Christina Parsons
Rancho Palos Verdes
Overview
10
10
years of professional experience
Work History
Regional Manager
Reali
02.2022 - 09.2022
- Managed region with the largest growth of new agents in the Company.
- Interfaced regularly with Operations, Recruiting and Training teams to achieve Company-wide goals and targets.
- Created, presented and implemented new agent recruiting template which was utilized throughout California for the onboarding of approximately 300 new agent hires.
- Trained approximately 50 new hire agents in Reali technology platform.
Sales Manager
Realty One
02.2021 - 02.2022
- Founded a new real estate brokerage location and recruited agents to build operations from ground up.
- Reviewed final real estate transactions and accurately reconciled funds.
- Identified and solved complex strategy problems that impact sales management and business direction.
- Trained and developed agents on sales techniques as well as risk management.
Sales Manager
Big Block Realty
08.2020 - 03.2021
- Led a successful residential real estate sales team by providing coaching and sales support for Company's largest sales team in California.
- Presented periodic market updates and provides sales support and coaching to team of over 125 agents in order to promote revenue growth.
Franchise Co-owner
Intero Real Estate Services
01.2014 - 07.2020
- Manage a portfolio of 20 agents and over $10,000,000 in sales
- Increased sales volume by adding 18 agents in the Elk Grove territory
- Negotiated prices and terms of sales and service agreements
- Budget maintenance, tracking sales, collaborating with corporate office, hiring training and motivating agents with focus on retention
- Trained new agents and existing agents on California Real Estate laws and updates on new California state contract modifications, fair housing regulations and compliance with the California Department of Real Estate
- Attend fundraisers and networking events
- Create marketing content for social media and websites
Realtor
Keller Williams Realty
07.2013 - 01.2014
- Ensure a smooth transaction by educating the client every step in the sales process
- Assisted in the purchase and sale of real property in a quickly inclining market with extremely low inventory
- Negotiated prices, terms of sales and service agreements
- Managed a portfolio of 15 or more listings
Sales and Marketing Representative
Lennar Homes
09.2012 - 07.2013
- Improved product marketing objectives by constructing communication initiatives and branding strategies to increase client outreach.
- Devised and deployed online marketing plans for social media and viral video campaign strategies to support the sales team.
- Briefed senior executives on monthly projections, product launches and other marketing plans.
Skills
- Sacramento Association of Realtors - Board Member - Fair Housing (2020)
- Sacramento Association of Realtors - Board Member - Marketing & Communications (2019)
- Lodi Association of Realtors, Board Member - Event Coordinator (2018)
- Intero's President's Circle Award - Top 5%
- Sacramento Association of Realtors Master's Club Award - Top 10%
Timeline
Regional Manager
Reali
02.2022 - 09.2022
Sales Manager
Realty One
02.2021 - 02.2022
Sales Manager
Big Block Realty
08.2020 - 03.2021
Franchise Co-owner
Intero Real Estate Services
01.2014 - 07.2020
Realtor
Keller Williams Realty
07.2013 - 01.2014
Sales and Marketing Representative
Lennar Homes
09.2012 - 07.2013