Christopher Barling
Marketing Manager
Madoc,ON
Summary
Results-driven and strategic Marketing Manager with 15+ years of experience successfully coordinating and executing marketing campaigns. Skilled in project management, content creation, and data analysis, consistently delivering impactful marketing materials and driving customer engagement. Dedicated to achieving organizational goals and fostering brand growth.
Overview
18
18
years of professional experience
3
3
years of post-secondary education
Work History
Marketing Manager
KAT Media
Belleville, ON
11.2020 - Current
- Strategically plan, implement and monitor 12 client's social media content calendars, campaign, and perform daily social media channel monitoring.
- Demonstrate strong schedule management skills by effectively establishing and coordinating marketing campaigns from conceptualization to implementation, resulting in timely and efficient project delivery
- Direct marketing projects through conceptual planning, schedule management and final implementation.
- Oversee preparation of compelling marketing copy, captivating images, engaging videos, and other collateral materials, effectively driving customer engagement and brand awareness
- Collaborate with clients, internal departments and web development teams to create specific marketing campaigns across multiple platforms.
Design & Layout/ Print Advertising
Canadian Military Family Magazine
Petawawa, ON
12.2018 - 06.2020
- Designed and generated press-ready magazine files for publishing to specifications.
- Managed brand identity over multiple channels including web, social media and email campaigns.
- Produced documents by entering, editing, storing and printing text using Adobe Suite
- Created master documents as templates including logos and layouts based on color preferences and conceptual designs.
Graphic Artist
Our Lady Seat of Wisdom
Petawawa, ON
10.2015 - 01.2020
- Designed and generated press-ready files for publishing to specifications.
- Managed brand identity over multiple channels including generation of online versions of print material for website graphics and social media.
- Worked remotely and maintained professional communication with client while producing documents using Adobe Suite and Google Drive.
Marketing & Communications Coordinator
Petawawa Military Family Resource Centre
Petawawa, ON
01.2013 - 06.2015
- Managed budgets and executed various campaigns such as radio, newsletters, newspaper, social media, websites, community forums, electronic and magnetic signage, truck graphics and posters.
- Created and coordinated communications with departments, community members, partners, sponsors and government stakeholders to leverage awareness of events, branding initiatives and generated press releases in support.
- Gathered statistical information from Google Analytics and Facebook to pinpoint and advertise to target markets to ensure a high service level and awareness.
- Developed and provided staff with training for software, policies, and procedures.
Graphic Artist
Basics Office Products Ltd
Cambridge, ON
10.2005 - 08.2012
- Collaborated on the design of a product-specific logo that became a national brand.
- Sourced all images from vendors for national catalogue and maintained extensive image library using data forms and software management systems.
- Designed catalogues, flyers, e-marketing, retail signage, truck graphics, packaging, and oversaw all aspects of production while training new team members.
- Programmed web activities to corporate webpages to strategically promote products.
Design/Print Production
Copy House
Pembroke, ON
- Attended to client needs immediately, including coordination and distribution of flyers locally including shipping/bill of lading, etc.
- Organized design files for print, including final trimming and binding.
- Improved operational efficiency through critical thinking and consistent hard work and dedication.
Ad Builder
Osprey Media Group
Pembroke, ON
- Designed newspaper layouts to specifications using provided images, ads, logos, and branding.
- Designed and modified images and text for advertising.
- Produces PDF for print to specifications.
Education
Graphic Design Advanced Diploma - Graphic Design
Canadore College
09.2001 - 05.2004
Art Fundamentals Certificate -
Sheridan College
Oakville, ON 09.1999 - 06.2000
Skills
Project Management
Branding strategies
Communications management
Time management
Staff Management
Interdepartmental collaboration
Schedule optimization
Accomplishments
- Canadore College Achievement Bursary & Noel Tremblay Memorial Scholarship
- 3.96 accumulative GPA over 3 years
Timeline
Marketing Manager
KAT Media
11.2020 - Current
Design & Layout/ Print Advertising
Canadian Military Family Magazine
12.2018 - 06.2020
Graphic Artist
Our Lady Seat of Wisdom
10.2015 - 01.2020
Marketing & Communications Coordinator
Petawawa Military Family Resource Centre
01.2013 - 06.2015
Graphic Artist
Basics Office Products Ltd
10.2005 - 08.2012
Graphic Design Advanced Diploma - Graphic Design
Canadore College
09.2001 - 05.2004
Art Fundamentals Certificate -
Sheridan College
09.1999 - 06.2000
Design/Print Production
Copy House
Ad Builder
Osprey Media Group