CHRISTINA STEVENSON
Squamish
Summary
Passionate, data-driven marketing professional committed to leveraging my expertise to support a purpose-driven organization dedicated to innovation and addressing social, economic, and environmental challenges.
Overview
7
7
years of professional experience
Work History
Illustrator
Freelance (Self-Employed)
03.2024 - Current
- Deliver creative, cohesive designs to clients for website design, logos, and general branding using Procreate
- Apply marketing strategy to create brand guidelines for each client, including colour and imagery direction
Program Officer
Natural Resources Canada
04.2023 - 03.2024
- Accelerated Canada's transition to a net-zero economy by funding and supporting 100+ education and awareness projects related to zero-emission vehicles and clean fuels, each with a budget of $300K+
- Conducted detailed feasibility analyses (financial, market, and operational) to assess and select projects for funding
- Managed 20+ concurrent projects, liaising with stakeholders to offer strategic advice and monitor project progression
- Led educational presentations to applicants on zero-emission vehicles, clean fuels, and the application process
Consultant
KidsAbility Centre for Child Development
01.2022 - 01.2024
- Provided strategic guidance on business decisions to support vulnerable populations, including evaluating current organizational problems and opportunities for new supplementary income streams and business ventures
- Conducted in-depth market research and financial analyses to assess the viability of new initiatives
- Delivered actionable recommendations to the Board of Directors to drive sustainable growth
Co-ordinator, Fund Development & Human Resources
Sustainable Waterloo Region
01.2022 - 12.2023
- Designed and executed a comprehensive volunteer onboarding and training program, including the development of training guides, organizational charts, onboarding packages, and a welcome presentation
- Secured funding for new environmental initiatives by crafting detailed grant proposals
- Built a central repository of resources using Google Sites to streamline communication and empower volunteers with accessible tools and information
Business Process Analyst
Federal Economic Development Agency for Southern Ontario
05.2021 - 04.2023
- Developed and maintained FDO's customer relationship management (CRM) system using Microsoft Azure to enhance stakeholder management and project tracking
- Simplified complex concepts for diverse audiences, using Visio process maps, Canva timelines, and Microsoft guides
- Designed and implemented data dashboards using Microsoft Dynamics for real-time reporting and decision-making
- Managed and mentored co-op students, providing training, feedback, and support on challenging projects
Business Analyst, Digital Innovation
Maple Leaf Foods
08.2021 - 12.2021
- Conducted research on emerging technologies (e.g., collaborative robotics, AI, vertical farming) to enhance operational efficiency and innovation
- Created and implemented educational presentations to a company-wide audience, making complex topics accessible through engaging, strategic presentations
- Designed and produced digital content (banners, infographics, educational videos) using Adobe Photoshop, Canva, and iMovie
Business Analyst
Federal Economic Development Agency for Southern O
01.2021 - 04.2021
- Managed a portfolio of clients throughout the project funding lifecycle, from initial application to final repayment
- Met with varying business representatives to conduct initial funding consultations, address questions/concerns following project assessment, and track key metrics throughout the project life cycle
- Conducted an in-depth analysis of Agency time-sinks, proposing a solution in a formal report and presentation to senior management
Business Analyst, Business Development
Federal Economic Development Agency for Southern Ontario
01.2021 - 04.2021
- Conducted research on emerging technologies (e.g., collaborative robotics, AI, vertical farming) to enhance operational efficiency and innovation
- Presented findings to company-wide audiences, making complex topics accessible through engaging presentations
- Designed and produced daily digital content (banners, infographics, educational videos) using Adobe Photoshop, Canva, and iMovie to distill complex concepts for varying audiences
- Planned and executed company-wide livestream programs, including moderation and organization
Marketing & Tourism Ambassador
Georgina Chamber of Commerce & Tourism Information Centre
05.2019 - 08.2020
- Conducted research and analysis to design and launch a strong brand for Georgina's Tourism Information Centre
- Created and maintained individual websites and social media platforms to align with each respective brand, using engagement strategies (creative contests, local spotlights, informative tips, town 'secrets', trend-following)
- Designed and distributed tourism materials across the region in strategic displays, including magazines, informational brochures, day itineraries, and other creative pieces
- Planned large business/tourism-oriented events in the community (scavenger hunts, conferences, conventions), leveraging them to gauge local demographics and distilling into simple infographics for stakeholders
- Built and maintained relationships with Chamber members using engagement and retention strategies
- Planned and executed ten events over the course of the school year, including networking brunches, speaker panels, a leadership week, and a leadership workshop series that attracted over 100 participants
- Developed creative omni-channel marketing campaigns, including social media campaigns, flyers, emails, and on-campus booths, to maximize event visibility
Vice-President of Marketing
Leaders of Laurier
05.2019 - 05.2020
- Planned and executed 10+ events, including networking brunches, speaker panels, a leadership week, and a leadership workshop series that attracted 100+ participants
- Developed creative omni-channel marketing campaigns, including social media campaigns, flyers, emails, and on-campus booths, to maximize event visibility
Vice-President of Human Resources
Women in Leadership Laurier
09.2017 - 05.2019
- Created and disseminated bi-weekly email newsletters to the executive team and general members
- Organized and executed philanthropic initiatives, team building exercises, and team training
- Managed a team of two Coordinators, offering mentorship and development through task delegation and feedback
Education
Master of Business Administration - Strategic Management Specialization, Co-op Option
Wilfrid Laurier University
Bachelor of Business Administration - Marketing Specialization
Wilfrid Laurier University
Skills
- Adobe creative suite
- Project management
- Strategic direction
- Copyediting
- Presentation skills
- Stakeholder communications
- Non-profit grant writer
- Research
- Data analysis
- Risk assessment
Accomplishments
Integrated Case Exercise Finalist: Placed in the top four of 80+ teams, presenting a research-backed strategic business solution for DLL Group to senior executives and over 100 peers and faculty members
Languages
English
Native or Bilingual
French
Limited Working
Timeline
Illustrator
Freelance (Self-Employed)
03.2024 - Current
Program Officer
Natural Resources Canada
04.2023 - 03.2024
Consultant
KidsAbility Centre for Child Development
01.2022 - 01.2024
Co-ordinator, Fund Development & Human Resources
Sustainable Waterloo Region
01.2022 - 12.2023
Business Analyst, Digital Innovation
Maple Leaf Foods
08.2021 - 12.2021
Business Process Analyst
Federal Economic Development Agency for Southern Ontario
05.2021 - 04.2023
Business Analyst
Federal Economic Development Agency for Southern O
01.2021 - 04.2021
Business Analyst, Business Development
Federal Economic Development Agency for Southern Ontario
01.2021 - 04.2021
Marketing & Tourism Ambassador
Georgina Chamber of Commerce & Tourism Information Centre
05.2019 - 08.2020
Vice-President of Marketing
Leaders of Laurier
05.2019 - 05.2020
Vice-President of Human Resources
Women in Leadership Laurier
09.2017 - 05.2019
Bachelor of Business Administration - Marketing Specialization
Wilfrid Laurier University
Master of Business Administration - Strategic Management Specialization, Co-op Option
Wilfrid Laurier University
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