Microsoft Office Suite
CHRISTIAN NSENGA
Digital Marketer
ON
Summary
Seasoned Digital Marketing Strategist with a proven record of orchestrating impactful campaigns that drive exponential revenue growth. Demonstrated expertise in devising innovative marketing strategies, spearheading high-stakes projects, and nurturing enduring client relationships. Committed to forging indelible connections with audiences through captivating campaigns.
Overview
4
4
years of professional experience
4
4
years of post-secondary education
2
2
Certifications
2
2
Languages
Work History
Social Media Influencer
Christian Nsenga Brand
, Ontario
2013 - Current
- Content Creation: Develop high-quality, engaging content tailored to our brand and target audience across social media platforms such as Instagram, TikTok, YouTube, Twitter, and Facebook.
- Brand Collaboration: Collaborate with our marketing team to conceptualize and execute strategic influencer partnerships and campaigns that align with our brand objectives.
- Audience Engagement: Foster meaningful interactions.
- Product Promotion: Showcase our products/services creatively and authentically through sponsored posts, stories, and videos.
- Brand Advocacy: Serve as a brand ambassador by embodying our brand values and effectively communicating the brand message.
- Monitored and analyzed the performance of campaigns, providing insights and recommendations for optimization and future strategy development.
- Community Building: Cultivate and nurture a loyal and engaged community.
- Trend Identification: Stay informed about emerging trends, industry developments, and social media best practices to ensure my brand remains relevant and competitive.
Customer Service Representative
Maximus
Ottawa, ON
12.2023 - Current
- Answered incoming calls and emails, providing frontline customer support or assistance with product and service transactions.
- Updated and maintained database with accurate customer information and timely data entry.
- Delivered personalized customer service relating to questions and promptly resolved basic problems on customer accounts.
- Used job-related software to complete contract forms, prepare change of address records or issue service discontinuance orders.
- Handled high volumes of customer inquiries, providing efficient and effective solutions.
- Utilized active listening and empathy skills to address customer concerns and provide satisfactory resolutions.
- Collaborated with team members to troubleshoot issues and improve customer satisfaction.
- Clarified customer issues and determined root cause of problems to resolve product or service complaints
- Streamlined call center processes for improved efficiency and reduced wait times
- Followed-through on all critical inter-departmental escalations to increase customer retention rates
- Exceeded performance metrics consistently, earning recognition as a top performer within the team
- Developed strong product knowledge to provide informed recommendations based on individual customer needs
- Maintained customer satisfaction with forward-thinking strategies focused on addressing customer needs and resolving concerns
- Met customer call guidelines for service levels, handle time and productivity
- Maintained up-to-date knowledge of product and service changes
- Liaised with sales, marketing, and management teams to develop solutions and accomplish shared objectives
- Managed high-stress situations effectively, maintaining professionalism under pressure while resolving disputes or conflicts
Digital Marketing Specialist
Facebook by Accenture
Ottawa, ON
03.2020 - 06.2023
- Conducted market research by analyzing industry trends, consumer demographics and competitor activities to inform marketing strategy
- Utilized project management tools to ensure seamless execution of complex multi-channel campaigns within tight deadlines
- Helped clients develop website portals and social media pages to promote businesses
- Implemented marketing automation tools to streamline and automate repetitive marketing tasks
- Created reports on digital marketing efforts using analytics tools to track and measure digital marketing success for management
- Maximized strategic approaches by keeping close eye on performance and making appropriate adjustments
- Created Pay-Per-Click campaigns to drive targeted traffic to company website
- Increased brand visibility by developing and implementing data-driven digital marketing strategies
- Optimized company website to improve engine ranking, user experiences and conversion rates
- Managed search engine marketing budgets and tracked campaign performance
- Conducted market research and competitor analysis to inform search marketing strategies
- Generated reports to monitor and analyze website performance, search engine rankings, or domain authority
- Managed digital projects from initial concept through final implementation and live monitoring
- Developed and deployed content marketing strategies to improve organic search traffic
- Crafted and implemented strategies to increase search visibility and website traffic
- Created social media content with innovative brand messaging to support new product launches
- Optimized email marketing campaigns to maximize open rates, click-through rates, and conversions
- Spearheaded innovative influencer marketing collaborations that elevated brand awareness among key demographics
- Boosted website traffic with targeted SEO tactics, keyword research, and content optimization
- Created customized marketing materials to increase product awareness
- Implemented new strategies to improve click-through rates and conversion
- Developed digital marketing strategies by creating and implementing plans to reach and engage target audiences
- Improved conversion rates by designing and executing A/B tests for landing pages and ad campaigns
- Optimized e-commerce campaigns through A/B testing to increase online sales
- A-B tested ad campaigns to optimize performance and drive improved ROI
- Used strong analytical and problem-solving skills to develop effective solutions for challenging situations
- Learned and adapted quickly to new technology and software applications
- Used critical thinking to break down problems, evaluate solutions and make decisions
- Skilled at working independently and collaboratively in a team environment
- Proven ability to develop and implement creative solutions to complex problems
- Worked flexible hours across night, weekend, and holiday shifts
- Delivered exceptional verbal communication abilities during phone conversations or written correspondence with clients via email or chat platforms
- Responded to customer requests, offering excellent support and tailored recommendations to address needs
- Displayed excellent multitasking abilities, managing simultaneous tasks while maintaining a high level of accuracy and attention to detail
- Managed high volume of incoming calls for efficient problem-solving and timely support, ensuring positive client experiences
Marketing Assistant
SKM
Ottawa, Ontario
01.2020 - 06.2020
- Enhanced customer engagement with the development of compelling content for email newsletters and blog posts
- Developed questionnaires and facilitated focus group discussions
- Managed campaigns for various clients that consistently exceeded sales goals
- Conducted primary and secondary research to better understand customer needs and behaviors
- Strengthened brand identity with consistent messaging across various platforms including print, digital, and social media channels
- Identified appropriate marketing channels and target customers for campaigns
- Maximized advertising efforts by developing content for media relations, corporate communications, and social media posts
- Assisted in driving revenue growth by managing pay-per-click advertising campaigns on Google Ads and social media platforms
- Contributed to weekly team meetings, brainstorming sessions and staff appraisals
- Generated reports to support development and implementation of marketing plans
- Generated leads through phone calls, emails and face-to-face interactions
- Demonstrated leadership skills in managing projects from concept to completion
- Passionate about learning and committed to continual improvement
Education
Bachelor of Science - Biomedical Engineering - Biotechnology
Centennial College of Applied Arts And Technology
Scarborough, ON 09.2019 - 04.2023
Secondary School Diploma - undefined
St. Patrick's High School
Ottawa, ON 09.2009 - 05.2013
Skills
Social media
PPC campaigns
Analytics
SEO strategies
Social media
Content creation
E-commerce
Customer Account Management
UX & UI Design
Communications
Social media
Multitasking Abilities
MS Office
Certification
Smart Serve
References
References available upon request
Software
Adobe Creative Suite
CRM Software
Analytic Tools
Project Management Software
Content Management Systems
Timeline
Customer Service Representative
Maximus
12.2023 - Current
Digital Marketing Specialist
Facebook by Accenture
03.2020 - 06.2023
Marketing Assistant
SKM
01.2020 - 06.2020
Bachelor of Science - Biomedical Engineering - Biotechnology
Centennial College of Applied Arts And Technology
09.2019 - 04.2023
Social Media Influencer
Christian Nsenga Brand
2013 - Current
Secondary School Diploma - undefined
St. Patrick's High School
09.2009 - 05.2013