CHRISTINE HARRIS
Montreal,QC
Summary
Marketing & Advertising professional with experience developing and executing large scale marketing projects and campaigns, as part of a greater communications strategy. I am an experienced account and project manager with over ten years' experience in agency and client side marketing roles.
I specialize in strategic campaign planning and management, CRM, digital project management, marketing automation, budget management, campaign reporting & technical project oversight.
Overview
17
17
years of professional experience
Work History
Account Director, CRM
Innocean Worldwide Canada
Montreal , QC
2023.06 - Current
- Lead all CRM initiatives for Kia Canada.
- Build and maintain a positive working relationship with Kia Canada client, and provide CRM expertise and consultation for all new and ongoing CRM projects.
- Serve as internal client advocate, and the key liaison between agency and client.
- Articulate and understand the full range of technical and strategic considerations for all CRM projects.
- Drive the decision making process, direct clients and internal teams towards the best solutions for technical and strategic challenges.
- Develop and monitor project financial plans, including budgeting, estimating, and reporting on account profitability.
- Conduct regular status meetings with internal teams and external client partners to track progress against established milestones.
- Collaborate closely with senior management on strategic planning initiatives related to projects in development or execution stages.
Senior Integrated Project Manager
Innocean Worldwide Canada
Montreal , QC
2021.10 - 2024.06
- Oversaw campaign planning and development with a special focus on CRM via Adobe Campaign.
- Oversaw a multidisciplinary team to execute on all Kia Canada CRM initiatives.
- Oversaw all CRM production budgets and timelines.
- Communicated with key stakeholders on project milestones.
- Managed overall project scope and compliance.
- Assessed and resolved technical issues that arose during the execution process.
- Reported on results and project outcome.
- Oversaw all project resourcing and external vendor communications.
Digital Account Supervisor
BAM Strategy
Montreal , QC
2019.04 - 2021.09
- Oversaw campaign briefings, timelines, project milestones and campaign launches for Enfamil (Canada, US and South America).
- Oversaw the launch and management an email marketing program consisting of over 30 separate journeys in Salesforce Marketing Cloud.
- Built new customer journeys, deployed one-off communications, deployed SMS messages, performed queries and created new data extensions in Salesforce Marketing Cloud.
- Lead the project team and account specific creative team members on all ongoing projects with special focus on CRM.
- Responsible for budget management for all projects.
- Ensured quality at all stages of project execution.
- Managed client relationships, daily communication and strategic consulting.
- Assessed and resolved issues that arose during the execution of projects.
- Sought out new opportunities to enhance current client relationships and drive organic business growth.
Marketing Manager
Stokes Inc
Montreal , QC
2017.04 - 2019.04
- Lead and ensured excellent execution of the traditional and digital 360 strategies, in order to build the Stokes brand across Canada and the US.
- Analyzed and optimized the performance of all advertising and promotional campaigns.
- Managed a team of 3, overseeing the following departmental initiatives: digital content and copywriting, email campaign development, public relations, SEM & PPC, in store marketing & communications, print production.
- Lead briefing, planning, strategic development, and creative development of brand programs, working in collaboration with internal brand/design/content and product teams.
- Oversaw the creative and cost-effective development of promotional materials, website content, advertisements, and other marketing-related projects.
- Developed and managed strategic relationships with business partners.
- Managed and oversaw the departmental budget.
- Flyer program management.
Dual Brand Marketing Specialist
Laura Canada
Montreal , QC
2016.06 - 2017.12
- Ensured organizational and operational effectiveness throughout the marketing department.
- Project managed all store marketing initiatives and promotions from conception to completion for both Laura and Melanie Lyne brands.
- Communicated with and briefed production, copy writers, graphic designers, digital and social teams about departmental and store initiatives.
- Guided projects through the approval process, and managed rounds of changes with the design and content team.
- Managed and updated omni-channel marketing calendars.
- Proofed and edited all outgoing copy and design work to ensure brand alignment.
Account Manager
The Bytown Group Communications
2014.08 - 2016.02
- Managed projects from client briefing, through production, to final delivery.
- Planned the production of websites, digital and social campaigns, annual reports, large scale print projects and promotional videos.
- Briefed and managed all in-house staff and contractors.
- Worked with our creative and web team to conceptualize new campaigns, and actively participate in strategy sessions to ensure clients needs are being met.
- Wordpress training and on-boarding including SEO best practices for all clients.
- Analyzed Google analytics to produce reports and make strategic suggestions for select clients.
- Created and curated content for Facebook, Twitter and Instagram, on behalf of Bytown, and clients.
- Presented concepts and campaigns to clients.
Marketing / Media Planning Associate
Giant Tiger Stores Limited
Ottawa , ON
2011.02 - 2014.08
Sales and Marketing Representative
Amira Gabriel Fashion Group
Ottawa , ON
2010.03 - 2011.02
Sales & Marketing Assistant
Catherine Malandrino Corporate Office
New York , NY
2007.11 - 2009.12
Education
Diploma Program - Web Development And Design
Concordia University
Montreal, QC2024-09
Diploma - Marketing -
LaSalle College
Montreal, QC01.2007
High School Diploma -
Earl of March High School
Ottawa, On06.2004
Graphic Design Courses - Digital Graphic Design
Algonquin College
Ottawa, On05.2004
Skills
- Certified Salesforce Marketing Cloud Email Specialist
- Certified Salesforce Marketing Cloud Administrator
- Hands on Salesforce and Adobe Campaign experience.
- Strategic and tactical planning, CRM campaign planning and project management.
- Interdepartmental collaboration
- Resource and team management.
- Budget management.
Languages
Bilingual (English and French)
Timeline
Account Director, CRM
Innocean Worldwide Canada
2023.06 - Current
Senior Integrated Project Manager
Innocean Worldwide Canada
2021.10 - 2024.06
Digital Account Supervisor
BAM Strategy
2019.04 - 2021.09
Marketing Manager
Stokes Inc
2017.04 - 2019.04
Dual Brand Marketing Specialist
Laura Canada
2016.06 - 2017.12
Account Manager
The Bytown Group Communications
2014.08 - 2016.02
Marketing / Media Planning Associate
Giant Tiger Stores Limited
2011.02 - 2014.08
Sales and Marketing Representative
Amira Gabriel Fashion Group
2010.03 - 2011.02
Sales & Marketing Assistant
Catherine Malandrino Corporate Office
2007.11 - 2009.12
Diploma Program - Web Development And Design
Concordia University
Diploma - Marketing -
LaSalle College
High School Diploma -
Earl of March High School
Graphic Design Courses - Digital Graphic Design
Algonquin College
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