Summary
Overview
Work History
Education
Skills
Languages
PERSONAL
Timeline
Generic

CHRISTOPHER RODRIGUEZ

Oak Hills

Summary

Dynamic sales leader with over 18 years of proven success in driving revenue growth and enhancing customer engagement in competitive markets. Recognized for a tenacious management style and a strategic, analytical approach to problem-solving that consistently meets and exceeds profit targets. Adept at identifying and leveraging emerging market trends to unlock new revenue opportunities, contributing to the overall success of the organization. Committed to adding value to Costco Warehouse through a strong work ethic, exceptional negotiation skills, and a track record of achievements.

Overview

20
20
years of professional experience

Work History

Director of Sales and Account Executive

UMAX Strength, San Bernardino CA
01.2018 - Current
  • Full Time
  • Generate and implement sales strategies aligned with company goals, marketing expansion, production positioning, and revenue growth
  • Team Management and Division of Labor - Recruit, train, and manage sales teams, including Account Executives, Sales Managers, and support staff.
  • Set performance metrics and conduct evaluations.
  • Revenue Oversight - Forecast sales, set quotas, and monitor progress to ensure targets are met or exceeded.
  • Cross-Functional Collaborations – work with marketing, product development, customer relations team to align efforts and improve customer acquisition/retention.
  • Order processing – Provide payment options to customers, assist accounting department on open accounts, follow up on aging reports
  • Budget Management – Oversee overall sales department budget, including compensation plans, travel expenses, and tech investments.
  • Client Relationships – Engage with high-value clients or key accounts to secure major deals, add name brands, maintain strategic partnerships.
  • Market Analysis – Analyze market trends, competitor activities, and customer needs to adjust strategies and identify new opportunities.
  • Reporting – Provide regular updates to executive leadership such as the CEO, CFO, COO, on sales, performance, challenges, projections, and ongoing projects
  • Maintain customer database (Updated Daily)
  • Team Management
  • Oversee production timelines and inventory levels
  • Other duties include but are not limited to lead generating and prospecting, sales process execution, client relationship management, CRM management, product knowledge, collaboration, and market feedback.

Customer Service and Production Coordinator

UMAX Strength, Ontario CA
01.2013 - 01.2018
  • Full Time
  • Develop and implement production strategies to meet organizational goals, including output targets, cost efficiency, and quality standards
  • Process oversight, manage entire production workflow from material sourcing or pre-production to final output, ensuring timelines and budgets are met.
  • Team management, lead, and supervise production teams, including managers, technicians, and support staff. Hire, train, and evaluate personnel to maintain a skilled workforce.
  • Oversee the allocation of resources, such as equipment, material, and labor, to optimize productivity, and minimize waste.
  • Quality control – Establish and monitor quality standards to ensure products or deliverables meet company and regulatory requirements.
  • Develop and manage production budgets, controlling costs related to labor, material, equipment, and overhead
  • Scheduling – Create and maintain production schedules to meet deadlines, coordinating with other departments like sales marketing and distribution.
  • Evaluate and implement new technologies, machinery, or software to improve production efficiency and stay competitive
  • Ensure production processes comply with industry regulations, environmental standards, and workplace safety protocols
  • Work with R&D, procurement, engineering, or creative teams to align production with product development, client needs, or market demand.
  • Address production challenges, such as supply chain disruptions, equipment failures, or staffing issues, to maintain operational continuity.
  • Analyze production metrics (output, defect rates, downtime) and report to senior leadership on performance risks, and opportunities development.
  • Negotiate contracts and manage relationships with supplies, contractors, or third-party vendors to ensure materials or services.

Customer Service Manager, Sales Manager Assistant

UMAX Strength, Ontario CA
01.2009 - 01.2013
  • Full Time
  • Generate customer proposals – Create quotes that include product pricing, product specifications, warranty, sales tax, and freight cost.
  • Order processing – Provide payment options to customers, assist accounting department on open accounts, follow up on aging reports
  • Generate and process warranty replacement requests
  • Assist sales representatives across the country and customers directly
  • Overlook division of labor, employee training
  • Coordinate with customers directly on delivery protocol
  • Maintain customer database (Updated Daily)
  • Forecasting of orders
  • Follow-up with customers

Logistics Manager and Customer Service Representative

UMAX Strength, Chino CA
01.2008 - 01.2009
  • Full Time
  • Coordinate pickups and shipments
  • Generate freight quotes for customers and sales reps
  • Design and maintain customer database (Updated Daily)
  • Database reduced phone call inquiries by 98%.
  • Provide shipping confirmations

Shift Manager, Delivery Driver, Cook, CSR

Pizza Hut, Covina CA
01.2006 - 01.2007
  • Full Time
  • Promoted to shift Manager within 2 ½ weeks of employment
  • Delivering, Cooking, Cashing, Closing and Opening
  • Answering Phones Taking Customers Orders
  • Front Desk, Dispatching Drivers on Time, Paperwork
  • Shift Changing, Bank Deposits, Daily Sales Report

Education

BA Degree - Business Administration

University of La Verne
La Verne, CA

AA Degree - Business

Mount San Antonio College
Walnut, CA

Skills

  • Team management for 15 to 60 members
  • Customer service orientation
  • Proficient in Microsoft Office Suite
  • Sales team training
  • Vendor management
  • Trade show representation
  • Sales pipeline management
  • Sales funnel management
  • Territory management
  • Client acquisition
  • Revenue growth
  • Client relationship management

Languages

Spanish
Native or Bilingual
English
Native or Bilingual

PERSONAL

  • Organized, risk taker, dependable, hardworking, fast learner, determined, absorbent, positive attitude, and open to new knowledge. Disciplined to deliver. An example of my commitment, in the last 18 years I’ve probably only missed 25 days of work.
  • Personal references available upon request.

Timeline

Director of Sales and Account Executive

UMAX Strength, San Bernardino CA
01.2018 - Current

Customer Service and Production Coordinator

UMAX Strength, Ontario CA
01.2013 - 01.2018

Customer Service Manager, Sales Manager Assistant

UMAX Strength, Ontario CA
01.2009 - 01.2013

Logistics Manager and Customer Service Representative

UMAX Strength, Chino CA
01.2008 - 01.2009

Shift Manager, Delivery Driver, Cook, CSR

Pizza Hut, Covina CA
01.2006 - 01.2007

AA Degree - Business

Mount San Antonio College

BA Degree - Business Administration

University of La Verne
CHRISTOPHER RODRIGUEZ