Christina Parker
Toronto,ON
Summary
Dynamic professional with over 15 years of leadership experience and a strong background in marketing, project management, and customer service. Expert in utilizing CRM systems, generating and nurturing leads, and collaborating effectively across teams to drive business growth. Proven track record in developing and executing strategies that enhance customer engagement and retention.
Overview
18
18
years of professional experience
Work History
Server/Social Media Manager
Scale Hospitality
02.2013 - 01.2024
- Spearheaded development and implementation of social media campaigns, significantly enhancing customer engagement and acquisition.
- Maintained detailed records of customer interactions, improving client retention and personalized communication.
- Collaborated with sales and marketing teams to share insights and refine outreach strategies, contributing to a substantial increase in lead generation.
- Performed opening and closing duties, ensuring the dining area was prepared for seamless service transitions.
- Supported needs of more than 15- person wait staff who attended to specific needs of countless customers daily for restaurant with social relevancy and intentionality.
- Increased sales with upselling techniques and thorough knowledge of menu items, specials, and promotions.
Administrative Assistant
Four Seasons Corporate Office
11.2022 - 05.2023
- Transcribed and organized information to assist in preparing presentations for SVP.
- Maintained confidentiality of sensitive information by adhering to strict privacy policies and implementing secure filing systems.
- Volunteered to help with special projects of varying degrees of complexity.
- Enhanced data management processes, including maintenance of a comprehensive contract database, ensuring accuracy and accessibility.
- Coordinated cross-functional meetings and developed presentations, facilitating effective communication and strategy alignment.
Operations Manager
Autism Canada
03.2021 - 04.2022
- Established positive and effective communication among unit staff and organization leadership, reducing miscommunications, and missed deadlines.
- Devised processes to boost long-term business success and increase donations.
- Assisted in the recruitment process, conducting interviews and onboarding new employees to promote a seamless integration into the team dynamic.
- Reduced process issues by training and coaching employees on practices, procedures, and performance strategies.
- Implemented a donor management system, optimizing lead nurturing and engagement strategies.
- Played a key role in the strategic planning and execution of marketing campaigns.
Office Manager/Executive Administrative Assistant
Pegasus Group Of Restaurants
09.2016 - 02.2018
- Developed comprehensive policy manuals outlining procedures and guidelines, contributing to a well-organized workplace culture.
- Leveraged data and analytics to make informed decisions and drive business improvements.
- Established and maintained productive relationships with key stakeholders, improving communication and collaboration.
- Led initiatives to systematize processes, enhancing efficiency and supporting the C-Suites management efforts.
Film Producer/Actor
Fill In The Blanks Productions
01.2006 - 01.2016
- Secured funding for independent films by presenting compelling pitch decks to potential investors.
- Held production meetings to address progress, relevant concerns and objectives.
- Oversaw and managed video production needs for diverse audiences on behalf of diverse group of directors.
- Remained composed and highly professional in fast-paced and constantly changing environment, effectively handling challenging situations and difficult individuals to achieve objectives.
- Created contracts and negotiated with individuals for financial compensation ensuring parties were comfortable with saving the production over $5,000 in fees exceeding targets and goals.
Education
MBA - Business Administration
Australia Institute of Business
Adelaide, Australia06.2020
Bachelor of Arts -
Dalhousie University
Halifax, NS05.2006
Skills
- CRM Management
- Lead Generation & Nurturing
- Data Analysis & Reporting
- Strategic Collaboration
- Project Management
- Digital Marketing & Social Media Campaigns
- Process Improvement
- Sales expertise
- Reservations Management
Languages
English
Timeline
Administrative Assistant
Four Seasons Corporate Office
11.2022 - 05.2023
Operations Manager
Autism Canada
03.2021 - 04.2022
Office Manager/Executive Administrative Assistant
Pegasus Group Of Restaurants
09.2016 - 02.2018
Server/Social Media Manager
Scale Hospitality
02.2013 - 01.2024
Film Producer/Actor
Fill In The Blanks Productions
01.2006 - 01.2016
MBA - Business Administration
Australia Institute of Business
Bachelor of Arts -
Dalhousie University
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