Summary
Overview
Work History
Education
Skills
Languages
Timeline
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Christina Demare

Vancouver,BC

Summary

A highly empathetic communications manager with a passion for purpose-driven work. Delivers excellent results by approaching problems with an inquisitive mindset and using strategic analysis to uncover potential solutions. Has a natural ability to bring people together to work towards common goals, encouraging team members to show up everyday as their authentic selves. Works effectively under pressure and is good at managing multiple projects under tight deadlines. Is very familiar with local and national media and has built connections with contacts from a variety of verticals including Business and Finance, Food and Beverage, Retail, Tech, Arts and Entertainment, and Beauty and Fashion. Looking for more opportunities to advocate for others, and create change within the community.

Overview

4
4
years of professional experience

Work History

Public Relations Account Manager

Citizen Relations
11.2023 - Current
  • Managed a $150,000 Holiday program for Real Canadian Superstore. Coordinated four broadcast segments with CTV Morning Live programs across Canada, and produced social content with six notable Canadian influencers, including Eden Hagos (Black Foodie). The final engagement results surpassed the program benchmark by over 300%.
  • Worked under my Director and Senior Manager to develop a national survey with Angus Reid for Coast Capital's latest study: Breaking the Cycle of Financial Shame. Worked with junior staff to adapt the results into media materials, and planned a pitching strategy which earned the client interviews with CTV Vancouver, CBC, Canadian Press, and Daily Hive, to name a few.
  • Coordinated media materials, student quotes, and interview opportunities for Foundry's Work & Education Program and student bursaries, which helps at-risk-youth across the province receive access to postsecondary opportunities.

Senior Account Executive/ Account Executive

Citizen Relations
05.2021 - 11.2023
  • Helped develop and execute #ReclaimYourName– a multi-award winning campaign for the local non-profit organization #Elimin8Hate– which earned the client over 90 million impressions, with standout coverage appearing in Breakfast Television, Global National and CP24.
  • Worked on a number of local fundraising events for US and Canadian beverage brands Hop Valley and Granville Island Brewing, including the #SaveAMoustache challenge, which raised thousands of dollars for mens health and prostate cancer.
  • Worked under my Vice President with one other team member to plan and execute a thought leadership program for Ambari Beauty's CEO which earned over 38 million impressions with standout coverage appearing in ET Canada, National Post, and Us Weekly.

Social Media/Communications Volunteer

Miscellany Finds (Social Enterprise)
06.2020 - 09.2020
  • Outreached local and national media contacts on a volunteer basis, resulting in a two page earned spread in Chatelaine Magazine and a feature in Daily Hive valued at over $10,000
  • Ran the company's social media accounts resulting in more than a 50% increase in organic followers within three months.
  • Planned strategies to increase foot-traffic during the pandemic, including promotions, give-aways, and social media content.

Education

Diploma - Marketing Management Diploma: Communications

British Columbia Institute of Technology
Burnaby, BC
2021

Certificate of Business Administration - Certificate: Business Administration

Capilano University
North Vancouver, BC
2019

Skills

  • Project management including: developing critical paths, managing hard costs and miscellaneous resources, and planning and executing strategic projects to meet specific client goals
  • Client communication and relationship management
  • Business development and corporate strategy
  • Drafting press materials such as releases, pitches, FAQs, fact-sheets, and spokesperson briefs
  • Social media and influencer strategy
  • Event planning
  • Media monitoring using standard industry software such as Cision, Meltwater, and MRP
  • Reporting and tracking goals using Excel and Google Spreadsheets
  • Critical thinking and strategic problem solving

Languages

English

Timeline

Public Relations Account Manager

Citizen Relations
11.2023 - Current

Senior Account Executive/ Account Executive

Citizen Relations
05.2021 - 11.2023

Social Media/Communications Volunteer

Miscellany Finds (Social Enterprise)
06.2020 - 09.2020

Diploma - Marketing Management Diploma: Communications

British Columbia Institute of Technology

Certificate of Business Administration - Certificate: Business Administration

Capilano University

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Christina Demare