Christopher S French
Kemptville,Canada
Summary
Accomplished leader in international sales and strategic marketing, with a proven track record of exceeding sales targets by over 105% at Saeplast Americas Inc. Expertise in consultative selling and sustainable business practices has driven significant improvements in profitability and customer satisfaction across various sectors.
Overview
25
25
years of professional experience
Work History
Owner and CUO
3C Underwear
Kemptville, Canada
01.2022 - Current
- Company Overview: At 3C Underwear we focus on solving issues faced by men today utilizing innovative and sustainable solutions to create a market leading undergarment
- Implemented market leading design with patented products Made in Canada!
- Our design features the markets first 3C Comfort Nest, Mesh Cooling Vents, Top Access with multi-layer front, Narrow Fabric Wrapped Free-Flow Waistband and our industry first 3C Layered Centre Backside
- Launched new sustainable bamboo fabric in Q1 2025
- At 3C Underwear we focus on solving issues faced by men today utilizing innovative and sustainable solutions to create a market leading undergarment
Director of Sales - Americas
Saeplast Americas Inc
Saint John, Canada
01.2017 - Current
- Company Overview: Privately owned global leader in sustainable rotational molding solutions
- Lead a team of 10 Territory Managers, 3 Customer Service Staff, Global Brokers network and Distribution network responsible for over $30MM in revenue across the Americas
- Responsible for creating, implementing, and executing Strategic Business Plan and Go to Market Strategy for the business unit
- Proven history of driving organic and new business growth across the business unit using consultative sales and value based selling strategies
- Privately owned global leader in sustainable rotational molding solutions
- Sales Highlights - Proven Track Record for Driving Growth
- 2020: Team achieved for 133% of sales budget, adding 28 new accounts accounting for over $2.75MM in new business sales
- 2021: Team achieved for 111% of sales budget, adding 31 new accounts accounting for $2.45MM in new business
- 2022: Team achieved for 107% of sales budget, adding 22 new accounts accounting for $1.9MM in new business sales
- 2023: Team achieved for 101% of sales budget, adding 24 new accounts accounting for $1.65MM in new business sales
- 2024: Team achieved 105% of sales budget, added 26 new accounts accounting for 2.3MM in new business sales
- Leader on the Rotovia global sustainability team responsible to create take back service as part of the Rotovia corporate sustainability strategy and circular economic strategy
- Created Value added selling and Consultative selling training module for Rotovia Corporate
Vice President of Sales and Marketing
RONA Canada
Kemptville, Canada
01.2016 - Current
- Company Overview: National leader in renovations and home improvement supplies and projects
- Lead team of over 50 regional sales associates and sales specialists across the business unit
- Responsible for identifying and executing our company's strategic sales initiatives to maximize sales and profitability for the business unit
- Through the utilization of previous success with developing and implementing sales and growth strategies' we have increased new commercial business year over 200% in 2016
- Successfully launched new sales training module
- This has had a direct impact on increased order size and order profitability!
- Through the exploration of new building practices, we have launched new products to our customer base to eliminate cost and drive profits for our builders
- National leader in renovations and home improvement supplies and projects
- Through a market and sales strategy modification to the internal and external sales function we were able to increase sales by 44% in 2016
- This increase in sales drove profitability up by over $5MM for the fiscal year!
