Christine Casarsa
Kingston,ON
Summary
Highly motivated, personable, and forward-thinking media and marketing professional. Skilled in creating, implementing, and overseeing digital marketing campaigns at all stages. Proven success with improving brand awareness, brand reputation, customer and sponsor acquisition and social media engagement. Experienced with video editing, content creation, interviewing, and storytelling.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Digital Marketing Manager
CM2 Media
07.2020 - 11.2023
- Boosted brand awareness and enhanced brand reputation through proposing, creating and maintaining digital marketing campaigns.
- Created content and digital campaigns responsible for landing high-profile sponsorships and partnerships for a national not-for-profit organization.
- Managed multiple projects simultaneously under tight deadlines.
- Worked well independently (remotely) and collaboratively with cross-functional teams.
- Developed insightful reports for senior leadership using Google, social, SEO and web analytics to inform future marketing decisions.
- Enhanced lead generation with targeted pay-per-click advertising.
- Filmed and edited videos for client websites, social media, and ad campaigns that exceeded client expectations.
- Mentored junior video editors, sharing industry knowledge of best practices and fostering professional growth.
- Wrote and recorded voice over materials for client social and video marketing ad campaigns.
- Created social and video marketing proposals including ideal budget recommendations.
- Conducted keyword research for all digital marketing channels, ensuring content aligned with user intent and search trends.
- Monitored trends in digital marketing landscape and adjusted strategies accordingly.
- Produced blogs, promotional materials, website copy, email newsletters, scripts, interview questions and advertisements.
- Managed social media accounts for clients.
- Collaborated closely with clients and contributed innovative ideas in order to produce compelling visual narratives with a strong emphasis on storytelling.
- Wrote press releases and corresponded with high-profile event and media talent.
- Developed creative presentations, trend reports, kitted assets, and product data sheets.
- Secured long-term accounts by recommending successful digital marketing strategies.
- Contributed new ideas and looked for ways to improve internal processes.
- Enhanced brand visibility by developing and implementing strategic marketing campaigns.
- Analyzed website performance using Google Analytics and other tools to identify areas requiring optimization efforts.
- Developed innovative graphic design concepts for improved brand recognition and customer engagement.
- Collaborated with cross-functional teams to ensure cohesive branding across all marketing materials.
- Coordinated with graphic designers to produce high-quality visuals for media materials.
- Conducted insightful on-air interviews with high-profile guests, providing listeners with exclusive content and entertainment value.
- Created dynamic on-air content by researching relevant topics and developing engaging talking points.
- Enhanced brand visibility by securing high-profile sponsorships for various events and campaigns.
- Increased website traffic by developing and implementing a comprehensive SEO strategy.
- Actively supervised and mentored subordinates.
Social Media Director - Freelance
James Media
04.2021 - 04.2022
- Boosted brand visibility by developing and implementing targeted social media strategies.
- Enhanced customer engagement through consistent and creative content creation and paid media implemented across multiple platforms.
- Analyzed performance metrics to assess the effectiveness of social media efforts, adjusting strategies as needed.
- Devised specific strategies for clients based on goals, branding and target demographics.
- Collaborated with cross-functional teams to integrate social media initiatives into broader marketing plans.
- Filmed and edited video marketing materials for social ad campaigns.
- Designed unique creative for all social platforms.
- Boosted brand awareness by organizing successful promotional events.
- Used critical thinking to break down problems, evaluate solutions and make decisions.
- Was featured in a successful televised ad campaign for a local dealership.
Executive Producer, Sports Documentary - Practicum
Toronto Metropolitan University
08.2018 - 06.2019
- Determined project budget to estimate and control overall project costs
- Utilized exceptional writing, editing and proofreading skills to produce engaging and error-free script
- Performed research and checked all facts to maintain
high standard of journalistic integrity - Created shot lists, booked talent and locations and prepared sets and paperwork for shooting to provide comprehensive production support
- Supervised production team of 6+ workers to identify problems and provide effective solutions to maintain team productivity
- Conducted in-depth interviews with documentary film subjects
- Responsible for entire post-production process, including editing sequences (Adobe Premiere Pro) ,audio, graphics (Adobe Photoshop), and color correction
- Strategized and developed photo and video content to advertise film on several social media platforms.
