifying areas for improvement to optimize resource allocation.

Executive Assistant Support (25%)

• Contribute to executive meetings by collaborating on sales strategies.
• Capture meeting notes and communicate actionable follow-ups to relevant stakeholders.
• Coordinate and book domestic and international travel for executives, ensuring efficiency and cost-effectiveness.
• Prepare expense reports and submit monthly summaries to the Accounting team.
• Plan team outings with creative ideas to foster a fun and welcoming environment.
• Proficiency with MS Suite (Word, Excel, PowerPoint, Outlook), Smartsheet, Canva and Asana.
• Manage ad hoc tasks and responsibilities as needed.

• Built and maintained relationships with loyalty guests by being the first point of contact as a FOH team member.
• Generated additional room revenue by upselling.
• Consistently upheld luxury Forbes standards to hotel guests throughout their check-in & check-out experience.
• Managed cost-effective and creative solutions to guest recovery.
• Provided effective communication with housekeeping department for room allocation and last-minute changes.
• Proficiency with MS Suite (Word, Excel, PowerPoint, Outlook), Opera Cloud, Sertify, Secure Pay, Intelity, Crave, and Silverware.

• Developed training manuals for In Room Dining employees with monthly audits.
• Delegated and executed duties to a team of 17 employees.
• Created a self-evaluation system for new/current employees to ensure service consistency.
• Proficiency with MS Suite (Word, Excel, PowerPoint, Outlook), Opera Cloud, Secure Pay, Intelity, Crave, Silverware and Royal Service.
• Collaborated with departmental manager for side projects and meetings.

• Implemented Forbes standards to deliver In Room Dining experiences while maintaining a professional work ethic with colleagues and upper management.
• Communicated with other departments through emails about guest information regarding food restrictions or preferences.
• Took phone calls and delegated tasks regarding Food & Beverage orders and prearranged amenities.
• Notified front of house departments with communication from the main kitchen with changes in menu though Intelity system.
• Maintained food & beverage itinerary using Birch Street system.

• Delivered professional food & beverage customer service at Giovane Cafe to hotel guests along with various critical duties.

• Oversaw spa services/direct spa services for a team of 8 employees.
• Ordered spa equipment/ensuring its proper functioning.
• Ensured premium spa and guest experience.
• Recorded daily cash flow/perform accounting duties.
• Generated financial statements and sales reports.