Sales Manager Central Region of North America
Saeplast Americas Inc
Saint John, Canada
01.2011 - 01.2016
- Company Overview: Berry Global is a publicly traded global leader in the plastic packaging industry
- They produce all things plastic utilizing all plastic technologies from blow molding, thermoforming, film extrusion, injection molding and rotational molding
- As Sales Manager for the Central Region of North America I was responsible for introducing Saeplast PE to the North American protein, petfood, recycling, rendering, food, and beverage markets
- This encompassed developing and implementing marketing and sales programs
- Additional experience in analyzing market potential, creating, and implementing 'go to market' strategy as well as developing transparent sales metrics to achieve sales forecast to facilitate market growth while driving profitability and market penetration
- Created and implemented sales training program and employee handbooks for new employees, distribution partners with specific focus on Saeplast PE technology and competitive products in the global marketplace
- Further established and managed the current distribution network as well as explored new strategic partners that may prove to further add value and to our Saeplast PE brand and network
- Berry Global is a publicly traded global leader in the plastic packaging industry
- They produce all things plastic utilizing all plastic technologies from blow molding, thermoforming, film extrusion, injection molding and rotational molding
- Exceeded sales territory budget every year I held this position
- 2013: Doubled sales volume as measured in kilograms
- 2013: Exceeded sales by 214% as measured in dollars
- 2014: Exceeded sales volume by 1.1MM
- 2014: Increased customer base by 33 customers
- 2015: Increases sales volume by 1.4MM
- 2015: Added 21 new customers
- 2016: Added 19 new customers in 6 months contributing to over 1MM in increased sales
Sales Manager - Packaging Consultant
GAB Packaging - Indus Pac
Ottawa, Canada
01.2000 - 01.2012
- Company Overview: GAB Packaging/Indus Pac is a packaging company specializing in corrugated, foam packaging and wood packaging solutions
- Responsible for sales and marketing for all consumable packaging products offered by Indus Pac and their associated companies
- Core focus was on custom design and conceptual design for new customer products
- This level of service provided exceptional value to our core customers and markets served
- Extensive knowledge and products produced/distributed included corrugated boxes, corrugated sheets, die cut corrugated solutions, PE and PUR foams, polystyrene, bubble wrap, tapes, stretch film, super sac's, wood crates and poly products (bags, stretch film, laminated barrier bags)
- GAB Packaging/Indus Pac is a packaging company specializing in corrugated, foam packaging and wood packaging solutions
Education
360 Leadership -
Vision Coaching Inc.
01.2023
Value Based Selling -
Rotovia
01.2023
Value Based Pricing -
Rotovia
01.2023
Change Management - in Sales Leadership
Sales Training Experts
01.2020
CSL - Certified Sales Leadership
CPSA
01.2018
CSA - Certified Sales Associate
CPSA
01.2018
Fundamentals of Selling -
CPSA
01.2018
Priority Management -
Working SM@RT with Microsoft
01.2016
Working SM@RT 365 -
with Microsoft
01.2015
Diploma of Education -
Holy Cross Catholic High School
01.1994
Skills
- International Sales Leadership
- Business Strategy Development
- Strategic Marketing Development
- Collaborative Team Formation
- Multi-Disciplinary Leadership
- Strategic Pricing Development
- Revenue Growth Strategy
- Contract Management
- Sales Forecasting Expertise
- Sales Skills Development
- Customer-Centric Solutions
- Value Based Selling
- Value Based Pricing
- Consultative Selling
- Consultative Leadership
- Career Development
- Performance Management
- Passion for Sustainability
- Extensive Knowledge in Global Packaging Industry
- Specific Extensive knowledge of Protein
- Petfood
- Food Processing Industry
- Capital Equipment Sales
Executive Summary - Summary Of Qualifications
Global Sales Team Management, Strategic Business Planning, Marketing Strategy, Team Building, Cross-functional Leadership, Pricing Strategy, Profit Management, Contract Negotiation, Forecasting, Sales Training Development, Solution Selling, Value Based Selling, Value Based Pricing, Consultative Selling, Consultative Leadership, Career Development, Performance Management, International Sales, National Account Sales, Key Account Management, New Business Development, New Product Development, Business Unit Sales Forecasting, Passion for Sustainability, Extensive Knowledge in Global Packaging Industry, Specific Extensive knowledge of Protein, Petfood and Food Processing Industry, Capital Equipment Sales
Timeline
Owner and CUO
3C Underwear
01.2022 - Current
Director of Sales - Americas
Saeplast Americas Inc
01.2017 - Current
Vice President of Sales and Marketing
RONA Canada
01.2016 - Current
Sales Manager Central Region of North America
Saeplast Americas Inc
01.2011 - 01.2016
Sales Manager - Packaging Consultant
GAB Packaging - Indus Pac
01.2000 - 01.2012
360 Leadership -
Vision Coaching Inc.
Value Based Selling -
Rotovia
Value Based Pricing -
Rotovia
Change Management - in Sales Leadership
Sales Training Experts
CSL - Certified Sales Leadership
CPSA
CSA - Certified Sales Associate
CPSA
Fundamentals of Selling -
CPSA
Priority Management -
Working SM@RT with Microsoft
Working SM@RT 365 -
with Microsoft
Diploma of Education -
Holy Cross Catholic High School
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