Topher Taylor
Sonoma County
Summary
Dynamic sales leader with 8+ years of experience driving growth and delivering results in startup and fast-paced environments. Proven track record in building and leading high-performing teams, leveraging strategic and analytical problem-solving to attract customers and exceed revenue targets. Skilled at identifying emerging market trends and unlocking new revenue opportunities. Former collegiate athlete, recognized for being coachable, quick to learn, and excelling in collaborative team settings.
Overview
8
8
years of professional experience
Work History
National Sales Manager - Retail
In Good Taste Wines
09.2023 - Current
- built out and executed GTM strategy for Retail / Wholesale outlet, generating $1.2m in sales in 2024 (first year)
- experience collaborating with nationwide distributors such as Southern Glazers, Empire, and RNDC.
- curated relationships with national buyers at large retail / grocery brands such as Target, World Market, Sprouts, and Whole Foods.
Director of Sales
In Good Taste Wines
01.2021 - 09.2023
- Led a team that onboarding25+ new strategic partners in ~6 months that produce $1,500,00 in ARR
- Created revenue playbooks for new outlets including: co-packing, retail, hospitality, and tasting rooms
- Streamlined sales processes by identifying inefficiencies, implementing new tools, and providing training to the team.
Head of B2B Partnerships
In Good Taste Wines
10.2019 - 01.2021
- Drove $5,000,000 in Corporate Partnership Revenue from1/1/20-1/1/21 through various sales channels
- Implemented outbound lead generation strategies that produced $1,000,000 in new business annually
- Developed KPI data for communication of goals and plans that lead to exceeding10% profit growth YOY
Brand Partnerships
Mina Group
01.2019 - 03.2020
- Increased brand awareness through event marketing, demonstrations, sales and brand promotion with brands such as Salesforce, NBA, and Thomas Keller
- Achieved and exceeded sales goals in line with prescribed selling strategy
- Executed brand activations to standards and with professionalism
B2B Business Development
PCA
06.2017 - 07.2019
- Oversaw the company's key accounts, fostered and grew relationships from previous rep
- Doubled sales territory growth in under a year, from $100K net profit monthly to $200K monthly
- Managed35+ accounts, advising on customized packaging, which involved design, marketing, and cost efficiency
Education
BBA - Business Administration, Marketing
Sonoma State University
Rohnert Park, CA04.2017
Skills
- Strategic Planning
- Team Leadership
- Customer Relationship Management
- Customer Trend Analysis
- New Business Generation
- Profit and Loss Accountability
Timeline
National Sales Manager - Retail
In Good Taste Wines
09.2023 - Current
Director of Sales
In Good Taste Wines
01.2021 - 09.2023
Head of B2B Partnerships
In Good Taste Wines
10.2019 - 01.2021
Brand Partnerships
Mina Group
01.2019 - 03.2020
B2B Business Development
PCA
06.2017 - 07.2019
BBA - Business Administration, Marketing
Sonoma State University
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