- Reviewed finished product to determine quality and readiness for release
Co-Op Placement
Markham Sports Hall Of Fame
01.2018 - 09.2018
- Presented information regarding marketing strategy to
groups of 60+ people. - Defined responsibilities and roles of 20+ team members.
- Assigned stories, guided content development meetings, edited and reviewed completed stories to ensure proper execution of concepts and tone.
- Planned video shoots in studio and remotely by supervising production through all stages to completion.
- Developed project budgets and managed production costs.
- Created unified messaging of public relations efforts in conjunction with advertising campaigns by working closely with marketing peers.
Professional Stylist/Asst. Manager
Freddy Wr Up
01.2015 - 01.2017
- Managed register, handled debit, credit, transactions and bank deposits, provided personalized fittings, assisted with in-store event planning and all marketing materials
Education
Bachelor of Arts- RTA: Sport Media - Media And Marketing
Toronto Metropolitan University
Toronto, ON06.2019
Skills
- Final Cut Pro & Adobe Creative Suite
- G Suite
- Microsoft 365
- Google Analytics
- Canva
- MailChimp
- Ecommerce platforms (Shopify)
- Social Media Automation Tools
- SEO Optimization & Best Practices
- Brand, Social, Video and Ad Strategy Planning & Execution
- Social Media & Account Management
- Video Editing & Content Creation
- Customer Relationship Management (CRM)
- Copywriting
- Video Marketing
- Storytelling
Accomplishments
- Achieved a 500% increase in story engagement for a high profile not-for-profit client by refreshing content and revamping our implementation strategy
- Collaborated with team of 4 in the development of numerous successful promotional campaigns surrounding high profile events
- Responsible for conducting entertaining interviews with high profile interview subjects and editing professionally filmed content in creative ways that led to landing a high profile partnership agreement with Air Canada
- Produced an 850% increase in Facebook engagement within a 90 day period through
- Successfully managed client accounts personally on a daily basis without the involvement of superiors
- Kept clients happy, crafted analytical reports, suggested social, ad, and web strategy modifications that often exceeded client expectations
- Doubled website visits, and produced the equivalent of an approximate paid media value of $176,000 for a single client event
Awards
Best Storytelling - Documentary Sport Media, Tara Awards, 2019
RTA You Can Play Scholarship Award, Toronto Metropolitan University, 2019
Certification
Google Analytics-Exceed LMS,2024
Google Ads Creative-Exceed LMS,2024
Google Ads Search-Exceed LMS,2024
SEO Principles-Semrush Academy,2024
Semrush SEO crashcourse-Semrush Academy,2024
GA4 for SEO-Semrush Academy,2024
400-101 Meta Certified Media Planning Professional- Meta Blueprint,2024
Non profit Fundraising-LinkedIn Learning,2024
Setting and measuring KPI's-LinkedIn Learning,2024
Digital Marketing Foundations-LinkedIn Learning,2024
Hobbies
Podcasting
Painting
Sports
Photography & Film
Timeline
Social Media Director - Freelance
James Media
04.2021 - 04.2022
Digital Marketing Manager
CM2 Media
07.2020 - 11.2023
Executive Producer, Sports Documentary - Practicum
Toronto Metropolitan University
08.2018 - 06.2019
Co-Op Placement
Markham Sports Hall Of Fame
01.2018 - 09.2018
Professional Stylist/Asst. Manager
Freddy Wr Up
01.2015 - 01.2017
Bachelor of Arts- RTA: Sport Media - Media And Marketing
Toronto Metropolitan University
Google Analytics-Exceed LMS,2024
Google Ads Creative-Exceed LMS,2024
Google Ads Search-Exceed LMS,2024
SEO Principles-Semrush Academy,2024
Semrush SEO crashcourse-Semrush Academy,2024
GA4 for SEO-Semrush Academy,2024
400-101 Meta Certified Media Planning Professional- Meta Blueprint,2024
Non profit Fundraising-LinkedIn Learning,2024
Setting and measuring KPI's-LinkedIn Learning,2024
Digital Marketing Foundations-LinkedIn Learning,2024
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