Chuck Heacock
Los Angeles
Summary
Dynamic business leader with a proven track record at Gold’s Gym, driving multimillion-dollar sales through innovative strategies and exceptional customer engagement. Expertise in financial management and market analysis, consistently exceeding growth targets while fostering team development and collaboration. Committed to transforming challenges into profitable opportunities in the health and fitness industry.
Overview
44
44
years of professional experience
2
2
Certifications
Work History
Founder
The Compound MMA
Santa Clarita
12.2021 - Current
- Combined Martial Arts and Fitness, achieving a membership of 3000.
- Sold the business to a managing partner.
Regional Sales Manager
Water Energy
Ventura
03.2019 - 10.2022
- Managed key client relationships to ensure satisfaction and retention within the region.
- Created promotional campaigns to increase sales in the region.
- Resolved customer inquiries promptly as well as escalated issues when necessary.
- Maintained accurate records of all sales activities including leads generated and closed deals.
- Implemented effective territory management techniques across the region.
- Negotiated contracts with distributors, vendors, retailers. in the region.
- Organized trade shows, exhibitions, and other events to showcase products.
- Directed and coordinated products, services and sales activities.
Sales Trainer
Krav Maga Worldwide
Los Angeles
01.1998 - 02.2016
- Led sales training initiatives and managed expansion program.
- Increased company presence to 257 locations worldwide.
- Developed training materials for sales staff to enhance product knowledge.
- Conducted workshops to improve sales techniques and customer engagement skills.
- Collaborated with management to assess training needs for sales personnel.
Co-Founder
National Club Consultants
03.1994 - 03.2000
- Developed and implemented a business plan to secure venture capital funding.
- Traveled to acquire distressed health club facilities, transformed them in 3-6 months, and sold them to 24 Hour Fitness.
- Developed strategic initiatives that increased club member engagement and satisfaction.
- Hired and trained new managers to support sustainable business growth.
- Maintained P&L to ensure profitability and uphold fiscal responsibility.
Co-Founder
Santa Clarita Athletic Club
Santa Clarita
01.1993 - 12.1996
- Exceeded sales goals through upselling and cross-selling within the existing client base as well as strategically attracting new business.
- Developed strategic initiatives that increased club member engagement and satisfaction.
- Opened a 70,000 square foot location that set the sales standard for health club facilities.
- Signed and approved budgets for new funding and program initiatives to support growth.
- Maintained P&L to ensure profitability aligned with fiscal goals.
Nutritionanysis Regional Sales Manager
Gold’s Gym
Santa Monica
02.1983 - 02.1986
- Launched Nutritionlysis, enhancing member diets and supplements, resulting in a multimillion-dollar enterprise.
- Led regional sales strategy to enhance market presence in the western territory.
- Coordinated sales training sessions, equipping team members with in-depth product knowledge to drive sales effectiveness.
- Conducted regular performance reviews, evaluating team progress and aligning goals with regional sales objectives.
- Developed program framework to streamline operations and increase efficiency.
General Manager
American Health and Fitness
Los Angeles
03.1982 - 12.1982
- Drove company growth and brand development through targeted market expansion and sales initiatives.
- Assisted in opening five initial locations, establishing foundational presence in new markets.
- Coordinated acquisition by LA FITNESS, strengthening organizational framework.
- Trained and mentored junior sales staff on product knowledge and sales techniques.
- Conducted regular sales meetings to review performance and set goals.
- Contributed to the original sales team in the Anaheim facility.
Education
High School Diploma -
Bellarmine Jefferson
Burbank, CA06-1982
Skills
- Business development
- Market analysis
- Sales strategy
- Financial management
- Customer engagement
Custom
- Started his Sales training with Legend Jack Lalanne, in1980 Chuck was part of the last group in that elite group. 24 months they launched American Health and Fitness, which was acquired by LA FITNESS. Chuck was part of the original sales team in the Anaheim facility. He went on to help them open their first 5 locations, the health club business was booming. Chuck and 2 of his partners started National Club consultants, a business that would travel and acquire distressed health club facilities transform them in 3-6 months and sell them to 24-hour fitness. Chuck was recruited by Gold’s Gym to Launch Nutritionlysis, a diet and supplement enhancement for their members, this program turned into a multimillion-dollar enterprise and a catalyst in Gold’s Gym become a household name. Now it was time to see if Chuck could do it on his own, National Club consultants teamed back up to open the Santa Clarita Athletic Club, a 70,000 square foot location, that set the sales standard for health club facilities all over the world.
- He was recruited by Bodies in Motion, Powerhouse Gym, Main Street Athletic Clubs, ATA America, and Krav Maga Worldwide to lead their Sales training and take charge of their expansion program. Krav Maga Worldwide became the home for Chuck for 14 years, Krav Maga Worldwide was on the verge of bankruptcy, within 90 days of chuck’s arrival the first location went from 200 students to 900 students now turning a significant profit. By year 5 they we at 100 locations and by year 8, Krav Maga Worldwide expanded from 1 location in Los Angeles to 257 locations all over the world.
- He opened The Compound MMA achieving combining the two worlds he knows best Martial Arts and Fitness reaching his goal of 3000 members the business was sold to the a managing partner
- XMA Martial Arts, Century Martial Arts, Water Energy, AHF Fitness Division
Certification
Karate America Sales team trainer
Accomplishments
American Health and Fitness Program Director ot the year
Krav Maga Program Director of the Century
Krav Maga Program Director of the Century
Timeline
Founder
The Compound MMA
12.2021 - Current
Regional Sales Manager
Water Energy
03.2019 - 10.2022
Sales Trainer
Krav Maga Worldwide
01.1998 - 02.2016
Co-Founder
National Club Consultants
03.1994 - 03.2000
Co-Founder
Santa Clarita Athletic Club
01.1993 - 12.1996
Nutritionanysis Regional Sales Manager
Gold’s Gym
02.1983 - 02.1986
General Manager
American Health and Fitness
03.1982 - 12.1982
High School Diploma -
Bellarmine Jefferson