Christian Ramirez

An innovative and agile-minded executive (fluent in Spanish) with over 20 years of experience in banking, loyalty, sales, product strategy, business development, and customer success. An adaptable and solution-oriented leader with experience across corporate, mid-size, and start-up organizations, operating in multiple verticals. Extensive experience in international and domestic markets. Accomplished professional experienced in [Type] consulting. Dedicated to offering transformative and revitalizing support for ever-changing requirements. Offers strengths in relationship building, policy development and procedure optimization.

• Independent Consultant & Advisor, 03/01/22, Present, Worked closely with Founders/Executives on Business Development, Sales, Marketing, and Fund Raising efforts for clients such as
• LegalGEN, a legal-tech Estate Planning automation SaaS solution in the US
• ANTLER Tech. & PoolPal Corp., a Clean-Tech AI technology commercial pool product (Hardware + SaaS)
• Paygos - a SaaS Retail Sales Optimization platform solution
• FactR - An AI/Machine Learning Supply-Chain Solution (SaaS + Professional Services)
• DLT Labs Inc. (Distributed Ledger Technology & Blockchain company), 2017, 03/01/22, DLT Labs is a leader in delivering and implementing blockchain solutions for enterprises with offices in Canada, Japan, and India.Vice President, Global Business Development & Customer SuccessReported to the CEO, with responsibilities for overall Business Development, and Client Services. The role spanned multiple verticals; Supply-Chain, Payments, Loyalty, Data-Management focusing on our various solutions at a global scale.
• Successful negotiation of a Global Mastercard partnership.
• Relationship Manager for Mastercard Global to support business development for our joint platform solutions.
• Developed and implemented DLT's sales process & tools (CRM).
• Creation of Independent Sales Representatives (ISR) global sales network (Thailand, USA, Chile, Mexico, Africa, and the Caribbean).
• Lead for various strategic indirect partners; Mastercard, PwC Canada, KPMG, and IBM Global Business Services (GBS). This also included several System Integrators, smaller partner networks, TechMahindra, and CGI.
• Part of the Sales Team for Walmart Canada freight logistic solution (largest global deployment to date of blockchain technology in Forbes, Harvard Business Review).
• AIMIA Inc. (Aeroplan), 2014, 2017, Aimia Inc. is a Global data-driven marketing and loyalty analytics company with world-leading loyalty coalition programs; leading Premium Travel Rewards Aeroplan program in Canada.General Manager, CIBC Aeroplan Co-brand Credit Card AccountReported to the SVP. Responsible for overall relationship management for CIBC Aeroplan Credit Card account, including strategic and financial planning. Recruited to improve profitability and change the strategic direction of the account. Led a cross-functional team of ~10 (3 Directly & 7 Indirectly) including support servicing the account, while managing a $7M Marketing Budget.
• Exceeded the 3-Year LRP Business Case for portfolio, demonstrating turn-around on AIMIA's secondlargest account in terms of Gross Billings (~$220M). Christian Ramirez Page 2
• Co-led complete digital life-cycle strategy implementation across the portfolio, while optimizing customer journeys.
• Led the development of CIBC Aeroplan's first Mobile Wallet campaign, working alongside mobile players (Apple Pay, Samsung Pay, and Android Pay) doubling business case objectives for Adoption and Usage targets.
• Implemented Canada's first Visa/Trial Pay/Bank tri-party in-app real-time fulfillment execution for the CIBC Aeroplan portfolio (December 2016).
• Scotiabank International (IB), 2006, 2014, Director, Sales & Business Development, Non-Branch Channels (2012 - 2014)Placed on Scotiabank Leadership Talent Pool and transitioned to Channels as part of personal development from Retail Products. Reported directly to SVP of Non-Branch Channels with responsibilities for Sales Management & Business Development for Caribbean & Latin America for Retail Banking products.
• Worked primarily with Contact Centres through key markets delivering on Fiscal sales plan targets, through various growth strategies, and building out new fulfillment functionality for the channel across the regions.
• Achieved Plan year over year of ~$1.5B and 115k unit sales by 112-120%, while increasing revenue by 20%.
• Introduced new fulfillment capabilities 'Mid-Office' in the region working with key bank partners (i.e. Risk, Compliance, Systems, Marketing, and Products), allowing for cross-selling more complex products through non-branch channels which was a first for the region.Director, Product Delivery, Lifecycle Management (2010 - 2012)Reported to Vice-President for Caribbean & Central American hubs. Led a team of 16 with a product marketing budget of ~$16M. This restructuring was a true Change Management exercise after a major re-organization of Retail products for the international division, where Product Delivery for all retail products was created to manage lifecycle strategies.
• Lead the newly developed area 'Product Delivery' in Head Office to manage all day-to-day activities for all retail products with assigned regional hub directors.
• Delivered new growth & retention strategies across various business lines, Credit Cards, Retail Lending (including auto loans), and across 18 markets.Director, Credit Card Products, Lifecycle Management (2008 - 2010)Responsible for fiscal planning & budgeting for LAC regions. Key liaison for Latin markets (Mexico, Peru, Chile). Managed a team of 10+ resources and a budget of $15MM with fiscal targets of $300-$400M.
• Development of Card Lifecycle programs working with markets & networks (VISA/MasterCard) and introduced a proprietary merchant rewards coalition program 'More for You' in the Caribbean region.
• Transition Manager' representing Card's business line in key bank post-acquisitions made in Peru (Banco del Trabajo) & Chile (Banco Del Desarollo) working closely with the Mergers & Acquisition team.Senior Manager, Credit Card Products, Retention (2005 - 2008)
• Ownership of credit card lifecycle strategies post-acquisition, including usage/engagement, retention, and co-brand partnership reward programs.
• Basement Marketing Group (Partner), 2003, 2005, Marketing start-up agency with clients across Canada & US for Print and Digital services.
• StarChoice (Shaw Corporation), 2001, 2003, Brand Manager, Usage & Retention
• Increased overall customer revenue by 35% in YR 1 working closely with Networks and the product (Motorola) teams.
• Various Account Management roles in Tier 1 Marketing groups, 1999, 2001, Held various account management roles at McCann, Brann RMG, and Carlson Marketing Group.