CHRISTINA STEVENSON
Squamish
Summary
Passionate, data-driven marketing professional committed to leveraging my expertise to support a purpose-driven organization dedicated to innovation and addressing social, economic, and environmental challenges.
Overview
7
7
years of professional experience
Work History
Illustrator
Freelance (Self-Employed)
03.2024 - Current
- Deliver creative, cohesive designs to clients for website design, logos, and general branding using Procreate
- Apply marketing strategy to create brand guidelines for each client, including colour and imagery direction
Program Officer
Natural Resources Canada
04.2023 - 03.2024
- Accelerated Canada's transition to a net-zero economy by funding and supporting 100+ education and awareness projects related to zero-emission vehicles and clean fuels, each with a budget of $300K+
- Conducted detailed feasibility analyses (financial, market, and operational) to assess and select projects for funding
- Managed 20+ concurrent projects, liaising with stakeholders to offer strategic advice and monitor project progression
- Led educational presentations to applicants on zero-emission vehicles, clean fuels, and the application process
Consultant
KidsAbility Centre for Child Development
01.2022 - 01.2024
- Provided strategic guidance on business decisions to support vulnerable populations, including evaluating current organizational problems and opportunities for new supplementary income streams and business ventures
- Conducted in-depth market research and financial analyses to assess the viability of new initiatives
- Delivered actionable recommendations to the Board of Directors to drive sustainable growth
Co-ordinator, Fund Development & Human Resources
Sustainable Waterloo Region
Waterloo, ON
01.2022 - 12.2023
- Designed and executed a comprehensive volunteer onboarding and training program, including the development of training guides, organizational charts, onboarding packages, and a welcome presentation
- Secured funding for new environmental initiatives by crafting detailed grant proposals
- Built a central repository of resources using Google Sites to streamline communication and empower volunteers with accessible tools and information
Business Process Analyst
Federal Economic Development Agency for Southern Ontario
Waterloo, ON
05.2021 - 04.2023
- Developed and maintained FDO's customer relationship management (CRM) system using Microsoft Azure to enhance stakeholder management and project tracking
- Simplified complex concepts for diverse audiences, using Visio process maps, Canva timelines, and Microsoft guides
- Designed and implemented data dashboards using Microsoft Dynamics for real-time reporting and decision-making
- Managed and mentored co-op students, providing training, feedback, and support on challenging projects
Business Analyst, Digital Innovation
Maple Leaf Foods
08.2021 - 12.2021
- Conducted research on emerging technologies (e.g., collaborative robotics, AI, vertical farming) to enhance operational efficiency and innovation
- Created and implemented educational presentations to a company-wide audience, making complex topics accessible through engaging, strategic presentations
- Designed and produced digital content (banners, infographics, educational videos) using Adobe Photoshop, Canva, and iMovie
Business Analyst
Federal Economic Development Agency for Southern O
Waterloo, ON
01.2021 - 04.2021
- Managed a portfolio of clients throughout the project funding lifecycle, from initial application to final repayment
- Met with varying business representatives to conduct initial funding consultations, address questions/concerns following project assessment, and track key metrics throughout the project life cycle
- Conducted an in-depth analysis of Agency time-sinks, proposing a solution in a formal report and presentation to senior management
Business Analyst, Business Development
Federal Economic Development Agency for Southern Ontario
01.2021 - 04.2021
- Conducted research on emerging technologies (e.g., collaborative robotics, AI, vertical farming) to enhance operational efficiency and innovation
- Presented findings to company-wide audiences, making complex topics accessible through engaging presentations
- Designed and produced daily digital content (banners, infographics, educational videos) using Adobe Photoshop, Canva, and iMovie to distill complex concepts for varying audiences
- Planned and executed company-wide livestream programs, including moderation and organization
Marketing & Tourism Ambassador
Georgina Chamber of Commerce & Tourism Information Centre
05.2019 - 08.2020
- Conducted research and analysis to design and launch a strong brand for Georgina's Tourism Information Centre
- Created and maintained individual websites and social media platforms to align with each respective brand, using engagement strategies (creative contests, local spotlights, informative tips, town 'secrets', trend-following)
- Designed and distributed tourism materials across the region in strategic displays, including magazines, informational brochures, day itineraries, and other creative pieces
- Planned large business/tourism-oriented events in the community (scavenger hunts, conferences, conventions), leveraging them to gauge local demographics and distilling into simple infographics for stakeholders
- Built and maintained relationships with Chamber members using engagement and retention strategies
- Planned and executed ten events over the course of the school year, including networking brunches, speaker panels, a leadership week, and a leadership workshop series that attracted over 100 participants
- Developed creative omni-channel marketing campaigns, including social media campaigns, flyers, emails, and on-campus booths, to maximize event visibility
Vice-President of Marketing
Leaders of Laurier
05.2019 - 05.2020
- Planned and executed 10+ events, including networking brunches, speaker panels, a leadership week, and a leadership workshop series that attracted 100+ participants
- Developed creative omni-channel marketing campaigns, including social media campaigns, flyers, emails, and on-campus booths, to maximize event visibility
Vice-President of Human Resources
Women in Leadership Laurier
09.2017 - 05.2019
- Created and disseminated bi-weekly email newsletters to the executive team and general members
- Organized and executed philanthropic initiatives, team building exercises, and team training
- Managed a team of two Coordinators, offering mentorship and development through task delegation and feedback
Education
Master of Business Administration - Strategic Management Specialization, Co-op Option
Wilfrid Laurier University
Bachelor of Business Administration - Marketing Specialization
Wilfrid Laurier University
Skills
- Adobe creative suite
- Project management
- Strategic direction
- Copyediting
- Presentation skills
- Stakeholder communications
- Non-profit grant writer
- Research
- Data analysis
- Risk assessment
Accomplishments
Integrated Case Exercise Finalist: Placed in the top four of 80+ teams, presenting a research-backed strategic business solution for DLL Group to senior executives and over 100 peers and faculty members
Languages
English
Native or Bilingual
French
Limited Working
Timeline
Illustrator
Freelance (Self-Employed)
03.2024 - Current
Program Officer
Natural Resources Canada
04.2023 - 03.2024
Consultant
KidsAbility Centre for Child Development
01.2022 - 01.2024
Co-ordinator, Fund Development & Human Resources
Sustainable Waterloo Region
01.2022 - 12.2023
Business Analyst, Digital Innovation
Maple Leaf Foods
08.2021 - 12.2021
Business Process Analyst
Federal Economic Development Agency for Southern Ontario
05.2021 - 04.2023
Business Analyst
Federal Economic Development Agency for Southern O
01.2021 - 04.2021
Business Analyst, Business Development
Federal Economic Development Agency for Southern Ontario
01.2021 - 04.2021
Marketing & Tourism Ambassador
Georgina Chamber of Commerce & Tourism Information Centre
05.2019 - 08.2020
Vice-President of Marketing
Leaders of Laurier
05.2019 - 05.2020
Vice-President of Human Resources
Women in Leadership Laurier
09.2017 - 05.2019
Bachelor of Business Administration - Marketing Specialization
Wilfrid Laurier University
Master of Business Administration - Strategic Management Specialization, Co-op Option
Wilfrid Laurier University