Christina Strauch
Sacramento
Summary
Ambitious, high energy Medical Device professional with a passion for success, innovative medical devices and people! Consistent top performer with over 15 years’ experience selling to Interventional Cardiologists, Interventional Radiologists, Interventional and Surgical Oncologists, Cardiac, ENT, Plastic and Vascular Surgeons. Proven track record of developing new business, mentoring, training and gaining trust and friendship from colleagues and customers I work with. Ability to maintain my role as a upbeat yet persuasive negotiator, continually fostering growth with clients for long term success. Have a high level clinical procedural knowledge in Endovascular, Interventional Radiology and Cardiology, ENT, and Cardiac
Overview
15
15
years of professional experience
Work History
West Coast Regional Sales Manager
Rf Technologies
09.2017 - 11.2018
- Defined and managed the sales process from prospecting to closing capital projects.
- Sold $180k in Safe Place Software to date
- Real Time Location Software for Safety and Security in Healthcare market
Neurovascular Territory Manager
Codman Neurovascular
07.2013 - 09.2017
- Executed tactical territory planning in Northern CA for the Interventional Neuroradiology market.
- Organized and led multiple hands-on training courses for Physicians, Fellows and staff on Implantable Neuro Coils, Stents and Glue.
- 2017 Q1 launched new Spectra coil, grew sales by $75k
- 2016 grew overall sales by $56k, selling redesigned Enterprise 2 Stent
- 2016 Facilitated and led Neuro training courses for Enterprise 2 stent and nBCA
- 2015 Member of Womens Leadership Initiative, Northern CA meeting organizer, volunteer
- 2015 increased liquid embolic- nBCA usage and sales by 20k
- 2014 Contributed to overall region sales, awarded Region of the Year
- 2014 Ranked #1 in region, for growth awarded Outstanding Sales Award
Regional Sales Specialist Cardiothoracic and Vascular
Synovis Surgical/Baxter BioSurgery
10.2011 - 07.2013
- Developed relationships with Cardiac Surgeons, Plastic Reconstructive Surgeons, General Surgeons, Operating Room Clinicians, and Materials Management.
- Provided training to hospital staff and physicians on biologic implant, and hemostatic sealants.
- 2013 Ranked # 1 of 45 in TachoSil Sales, ranked #1 in overall sales mid-year
- 2012 Promoted mid-year from Territory Manager to Cardiac Regional Sales Specialist
- 2012 grew overall Synovis business 54% over prior year, finishing at 114% for Q1
- 2012 generated $77k of new Veritas Biologic business over prior year
Territory Manager
AGA Medical/St. Jude Medical
07.2009 - 10.2011
- Developed relationships with Vascular Surgeons, Interventional Cardiologists, and Interventional Radiologists.
- Provided training courses to physicians across multiple disciplines on implantable occlusion device.
- Successfully built and managed the Northern CA and Northern NV territory.
- 2010 exceeded plan, finishing at 103 % for year
- 2010 finished # 1 of 10 regionally and # 4 of 20 nationally.
- 2010 generated $157,700 in new business, exceeded FY 09 sales quota by $12,800
- 2009 finished #1 of 8 regionally for sales and growth vs. prior year in Vascular Sales
- 2009 Western Regional Trainer: Developed and educated new and existing sales reps on competitive embolization products
Territory Manager
Terumo Interventional
07.2005 - 07.2009
- Developed key relationships with Interventional Oncologists, Interventional Cardiologists, Radiologists, and Vascular Surgeons.
- Built and maintained territory from a distributor channel to direct sales channel.
- Successfully managed a $4 million territory.
- 2008 increased new Runthrough Coronary Wire sales by $68,000 over FY07
- 2008 increased Progreat Microcatheter sales by 161%
- 2007 Platinum Award Winner, finishing in top 10% of sales out of 56 reps
- 2007 generated $500k in new business in Sacramento region
- 2006 Presidents Club: Ranked #1 of 7 regionally and finished # 2 nationally of 52
- 2006 finished #1 nationally of 52 reps for selling most Glidewires in company
- 2006 Platinum Award Winner, finished in top 5% of sales force out of 52 reps and exceeded quota by 141%
- 2006 Q2 and Q3 sales run rate of $350k monthly. 2007 Q4 monthly run rate of $400k
- 2006 National Field Sales Trainer to new sales reps, represented Western Region
- 2005 Q4 generated $150k in new business
- 2005 awarded “Transitional Player of the Year.” Finished # 1 nationally for establishing 100 direct accounts in preparation for Boston Scientific/Terumo transition
Territory Manager
Teleflex Medical
07.2003 - 07.2005
- Maintained and grew business selling specialized instruments to Neuro, Cardiovascular, ENT, General, and Orthopedic surgeons.
- Provided O.R, ICU, TELE and E.R training courses for the Pluer-Evac Chest Drainage.
- Managed a $2 million territory.
- 2005 served and represented National Sales Team on the PAC (Political Action Committee) Board
- 2005 Sales Trainer for Western Region
- 2004 Q4 increased sales $30k converted all of California Pacific Medical Center from a Wet Pluer-Evac System to a Dry System
- 2004 awarded most valuable rep for Western Region, finished 107% to plan for year
- 2004 achieved Growth vs. Prior year award at 116% of forecast for the year
- 2004 Q3 generated $20k in new sales converting Mills Peninsula Hospital from Wet Pluer-Evac to Dry System
- 2003 ranked 7 out of 100 reps, as a top producer nationally
- 2003 Q4 finished #1 in region among 10 for generating $50k in new sales, selling “Evolution” Spinal Implant Removal System
Education
Bachelor of Art - Advertising
California State University, Chico
Skills
- New account development and retention
- Case coverage and procedural support
- Inventory/ consignment managment
- Clinical product training
- Revenue growth and consistent quota attainment
- Regional Trainer for West Coast of product and new hires
- Consultative Selling
- GPO/IDN and Contract Negotiations
- New product launches
- Disposable/implantable sales
Timeline
West Coast Regional Sales Manager
Rf Technologies
09.2017 - 11.2018
Neurovascular Territory Manager
Codman Neurovascular
07.2013 - 09.2017
Regional Sales Specialist Cardiothoracic and Vascular
Synovis Surgical/Baxter BioSurgery
10.2011 - 07.2013
Territory Manager
AGA Medical/St. Jude Medical
07.2009 - 10.2011
Territory Manager
Terumo Interventional
07.2005 - 07.2009
Territory Manager
Teleflex Medical
07.2003 - 07.2005
Bachelor of Art - Advertising
California State University, Chico