Dynamic sales leader with over 18 years of proven success in driving revenue growth and enhancing customer engagement in competitive markets. Recognized for a tenacious management style and a strategic, analytical approach to problem-solving that consistently meets and exceeds profit targets. Adept at identifying and leveraging emerging market trends to unlock new revenue opportunities, contributing to the overall success of the organization. Committed to adding value to Costco Warehouse through a strong work ethic, exceptional negotiation skills, and a track record of achievements.
Overview
20
20
years of professional experience
Work History
Director of Sales and Account Executive
UMAX Strength, San Bernardino CA
01.2018 - Current
Full Time
Generate and implement sales strategies aligned with company goals, marketing expansion, production positioning, and revenue growth
Team Management and Division of Labor - Recruit, train, and manage sales teams, including Account Executives, Sales Managers, and support staff.
Set performance metrics and conduct evaluations.
Revenue Oversight - Forecast sales, set quotas, and monitor progress to ensure targets are met or exceeded.
Cross-Functional Collaborations – work with marketing, product development, customer relations team to align efforts and improve customer acquisition/retention.
Order processing – Provide payment options to customers, assist accounting department on open accounts, follow up on aging reports
Budget Management – Oversee overall sales department budget, including compensation plans, travel expenses, and tech investments.
Client Relationships – Engage with high-value clients or key accounts to secure major deals, add name brands, maintain strategic partnerships.
Market Analysis – Analyze market trends, competitor activities, and customer needs to adjust strategies and identify new opportunities.
Reporting – Provide regular updates to executive leadership such as the CEO, CFO, COO, on sales, performance, challenges, projections, and ongoing projects
Maintain customer database (Updated Daily)
Team Management
Oversee production timelines and inventory levels
Other duties include but are not limited to lead generating and prospecting, sales process execution, client relationship management, CRM management, product knowledge, collaboration, and market feedback.
Customer Service and Production Coordinator
UMAX Strength, Ontario CA
01.2013 - 01.2018
Full Time
Develop and implement production strategies to meet organizational goals, including output targets, cost efficiency, and quality standards
Process oversight, manage entire production workflow from material sourcing or pre-production to final output, ensuring timelines and budgets are met.
Team management, lead, and supervise production teams, including managers, technicians, and support staff. Hire, train, and evaluate personnel to maintain a skilled workforce.
Oversee the allocation of resources, such as equipment, material, and labor, to optimize productivity, and minimize waste.
Quality control – Establish and monitor quality standards to ensure products or deliverables meet company and regulatory requirements.
Develop and manage production budgets, controlling costs related to labor, material, equipment, and overhead
Scheduling – Create and maintain production schedules to meet deadlines, coordinating with other departments like sales marketing and distribution.
Evaluate and implement new technologies, machinery, or software to improve production efficiency and stay competitive
Ensure production processes comply with industry regulations, environmental standards, and workplace safety protocols
Work with R&D, procurement, engineering, or creative teams to align production with product development, client needs, or market demand.
Address production challenges, such as supply chain disruptions, equipment failures, or staffing issues, to maintain operational continuity.
Analyze production metrics (output, defect rates, downtime) and report to senior leadership on performance risks, and opportunities development.
Negotiate contracts and manage relationships with supplies, contractors, or third-party vendors to ensure materials or services.
Customer Service Manager, Sales Manager Assistant
UMAX Strength, Ontario CA
01.2009 - 01.2013
Full Time
Generate customer proposals – Create quotes that include product pricing, product specifications, warranty, sales tax, and freight cost.
Order processing – Provide payment options to customers, assist accounting department on open accounts, follow up on aging reports
Generate and process warranty replacement requests
Assist sales representatives across the country and customers directly
Overlook division of labor, employee training
Coordinate with customers directly on delivery protocol
Maintain customer database (Updated Daily)
Forecasting of orders
Follow-up with customers
Logistics Manager and Customer Service Representative
UMAX Strength, Chino CA
01.2008 - 01.2009
Full Time
Coordinate pickups and shipments
Generate freight quotes for customers and sales reps
Design and maintain customer database (Updated Daily)
Database reduced phone call inquiries by 98%.
Provide shipping confirmations
Shift Manager, Delivery Driver, Cook, CSR
Pizza Hut, Covina CA
01.2006 - 01.2007
Full Time
Promoted to shift Manager within 2 ½ weeks of employment
Delivering, Cooking, Cashing, Closing and Opening
Answering Phones Taking Customers Orders
Front Desk, Dispatching Drivers on Time, Paperwork
Shift Changing, Bank Deposits, Daily Sales Report
Education
BA Degree - Business Administration
University of La Verne
La Verne, CA
AA Degree - Business
Mount San Antonio College
Walnut, CA
Skills
Team management for 15 to 60 members
Customer service orientation
Proficient in Microsoft Office Suite
Sales team training
Vendor management
Trade show representation
Sales pipeline management
Sales funnel management
Territory management
Client acquisition
Revenue growth
Client relationship management
Languages
Spanish
Native or Bilingual
English
Native or Bilingual
PERSONAL
Organized, risk taker, dependable, hardworking, fast learner, determined, absorbent, positive attitude, and open to new knowledge. Disciplined to deliver. An example of my commitment, in the last 18 years I’ve probably only missed 25 days of work.
Personal references available upon request.
Timeline
Director of Sales and Account Executive
UMAX Strength, San Bernardino CA
01.2018 - Current
Customer Service and Production Coordinator
UMAX Strength, Ontario CA
01.2013 - 01.2018
Customer Service Manager, Sales Manager Assistant
UMAX Strength, Ontario CA
01.2009 - 01.2013
Logistics Manager and Customer Service Representative
Health Information Specialist Supervisor at SAC Health System- San Bernardino CAHealth Information Specialist Supervisor at SAC Health System- San Bernardino CA
CNA - Certified Nursing Assistant at VALLEY HEALTH CARE CENTER-San Bernardino, CACNA - Certified Nursing Assistant at VALLEY HEALTH CARE CENTER-San Bernardino, CA