Summary
Overview
Work History
Education
Skills
Timeline
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CHRISTY TORRES

Long Beach

Summary

Strategic business insights leader with 13 years at Mattel, including 10 years focused on business insights, stakeholder engagement, and executive data storytelling. Proven ability to lead the full analytics lifecycle—using Alteryx for data preparation and Tableau for dashboard creation—translating raw data into insights that help drive brand growth, market share and budget optimizations. Former experience in Consumer Insights, Product Development, and Advertising enhances empathy and collaboration with cross-functional partners.

Overview

25
25
years of professional experience

Work History

Senior Manager, Business Insights

Mattel, Inc.
01.2014 - Current
  • Lead business insights strategy for flagship brands including Barbie, managing analytics from data prep through dashboard delivery.
  • Own development of self-service Tableau dashboards used by senior executives to evaluate brand health, sales trends, marketplace and marketing ROI.
  • Prepare and transform large datasets using Alteryx, aligning outputs to KPIs relevant to global brand, sales, and media teams.
  • Deliver clear, actionable insight stories that influence decisions across competitive positioning, media mix, and retail execution.
  • Collaborate cross-functionally with key stakeholders in Marketing, Sales, Media, Finance, and Product Development—including partners across the US, Canada, and EMEA (UK, Germany)—to ensure insights are timely, relevant, and adopted.

Manager, Consumer Insights & Analytics

Mattel, Inc.
01.2013 - 01.2014
  • Conducted syndicated and custom research to inform brand and portfolio strategy.
  • Delivered insights into consumer behavior, retail trends, and marketing asset effectiveness.
  • Created a centralized KPI Scorecard for senior leadership and evaluated campaign ROI.
  • Led research and insights presentations to marketing and brand teams to support decision-making.

Manager, Global Brand Strategy

Mattel, Inc.
01.2012 - 01.2013
  • Developed global go-to-market and localization plans for Barbie and other brands.
  • Led competitive analysis and positioning strategies to support brand evolution.
  • Collaborated with Consumer Insights and cross-functional teams to inform strategy.

Senior Brand Manager, Licensing & Entertainment

Bandai America
01.2009 - 01.2012
  • Managed product positioning, competitive analysis, and product launches for licensed entertainment brands.
  • Created marketing and retail materials for licensors, sales teams, and mass retailers.

Account Manager

The Marketing Store / DDB Chicago/Aspen Marketing
01.2000 - 01.2009
  • Directed national campaigns for clients including GM, Coca-Cola, Capital One, and Dyson.
  • Coordinated cross-functional execution and earned recognition for teamwork and performance.

Education

Bachelor of Arts - Communications

San Diego State University
San Diego, CA

Skills

  • Business Insights & Strategy
  • Tableau Dashboards
  • Alteryx Data Prep
  • Consumer & Market Insights
  • KPI & Performance Tracking
  • Executive Presentations
  • Retail & Media Analytics
  • Cross-Functional Collaboration
  • Data Storytelling
  • Market analysis

Timeline

Senior Manager, Business Insights

Mattel, Inc.
01.2014 - Current

Manager, Consumer Insights & Analytics

Mattel, Inc.
01.2013 - 01.2014

Manager, Global Brand Strategy

Mattel, Inc.
01.2012 - 01.2013

Senior Brand Manager, Licensing & Entertainment

Bandai America
01.2009 - 01.2012

Account Manager

The Marketing Store / DDB Chicago/Aspen Marketing
01.2000 - 01.2009

Bachelor of Arts - Communications

San Diego State University

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CHRISTY TORRES