Christopher Eldridge
Montreal,QC
Summary
Accomplished sales leader with 24+ years in electronics distribution, driving sustained revenue growth, territory expansion, and high‑performance team leadership. Recognized for transforming underperforming regions, elevating customer engagement, and building strong technical‑sales alignment across Eastern Canada.
Overview
24
24
years of professional experience
4
4
Certifications
Work History
Director of District Sales
Avnet
Montreal, Quebec
10.2024 - Current
- P&L responsibilities for Eastern Canada (~$150M in Sales)
- Lead sales strategy, driving revenue growth and expanding market presence.
- Manage FAEs (Field Application Engineers) and Account Managers to increase customer value and expedite technical solution adoption.
- Deliver strategic forecasting, pipeline analysis, and business insights to executive leadership.
- Mentor and develop district talent, strengthening performance culture and accountability.
Branch Manager
Avnet
Montreal, Quebec
03.2008 - 01.2023
- Oversaw branch operations, sales performance, and customer engagement strategy.
- Improved branch ranking from #32 of 35 in the Americas to Branch of the Year in under three years (President’s Club 2X).
- Partner with suppliers, marketing, and product teams to execute go‑to‑market initiatives.
- Guided the team through significant restructuring (25% reduction) while maintaining service continuity.
- Managed the team through a large-scale ERP implementation.
Inside Sales Manager
Avnet
Montreal, Quebec
06.2005 - 03.2008
- Managed a team of 7 talented Sales Representatives
- Analyzed customer feedback to improve service delivery and client satisfaction.
- Conducted quarterly one-on-one meetings with each inside sales representative to review performance and set individual goals.
Product Manager
Avnet
Montreal, Quebec
05.2004 - 06.2005
- Developed and executed national marketing and pricing strategies for multiple Tier 1 suppliers.
- Collaborated with supplier partners including Intel, Texas Instruments, and Analog Devices.
- Established strategic initiatives to enhance competitive positioning of supplier products.
Corporate Account Manager
Future Electronics
Montreal, Quebec
10.2001 - 01.2003
- Managed Tier 1 corporate accounts to enhance client satisfaction and retention levels.
- Achieved consistent sales growth through strategic technology expansion initiatives.
- Conducted executive partner reviews to maintain communication in line with renegotiated service level agreements.
Education
BBA - Marketing
University of New Brunswick
Fredericton, NB06-2000
Skills
- Revenue Growth, Forecasting & KPI Execution
- Solution Sales & Software‑Enabled Technologies
- Technical Sales Alignment (AM FAE Teams)
- Team Development, Coaching & Talent Building
- Supplier / OEM / Partner Collaboration
- Market Expansion & Demand‑Creation Strategy
Certification
Situational Leadership
Timeline
Director of District Sales
Avnet
10.2024 - Current
Branch Manager
Avnet
03.2008 - 01.2023
Inside Sales Manager
Avnet
06.2005 - 03.2008
Product Manager
Avnet
05.2004 - 06.2005
Corporate Account Manager
Future Electronics
10.2001 - 01.2003
BBA - Marketing
University of New Brunswick