Summary
Work History
Skills
Quote
Accomplishments
Certification
Interests
Education
Timeline
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CIERAN DUNCLIFFE

CIERAN DUNCLIFFE

Passionate Business Professional

Summary

Future-focused buyer and merchandising professional with a unique blend of sales leadership, purchasing strategy, and category ownership across national brands. I’ve led teams, launched programs, and driven performance in roles spanning store management, junior buying, and now category specialist — where I oversee a $50M+ portfolio across six workspace categories. Known for bringing people and processes together, I thrive in cross-functional environments where collaboration drives impact. Whether I’m simplifying reporting in Power BI, coordinating vendor promos, or aligning planogram and web ops, I bring a people-first mindset to every challenge. Passionate about building better systems, elevating those around me, and delivering results that matter.

Work History

Category Specialist

Staples
Richmond Hill
04.2024 - Current
  • Manage a $50M+ portfolio across 6 workspace categories (desks, lighting, boards, easels, etc.) in 290+ stores, overseeing the full lifecycle of 200+ SKUs from onboarding to end-of-life.
  • Partner with 10+ vendors to negotiate costs, secure price protection funding, and build aligned promotional strategies that drive both in-store and eComm performance.
  • Reduced aged inventory by 18.9% within six months by coordinating clearance campaigns and collaborating with marketing to secure flyer and digital support.
  • Developed a comprehensive Excel tracking system to centralize SKU data (margin, cost, retail, stock), streamlining business reviews and senior leadership reporting.
  • Utilize AS400 (IBM iSeries) to manage item-level system updates, vendor data, and supply chain coordination with planogram and supply teams.
  • Provide strategic input on flyer planning, SKU rationalization, and margin optimization through cross-functional collaboration with marketing, web ops, supply chain, and merchandising.

Junior Buyer

The Source
08.2022 - 03.2024
  • Supported the end-to-end purchasing strategy across gaming and tech categories, partnering with vendors to negotiate cost, manage inventory, and maintain margin during key periods.
  • Spearheaded multiple Own Brand category exits, successfully transitioning to national brands with minimal margin loss and improved vendor promotional support.
  • Co-developed and launched bi-weekly Hero SKU reviews, driving an average 21.4% sales lift in the second week of key promotional campaigns, leading to significant incremental sales.
  • Collaborated with marketing to build tactical roadmaps and secure ad-hoc flyer funding, redirecting promotional dollars to backend or deferred accounts to enhance profitability.
  • Proofed all outgoing marketing materials (flyers, eDMs, digital content), identifying opportunities to increase exposure and performance of supported categories.

Store Manager

Rogers Communications
09.2020 - 07.2022
  • Led multi-store teams through high-performance sales strategies, driving consistent week-over-week growth and coaching associates to exceed targets.
  • Increased customer satisfaction scores by 17.6% through structured coaching on product knowledge, incentive programs, and advanced sales techniques.
  • Launched interactive, morale-boosting team initiatives during COVID-19, ensuring staff remained engaged, supported, and sharp through lockdowns.
  • Developed and implemented a weekly feedback loop for managers and a quarterly psychological safety survey, reinforcing a culture of mental wellness and open communication.
  • Appointed District Hiring Manager (Jun–Sept 2021), creating structured onboarding roadmaps, cross-store mentorship systems, and improving ramp-up efficiency.
  • Created peer support hubs using WhatsApp to connect new hires with supervisors and managers, enhancing access to leadership and accelerating integration.

ASM/Senior Game Advisor

EB Games
10.2014 - 01.2021
  • Created a positive and enthusiastic work environment, where staff are encouraged to achieve their day to day goals, as well as long term goals within the company.
  • Helped management receive inventory and display games and game-related products, and properly processed damaged merchandise for return.

Skills

    Cross-Functional Teamwork

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Quote

There is a powerful driving force inside every human being that, once unleashed, can make any vision, dream, or desire a reality.
Tony Robbins

Accomplishments

  • Earned “Excellence and Innovation” award for creating detailed 'how to' documentation on internal processes.
  • Reduced EOL inventory by 36% through implementation of a custom promotional cadence.
  • Supervised team of 9 staff members directly and supported an additional location with 5 staff members.
  • Collaborated with marketing and web development team in the development of ABTC - Add both to cart - Functionality.
  • Created custom excel promotional tracker that was adopted by the wider merchandising team, cutting out unnecessary steps and preventing common mistakes.

Certification

OMVIC License

Interests

Digital Art

Fantasy Writing

Home Improvement

Gardening

Archery

Canoeing

Education

Business Fundamentals - Business

Fanshawe College of Applied Arts And Technology
London, ON
05.2022 - 08.2024

BBA - Purchasing

Conestoga
08.2024 - Current

Timeline

BBA - Purchasing

Conestoga
08.2024 - Current

Category Specialist

Staples
04.2024 - Current

OMVIC License

10-2022

Junior Buyer

The Source
08.2022 - 03.2024

Business Fundamentals - Business

Fanshawe College of Applied Arts And Technology
05.2022 - 08.2024

Store Manager

Rogers Communications
09.2020 - 07.2022

ASM/Senior Game Advisor

EB Games
10.2014 - 01.2021

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CIERAN DUNCLIFFEPassionate Business Professional