CHRISTIAN MERCADO
Redwood City
Summary
Results-driven Content Management Professional with a proven ability to integrate data, taxonomy, and stakeholder relationships to enhance site production and drive successful content audits. Significant achievements include implementing agile methodologies at Classic Vacations, which improved customer experience through effective program management and UX/UI enhancements. Core competencies encompass web content management, online marketing, and strategic process implementation that optimize performance and scalability. Committed to delivering value in a fast-paced environment while adapting to transformative industry changes.
Overview
16
16
years of professional experience
1
1
Certification
Work History
Technical Product Manager
Classic Vacations
San Jose
03.2018 - 05.2024
- Managed team of three, providing mentorship to adjacent business unit members and coaching leaders on fluid processes.
- Directed pipeline activities for technology enhancements from start to completion.
- Led technical initiatives focusing on modernization and efficiency.
- Executed implementation of Glassbox, GA4, and Microsoft Analytics for internal customers.
- Supervised transitions of websites from Drupal 6 to Drupal 9.
- Assessed the company’s fluid content needs, addressed content gaps, and onboarded additional CMS (WordPress)
- Oversaw quality assurance processes throughout the entire product lifecycle.
- Managed the day-to-day activities of a cross-functional product development team.
- Collaborated with engineering team to ensure successful product launches.
- Identified, addressed and either resolved or escalated project issues.
- Assigned specific tasks to personnel, balancing scheduling demands, available resources and personal skill sets to achieve best possible project outcomes.
- Updated project plans based on changing objectives, specifications, and staff availability.
- Documented system specifications, use cases, business rules, process flows and other technical details associated with the product launch.
- Monitored milestones and deliverables to stay ahead of schedules and proactively spot potential roadblocks.
- Directed stakeholder communication and reported status, issues and changes to technical and business leadership.
- Evaluated feedback from customers regarding functionality issues or requests for enhancements.
- Led collaboration between teams from different departments to ensure successful delivery of projects.
- Developed product roadmaps, strategies and timelines for new products.
WEB CONTENT MANAGER
CLASSIC VACATIONS
San Jose
02.2012 - 03.2018
- Content manager tasked with ensuring collaborative efforts throughout the organization while managing projects and translating goals into functional requirements while deploying and monitoring projects for efficacy
- Spearheaded analysis of customer input to enhance web features and utility while satisfying scalability, reliability, performance, and resource constraints
- Helped launch website and online booking engines working with cross functional teams, including software engineers and testers to identify feature details for reporting
- Closely monitored and diagnosed business results and managed trade-offs between cost and schedule versus customer benefit
- Manage product life-cycles by maintaining long-term product plans, writing and presenting business cases for proposed initiatives
ASSOCIATE SITE MERCHANDISER
CLASSIC VACATIONS
San Jose
03.2009 - 02.2012
- Responsible for creating Regional site merchandising strategy, objectives and progress calendar, including major promotions, cross-site merchandising techniques, online campaigns, and email support
- Successfully developed all content including home page promotions and hotel details necessary for showcasing each Region's products
- Compiles, analyzes and presents performance metrics, identifying opportunities for optimization, working collaboratively with Site Analyst
- Research and revise web content and promotional material for new hotels and existing hotels annually
- Increase profits by researching regional sales features/appeal in collaboration with Product Development
- Develop new sub-region pages, landing pages, and theme boutiques using SEO best practices to prioritize project list and inform content development
- Drives site-traffic to assigned Regions through search engines, promotions, partner sites, and other initiatives
- Excels with Promotions Manager and Coop Marketing to optimize promotional efforts, maximize profits and present a compelling storefront to both consumers and travel agents
MARKETING COORDINATOR
CLASSIC VACATIONS
San Jose
08.2008 - 03.2009
- Track and execute change requests submitted by the product team and suppliers
- Edit/proof content sourced from freelance writers
- Load new hotels and other products to our website
- Update/edit hotel content and imagery on the website through the online content management tool
- Assist with new content projects and yearly brochure production as needed
- Heavy use of Excel and hotel content management system
- Integral in Drupal Implementation, Content Migration, New Website Production and Launch
TRAVEL SALES CONSULTANT
CLASSIC VACATIONS
San Jose
02.2008 - 08.2008
- Exceeded customer expectation while assisting in planning and revision of travel itineraries for luxury vacations
- Upsold services and enhanced customer experiences by explaining all aspects of travel options
- Provided solutions and recommendations while addressing any questions and concerns with guests
- Collaborated with domestic and international hoteliers and tour providers
Education
Bachelor of Arts - English and Creative Writing
University of San Francisco
San Francisco, CASkills
- Digital Asset Migration
- User Behavior Analysis
- CMS Utility Optimization
- Website Production Management
- Content Development
- CMS Implementation Experience
- Content Enhancement for SEO
- Digital Asset Optimization
- Site Quality Evaluation
- Cross-functional collaboration
- Performance metrics
- Product lifecycle management
- Team leadership
- Creative problem solving
- E-commerce integration
- Content editing
- Web traffic analysis
- CMS management
- Contractor management
- Editorial calendar management
- Google analytics
- Strategic content planning
- HTML and CSS
- Digital asset management
- SEO best practices
- Content curation
- Content strategy development
- Content sourcing
- Content marketing
- Website maintenance
- Roadmap development
- Product management
- Web architecture
- Feature prioritization
- Beta testing coordination
- Release management
- Project management tools
- Scrum framework
Key Skills Assessment
Develop and implement strategic and purposeful web content & content management systems to drive business and enhance visibility and company profit. Committed to leading discovery efforts for new business development using Internet technology, including Web Design, Information Architecture, Content Strategy, Usability and User Experience.
Certification
- Professional Scrum Master™ I (PSM I)
- Google Analytics Individual Qualification Exam
Languages
Tagalog
Native/ Bilingual
Websites
References
References available upon request.
Timeline
Technical Product Manager
Classic Vacations
03.2018 - 05.2024
WEB CONTENT MANAGER
CLASSIC VACATIONS
02.2012 - 03.2018
ASSOCIATE SITE MERCHANDISER
CLASSIC VACATIONS
03.2009 - 02.2012
MARKETING COORDINATOR
CLASSIC VACATIONS
08.2008 - 03.2009
TRAVEL SALES CONSULTANT
CLASSIC VACATIONS
02.2008 - 08.2008
Bachelor of Arts - English and Creative Writing
University of San Francisco
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