- Playing and Performing Music
- Camping
- Golf
Christopher Tresierras
Granada Hills
Summary
Experienced retail entrepreneur known for strategic approach to maximizing store performance, communication, driving sales, ensuring customer satisfaction, streamlining operations to decrease costs and promote organizational efficiency. Emphasizes team collaboration, adaptability, and effective problem-solving to meet business goals. Skilled in inventory management, vendor negotiations, and staff leadership, consistently delivering results in dynamic retail environments.
Overview
20
20
years of professional experience
Work History
Grocery Store Owner
Tresierras Brothers Corporation
01.2009 - Current
- Achieved consistent growth in annual sales through strategic planning and execution of promotional events.
- Utilized data analysis tools to track store performance metrics and make informed decisions for business improvement initiatives.
- Procured all Dry Grocery, Dairy, Deli, Beverage and Bakery merchandise for multi-chain store
- Ensured compliance with health, safety, and sanitation regulations to maintain a clean and safe shopping environment for customers.
- Addressed potential risks proactively; implemented loss prevention protocols that maintained security within the establishment.
- Expanded product offerings for enhanced customer experience and increased sales revenue.
- Developed strong relationships with local suppliers to ensure high-quality products at competitive prices.
- Managed day-to-day business operations.
- Facilitated regular team meetings to encourage open communication between employees about ongoing challenges or opportunities within the store''s operations.
- Managed purchasing, sales, marketing and customer account operations efficiently.
- Negotiated price and service with customers and vendors to decrease expenses and increase profit.
- Collaborated with other local businesses to create mutually beneficial partnerships, driving community engagement and support.
- Maximized profitability by implementing cost control measures and optimizing pricing strategies based on market trends.
Associate Media Planner
Grey Entertainment
11.2004 - 12.2005
- Researched and developed media buying plans, prioritizing cost-effective content with maximum impact.
- Enhanced media plan performance by analyzing data and optimizing campaign strategies.
- Assisted in the development of comprehensive reporting tools that clearly communicated campaign results to clients.
- Conducted buying meetings with Television and Print media outlets
Education
Bachelor of Arts - Public Relations & Advertising
San Diego State University
San Diego, CA05-2001
Skills
- Strong Communication Skills
- Effective Business Operations Coordination
- Networking and Relationship Management
- Public Engagement Initiatives
- Client Engagement
- Operational Strategy Development
- Performance Metrics Management
- Health Safety Management
- Strategic Sales Planning
- Team Management
- Strategic Partnership Development
- Expense Management
Accomplishments
- Supervised team of store managers and department managers of multi-store chain.
- Streamlined Weekly AD Building Process
- Guided social media manager to grow our Facebook and Instagram following from zero to over 6000 followers
- Successfully negotiated and secured long-term leases with tenants of two personally-owned shopping centers
- Successfully negotiated a multitude of vendor contracts to help grow the business
- Managed Off-Premise Catering Division expanding customer base
- Streamlined Tortilla and Bakery goods manufacturing
- Featured in Retail Merchandiser Magazine 2019
- Participated in and won the Oxnard Salsa Festival "People's Choice" award in 2015.
- Participated in and won the Oxnard Tamale Festival "Best Savory Tamale" in 2014.
- Featured in "Best of Santa Clarita" in Santa Clarita Magazine, 2013
Interests
Timeline
Grocery Store Owner
Tresierras Brothers Corporation
01.2009 - Current
Associate Media Planner
Grey Entertainment
11.2004 - 12.2005
Bachelor of Arts - Public Relations & Advertising
San Diego State University
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