Christine Davidson
Sports Instructor and Digital Marketer
Rossland,BC
Summary
Mountain Sports Instructor and Digital Marketer passionate about elevating people and businesses towards their highest potential.
Overview
13
13
years of professional experience
Work History
Course Conductor
Canadian Ski Instructors' Alliance
, BC & AB
11.2013 - Current
- A CSIA Level 4 Ski Instructor and Level 3 Examiner.
- Maintain focused, inclusive and supportive learning environments.
- Present training information via fun role playing, simulations and team exercises.
Freelance Digital Marketer
Wyldzie Marketing
Rossland, BC
09.2021 - Current
- Create and implement data driven digital marketing strategy to increase brand awareness, engagement, and conversion.
- Manage teams of content creators responsible for producing high quality written and visual content for use in digital marketing efforts.
- Specialist in community marketing for the Adventure Travel Tourism vertical.
Mountain Bike Instructor & Coach
Rundle Mountain Cycle Club
Canmore, AB
05.2021 - 07.2022
- A NCCP Community Coach and PMBIA Level 1 Instructor with extensive transferable skill from over twenty five years experience Ski Instructing.
- I Coached a beginner / intermediate youth program for athletes ages seven to fourteen.
- I taught a beginner / intermediate women's Mountain Biking multi-week program.
Administrative Assistant / Social Media Manager
Canmore Highland Games
Canmore, AB
03.2018 - 10.2021
- Produced blog posts, Facebook, Instagram, and Twitter ads for the Canmore Highland Games Festival that dramatically increased both engagement and ROI.
- Developed administrative processes to achieve organizational objectives and improve office efficiency.
Staff Trainer and Athlete Coach
Rocky Mountain Adaptive
Banff, AB
01.2021 - 04.2021
- Developed and taught a Breath and Meditation for Peak Performance program for the Development Race Team.
- Facilitated a bi-weekly training program for staff seeking CSIA Level 2 to Level 4 certification.
GAP Program Trainer
Ski Big 3 & NonStop Adventure
Banff, AB
12.2019 - 03.2020
- Encouraged student critical thinking and discussion about how to improve their own skiing and teach exceptional lessons.
- Taught a ten week Yoga and Anatomy for Snow Sports Instructors' program.
Level 4 Ski Instructor
Lake Louise Resort and Summer Gondola
Lake Louise, AB
11.2017 - 11.2018
- Implemented creative ways to foster curiosity for the exploration of new possibilities on mountain.
- I taught a popular weekly Yoga for Snow Sports Pro's class that helped staff heal old injuries and prevent new ones.
- I received the award “Rookie Ski Instructor of the Year” 2018.
Interpretive Supervisor & Special Events Coordinator
Pursuit Collection
Banff, AB
01.2016 - 10.2018
- I trained Captains to find their unique voice as Interpreters and Guides.
- I designed new tour products and created procedures for their seamless execution.
Level 3 Ski Instructor
Sunshine Village Ski and Snowboard School
Banff, AB
11.2010 - 05.2016
- I helped women enrolled in the Ladies Day multi-week program find their confidence on mountain.
- In April 2012 & again in 2013 I was awarded Ski Instructor of the year.
Education
Standar First Aid With CPR C & AED
St Mark James Training
Kelowna, BC08-2022
Level 1 Instructor -
Professional Mountain Bike Instructors' Assocation
Canada04.2021
Peak Performance Coach -
Flow Research Collective
Seattle, WA05.2020
Level 4 Instructor -
Canadian Ski Instructors' Alliance
Canada04.2018
Registered Yoga Teacher -
Rishikesh Yog Peeth School
Rishikesh10.2013
Bachelor of Arts - Psychology
University Of Alberta
Edmonton, AB2004
Diploma - Contemporary Dance
Grant MacEwan College
Edmonton, AB1999
Graduate Certificate - E-Learning And Instructional Design
University of Athabasca
Athabasca, ABSkills
- Customer service excellence
- Staff training and mentoring
- Diversity, Equity and Inclusion best practices
- Implementing safety programs
- Digital Marketing
- Event planning and coordination
- Lesson Planning
- Positive reinforcement techniques
- Student Engagement
- Student Leadership Development
References
References available upon request
Timeline
Freelance Digital Marketer
Wyldzie Marketing
09.2021 - Current
Mountain Bike Instructor & Coach
Rundle Mountain Cycle Club
05.2021 - 07.2022
Staff Trainer and Athlete Coach
Rocky Mountain Adaptive
01.2021 - 04.2021
GAP Program Trainer
Ski Big 3 & NonStop Adventure
12.2019 - 03.2020
Administrative Assistant / Social Media Manager
Canmore Highland Games
03.2018 - 10.2021
Level 4 Ski Instructor
Lake Louise Resort and Summer Gondola
11.2017 - 11.2018
Interpretive Supervisor & Special Events Coordinator
Pursuit Collection
01.2016 - 10.2018
Course Conductor
Canadian Ski Instructors' Alliance
11.2013 - Current
Level 3 Ski Instructor
Sunshine Village Ski and Snowboard School
11.2010 - 05.2016
Standar First Aid With CPR C & AED
St Mark James Training
Level 1 Instructor -
Professional Mountain Bike Instructors' Assocation
Peak Performance Coach -
Flow Research Collective
Level 4 Instructor -
Canadian Ski Instructors' Alliance
Registered Yoga Teacher -
Rishikesh Yog Peeth School
Bachelor of Arts - Psychology
University Of Alberta
Diploma - Contemporary Dance
Grant MacEwan College
Graduate Certificate - E-Learning And Instructional Design
University of Athabasca