CHRISTINA GRIES
Oakville,Canada
Summary
Dynamic sales leader with over 12 years of experience in driving revenue growth and surpassing sales targets. Proven expertise in B2B customer relationship management, team leadership, and strategic sales execution, resulting in the retention of top accounts and the expansion of profit channels. Recognized as a 2x winner of the Circle of Champions for fostering strong client relationships and delivering exceptional service in fast-paced environments. Committed to leveraging market analysis and innovative sales strategies to achieve sustained growth and profitability.
Overview
11
11
years of professional experience
Work History
District Sales Manager
Loblaw/Glentel
Toronto, Canada
11.2023 - Current
- Spearheaded, led, inspired, and supported a first-rate team of motivated, specialized sales professionals, and drove significant sales growth in the vast, expansive, and challenging GTA market.
- Rebuilt the district to ensure the implementation of the right behaviors and processes, resulting in improved sales performance and customer satisfaction.
- Led a team of 15 sales professionals across 15 retail locations, consistently exceeding sales targets by 30% to 50%.
- Developed and implemented sales strategies that increased district revenue by 38% year over year.
- Recruited, trained, and mentored sales staff, fostering a culture of continuous improvement and accountability.
- Cultivated strong relationships with telecom providers and vendors, negotiating favorable terms, and access to new products and services.
- Ensured compliance with regulatory requirements and company policies, maintaining a high standard of service quality and customer satisfaction.
- Secured long-term accounts, managed sales presentations and provided recommendations to promote brand effectiveness and product benefits.
- Led sales planning, development and account management to grow existing accounts and establish new sales accounts.
- Prepared weekly reports on sales activity, successes and areas needing improvement.
- Collaborated with other departments such as marketing, finance, human resources and operations in order to ensure success across all areas of responsibility.
Area Sales Manager
TELUS
Toronto, Canada
08.2022 - 08.2023
- Spearheaded, led, inspired, and supported first-rate team of motivated, specialized sales professionals and drove significant sales growth in the vast, expansive, and challenging Ontario market
- Developed and presented compelling sales presentations to prospective customers, resulting in acquiring over 200+ new small business accounts
- Successfully managed a team of 10-20 account managers, overseeing their daily activities, setting performance targets, and providing coaching and guidance
- Developed and executed a comprehensive hiring, coaching and selling strategy; established and maintained strong relationships with key clients, understanding their needs, and providing tailored solutions to drive customer satisfaction and loyalty
- Trained and on-boarded new sales team members, providing them with product knowledge, sales techniques, and ongoing support to ensure their success, fostered competence, morale, and retention of top talent
- Conducted regular, informative, and forward-facing sales meetings to track progress, discuss challenges, and implement strategies to overcome obstacles and consistently achieve ambitious targets
- Utilized world class market research and analysis to identify emerging trends and opportunities, adjusting sales strategies accordingly and staying ahead of the competition
- Collaborated cross-functionally with marketing and product management teams to ensure alignment of sales strategies with overall business objectives; clearly conveyed messaging, key missives and critical updates across team, departmental, business, organizational, and geographic lines, to drive consensus, cooperation, and interdisciplinary success
- Utilized Salesforce with proficiency to streamline sales process, optimize customer relationship management and enhance overall sales performance
- This led to a 30% increase in lead conversion rates
- Conducted effective sales presentations to prospective clients, highlighting product features, benefits, and value propositions
- Resulted in successfully acquiring over 20 accounts with a 100+ employees, contributing to a substantial business growth and revenue generation
Sales Manager
Hugo Boss
Toronto, Canada
10.2020 - 10.2022
- Developed and executed a comprehensive sales strategy, resulting in an 80% increase in revenue and surpassing annual sales targets for 2 consecutive years
- Led a team of 10 sales representatives, providing training, coaching, and ongoing support to optimize their performance and achieve individual and team goals
- Conducted regular sales meetings to review performance, provide feedback, and implement strategies to overcome challenges and achieve targets
- Built and maintained strong relationships with key clients, understanding their needs and providing tailored solutions to drive customer satisfaction and loyalty
- Collaborated with cross-functional teams, including marketing and product management, to ensure alignment of sales strategies with overall business objectives
- Analyzed market trends, customer preferences, and competitor activities to identify opportunities and adjust sales strategies accordingly
Sales Manager
Rogers Communications
Toronto, Canada
06.2014 - 10.2020
- Winner of Circle of Champions
- Consistently exceeded sales targets by 120% month over month, leveraging effective sales techniques, product knowledge, and exceptional customer service
- Prospected and acquired new clients, utilizing networking, cold calling, and referrals to expand customer base and increase sales revenue
- Conducted compelling sales presentations and product demonstrations to prospective clients, effectively communicating product features, benefits, and value propositions
- Managed and nurtured relationships with existing clients, providing ongoing support, addressing inquiries, and identifying upselling opportunities
- Collaborated closely and often with internal teams to ensure timely order fulfillment, resolve customer concerns, and deliver exceptional post-sales support
Education
Certificate of Digital Marketing -
York University
North York12.2019
Certificate of Journalism and Broadcasting -
York University
North York01.2019
Bachelor of Arts (BA) -
York University
North York12-2009
Skills
- B2B Customer Relationship Management
- Team Leadership
- Program & Territory/Regional Management
- Retail Management
- Sales Strategy Development & Execution
- Business development and planning
- Cross-Functional Communications
- Competitive Negotiation
- Results-Oriented
- Growth Mindset
- Market Analysis & Research
- Corporate Compliance
- Reporting
- CRM Software Proficiency
- Microsoft Office Suite
- Interdisciplinary Collaboration
- Prospecting and account acquisition
- Cross-functional collaboration
- Goals and performance
- Relationship building and management
- Marketing strategy
- Sales training
Timeline
District Sales Manager
Loblaw/Glentel
11.2023 - Current
Area Sales Manager
TELUS
08.2022 - 08.2023
Sales Manager
Hugo Boss
10.2020 - 10.2022
Sales Manager
Rogers Communications
06.2014 - 10.2020
Certificate of Digital Marketing -
York University
Certificate of Journalism and Broadcasting -
York University
Bachelor of Arts (BA) -
York University
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