CHRISTOPHER CONRAD
Calgary,AB
Summary
History of effectively managing product launches and campaigns, as well as supporting internal communication needs and public relations strategies. Results-driven marketing leader born to build strategic, successful campaigns to drive profits, increase market share and cement industry dominance for demanding customers. Focused, performance-minded manager with proven skills in project management, team building, stakeholder relations and campaign optimization. Ready to offer 20+ years of experience to new role dedicated to achieving exceptional results on tight timetables.
Overview
20
20
years of professional experience
Work History
REGIONAL MARKETING MANAGER
VITERRA
CALGARY, AB
04.2023 - 02.2024
- Accountable for the development and management of region results including the achievement of related business results for grain and customer management with a balance between profitability, market-share and customer service goals
- Develop, implement and manages regional procurement strategies, ensuring overall alignment with corporate objectives
- Create buying strategies, implement and manage all regional grain procurement and marketing programs in conjunction with sales staff, operations staff and grain merchandising to achieve optimum financial results
- Monitor business operating results against established budget objectives and priorities
- Accountable for the provision of real-time information regarding on-farm inventory, competitive pricing/programs, products to senior management and our merchandising team
- Responsible for the settlement of customer concerns and disputes within the region, internal and external to the company
- Lead, coach and manage my sale team to ensure excellence, awareness and commitment to the client, team and department's goals and objectives
- Analyzes customer activity and develops strategies to retain and grow the customer base.
Senior Specialty Crops Buyer
SCOULAR CANADA LTD
CALGARY, AB
11.2017 - 04.2023
- Developed and lead Sales & Marketing for the Nulin50 Yellow Flax production program - Joint Venture with Scoular & Proven Seeds / Nutrien
- Grew program from 5,000ac to 25,000acres YOY and targets of 40,000acres in 2021
- The most profitable flax for producers and our company
- The purchasing of Specialty Agricultural Commodities from farm producers by telephone, on farm contact and other methods of communication - weekly emails/texts with pricing updates, current specialty market conditions & trade shows
- Execution of Purchase Contracts with accurate documentation ensuring contract compliance with contract grade on deliveries, logistic coordination of incoming deliveries with plant requirements and then ensure timely and accurate settlements to our producers
- Responsible for the development and creation of strong working relationships with farm producers by providing credible and trustworthy marketing services that contribute to the company's excellent customer service-driven stature
- Leading Scoular marketing buyer in Alberta / Sask for Yellow & Brown Flax, Green Peas, and Canary.
Grain Buyer
RICHARDSON PIONEER
CARSELAND, AB
10.2015 - 11.2017
- Purchased a location record of 65,000mt of grain in one month this year
- Richardson #1 volume shipper of export grain
- Service and assist customers in the agriculture industry using value-added products and solutions
- Planning and executing of grain merchandising activities
- Sourcing wheat, malt barley, peas, canola, and lentil seeds for delivery in the marketplace
- Developing grain merchandising strategies
- Issue purchase orders for farm suppliers, invoice purchases, and ensure timely payment for producers.
Plant Manager & Inspector
CARGILL
BLACKIE, AB
12.2012 - 08.2015
- Achieved largest annual plant grain shipping budget of 280,000mt, while ensuring agreed-upon quality and a safe consistent product to our customers and partners
- Managed the planning and stayed within annual R&M plant budget $300,000
- Managed all location grain deals and weekly stocks adjustments to meet the annual budget of $400,000
- Performed Annual Safety and Plant Inspections throughout all of Cargill's Alberta locations. Performed annual weigh-over audits as well.
- Ensured Cargill guiding principles are implemented and followed by all location staff by leading weekly safety meetings and exceeding corporate safety audit expectations
- Implemented strategies and action plans to ensure that the facility staff utilizes Cargill's Five Fundamentals of Operational Excellence to achieve location gross revenues of $3.5 million annually
- Appointed to National six-member operations manager team to review and revise all of Cargill's corporate policies and safety training
- Identified an annual company loss of over 8,000mt of grain (equaling $2.5 million) by tracking gross shipping unloads in the grain handling chain
- Exported all locations shipments and unload reports (to multiple ports) using pivot tables was able to analyze and identify discrepancies to allowable industry scale tolerances set out by Weights and Measurements.
Sales Representative
CARGILL
CARSELAND, AB
07.2012 - 12.2012
- Service and assist customers in the agriculture industry using value-added products and solutions
- Responsible for setting and hitting weekly targets in grain, CI, and DVS's
- Making four planned sales calls a day utilizing the sales process to build relationships with customers
- Track progress on budget breaker and report to location with progress, opportunities, and gaps
- Daily prospecting, taking phone calls, searching for stale accounts in sales logix, working the opportunity grid, asking other customers for recommendations.
Plant Manager
CARGILL
CLAVET, SK
10.2006 - 07.2012
- Planned, directed and coordinated operations for production, machinery, and processing within company policies and procedures
- Provided work direction, resolved problems, prepared schedules, and supervised operations to complete work for a team of 22
- Supported departments in successfully utilizing available labor, materials, and equipment resources for production
- Oversaw employees and related programs to maximize team productivity and facility output
- Promoted high-quality daily production by enforcing product standards and monitoring the level of quality
- Provided top product quality control and inventory management resulting in reduced downtime and maximized revenue.
Grain Merchant
RICHARDSON PIONEER
LAKE LENORE, SK
09.2003 - 09.2006
- Service and assist customers in the agriculture industry using value-added products and solutions
- Planning and executing of grain merchandising activities
- Sourcing all major grains including oilseeds and pulses for delivery in the marketplace
- Developing grain merchandising strategies
- Handling sales credit and collections
- Strong customer service focus.
Education
Business Rec. Management Program -
SIAST Kelsey Campus
Saskatoon, SK05.2001
Mechanical Engineering Technology -
SAIT
Calgary, AB05.1994
Grade Twelve Diploma -
Estevan Comprehensive School
Estevan, SK06.1993
Skills
- Sales experience
- Online and mobile consumer marketing tools
- Social Media Engagement
- Sales Leadership
- Corporate marketing background
- Campaign Management
- Strategic marketing campaigns
- B2B customer relationship management
- Staff Development
Quote
Business has only two functions – marketing and innovation.
Peter Drucker
Timeline
REGIONAL MARKETING MANAGER
VITERRA
04.2023 - 02.2024
Senior Specialty Crops Buyer
SCOULAR CANADA LTD
11.2017 - 04.2023
Grain Buyer
RICHARDSON PIONEER
10.2015 - 11.2017
Plant Manager & Inspector
CARGILL
12.2012 - 08.2015
Sales Representative
CARGILL
07.2012 - 12.2012
Plant Manager
CARGILL
10.2006 - 07.2012
Grain Merchant
RICHARDSON PIONEER
09.2003 - 09.2006
Business Rec. Management Program -
SIAST Kelsey Campus
Mechanical Engineering Technology -
SAIT
Grade Twelve Diploma -
Estevan Comprehensive School
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