Cierra MacDonald
Regional Sales Manager - Operations & Enablement
Pickering,ON
Summary
Dynamic sales leader with a proven track record of driving revenue growth and developing high-performing teams across multi-unit regions. Expertise in designing and implementing training programs, optimizing sales processes, and equipping teams with essential tools, insights, and strategies to consistently exceed KPIs. Strong ability to build cross-functional partnerships while leveraging data for informed decision-making, fostering a culture of accountability and continuous improvement. Skilled in translating business objectives into actionable sales enablement initiatives that enhance productivity, elevate customer experience, and accelerate market expansion.
Overview
20
20
years of professional experience
Work History
Regional Sales Operations & Enablement Manager
Staples Canada
08.2021 - Current
- Monitored and analyzed performance data, identifying areas of improvement and developing corrective action plans.
- Collaborated with sales teams to develop strategies for increasing market share and revenue growth.
- Devised strategic plans focused on long-term growth while addressing immediate operational challenges.
- Coordinated with other regional managers to share best practices, streamline processes, and improve overall organizational effectiveness.
- Led regular sales training sessions on product knowledge and industry trends, ensuring the team was always equipped to make informed recommendations to clients.
- Established a consistent onboarding process for all new hires, reducing time to full productivity by streamlining training materials and resources.
- Managed cross-functional projects aimed at improving overall sales operations and support functions, resulting in better alignment between departments.
- Delivered regular performance reports to senior leadership, providing insights into key metrics and trends affecting the business.
- Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
General Manager
Staples Canada, Thornhill, ON
03.2020 - 08.2021
- Responsible for overseeing the daily operations of one location. This role involves managing staff, ensuring customer satisfaction, and driving sales growth. The GM will work closely with department managers to implement strategies that align with the company’s goals and objectives.
District Visual Merchandising Manager
American Eagle/Aerie, Durham Region
04.2017 - 03.2020
- Responsible for overseeing the visual presentation and merchandising strategies across multiple store locations within the Durham Region. This role involves ensuring that all stores adhere to the company’s visual standards and effectively showcase products to enhance the customer experience and drive sales.
General Manager
Old Navy
11.2016 - 03.2018
- Managed budget implementations, employee reviews, training, schedules, and contract negotiations.
- Managed a diverse team of professionals, fostering a positive work environment and high employee satisfaction.
- Developed and implemented strategies to increase sales and profitability.
- Cultivated strong relationships with clients, vendors, and partners to ensure long-term success and loyalty.
- Maximized efficiency by coaching and mentoring personnel on management principles, industry practices, company procedures, and technology systems.
- Drove year-over-year business growth while leading operations, strategic vision, and long-range planning.
Education
Bachelor of Arts -
York University
Skills
- Strategic decision-making
- Effective time management
- Team leadership
- Clear and concise communication
- Team development
- Fostering collaborative partnerships
- Organizational strategy development
- Cross-functional teamwork
- Customer relationship management (CRM)
- Proven sales approaches
- Workforce optimization
- Business growth initiatives
Accomplishments
- Collaborated with L&D in the development of associate on-boarding and ongoing development programs.
- Created a company-wide, comprehensive training program for all sales team members.
- Received CEO Momentum award in 2024
- Had the highest regional growth in the country in 2024 as well as the highest number of stores to hit $1M in margin sales in one year
- Business Development: - Developed strong relationships with key referral sources which resulted in 12% increase in referrals over one-year period.
Languages
English
Native or Bilingual
French
Limited Working
Timeline
Regional Sales Operations & Enablement Manager
Staples Canada
08.2021 - Current
General Manager
Staples Canada, Thornhill, ON
03.2020 - 08.2021
District Visual Merchandising Manager
American Eagle/Aerie, Durham Region
04.2017 - 03.2020
General Manager
Old Navy
11.2016 - 03.2018
Bachelor of Arts -
York University
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