CHRISTOPHER J. MORRIS
Fresno
Summary
Dynamic automotive finance professional with over a decade of experience driving sales growth and customer satisfaction. Proven track record in developing effective financing strategies and optimizing loan terms while maintaining strong customer relationships, fostering repeat business in a competitive retail environment.
Overview
18
18
years of professional experience
Work History
Finance Manager
Fahrney Automotive Group
Selma
11.2024 - Current
- Facilitated team meetings to analyze financial trends and identify operational improvements.
- Conducted training for staff on financial software and accounting best practices.
- Marketed finance products to customers and sales force to enhance product penetration.
- Negotiated terms with banks and other financial institutions to secure financing and optimize terms.
Finance Manager
Freeway Toyota
Hanford
11.2023 - 10.2024
- Developed strategies that increased auto finance sales volume and preserved profit margins.
- Collaborated with sales teams to structure finance options that enhanced competitiveness.
- Facilitated communication between lenders and customers to ensure seamless transactions.
Finance Manager
Own A Car Of Fresno
Fresno
10.2021 - 11.2023
- Negotiated loan terms and conditions with banks, credit unions, and other lending institutions.
- Analyzed customer credit histories in order to determine eligibility for loans.
- Developed relationships with third-party vendors who provided additional products or services related to automotive finance.
Finance Manager
Clawson Honda of Fresno
Fresno
03.2019 - 03.2021
- Formulated strategies to boost auto finance sales volume while preserving profit margins.
- Streamlined automotive financing processes for vehicle sales and leases to enhance efficiency.
- Evaluated credit applications for risk and eligibility, ensuring compliance with financing standards.
- Trained staff on finance products and compliance regulations.
Sales Manager
Selma Kia
Selma
10.2017 - 12.2018
- Led sales team to improve customer engagement and increase revenue.
- Established relationships with key clients to foster loyalty and repeat business.
- Trained and mentored junior sales personnel, enhancing their performance in sales roles.
- Oversaw inventory management, securing product availability for customers.
Sales Manager
Kitahara Buick GMC
Fresno
04.2016 - 09.2017
- Built and managed a professional sales team.
- Implemented value building strategies that increased overall sales department gross.
- Developed complex monthly forecasts to achieve and maintain factory assigned sales goals.
- Implemented a 'Customer first' mindset resulting in a consistent 1st or 2nd rank in client satisfaction index in the stores PMA.
- Managed and resolved conflicts among multiple tenured employees to enhance team cohesion.
Finance Manager
Kitahara Buick GMC
Fresno
02.2014 - 04.2016
- Developed and implemented a winning sales process for finance and insurance products resulting in a personal 'average per copy' of $1,280 PUR excluding a dealer finance reserve of $600-$800 PUR.
Sales Consultant/Fleet Manager
Kitahara Buick GMC
Fresno
01.2011 - 02.2014
- Maintained #1-#2 sales consultant rank on a monthly basis during my time in this role with an average of 16 units per month excluding fleet.
- Was awarded GM Mark of Excellence award in the first 7 months of employment in this role and maintained Excellence status for the entirety of my time as a sales consultant.
- Maintained the top tier position with GM customer satisfaction index for all quarters employed in this role by having a 'Customer First' Mindset.
Sales Consultant
Visalia Hyundai
Visalia
09.2008 - 01.2011
- Ranked as top salesperson for most months, consistently achieving high sales performance.
- Set store record of 25 units in one month (July 2009).
- Sold an average of 12-15 units monthly, contributing to overall sales targets.
- Cultivated strong customer relationships, resulting in significant repeat and referral business.
- Maintained a Hyundai Customer Satisfaction Index score of 97.4% or higher.
Education
DIPLOMA -
GOLDEN WEST HIGH SCHOOL
VISALIA, CASkills
- Loan negotiation
- Contract negotiation
- Compliance regulations
- Risk assessment
- Business financing
- Staff training
- Time management
- Verbal communication
- Excellent communication
- Customer service
Professional Achievements
18 years of achieving factory set customer satisfaction index standards throughout the various roles occupied including Sales Associate, Finance Manager, and Sales Manager., 18 years of perfect workplace attendance with no days missed., 6 years of career advancement within a single organization.
Languages
English
Full Professional
Spanish
Professional
Timeline
Finance Manager
Fahrney Automotive Group
11.2024 - Current
Finance Manager
Freeway Toyota
11.2023 - 10.2024
Finance Manager
Own A Car Of Fresno
10.2021 - 11.2023
Finance Manager
Clawson Honda of Fresno
03.2019 - 03.2021
Sales Manager
Selma Kia
10.2017 - 12.2018
Sales Manager
Kitahara Buick GMC
04.2016 - 09.2017
Finance Manager
Kitahara Buick GMC
02.2014 - 04.2016
Sales Consultant/Fleet Manager
Kitahara Buick GMC
01.2011 - 02.2014
Sales Consultant
Visalia Hyundai
09.2008 - 01.2011
DIPLOMA -
GOLDEN WEST HIGH SCHOOL