Christian Maraldo
Director Of Market Development
Toronto,Ontario
Summary
Enthusiastic Market Development Director eager to contribute to team success through hard work, attention to detail and excellent strategic planning. Clear understanding of the importance of core values, with theoretical and practical training in leadership and team work. Motivated to learn, grow and excel with an established player in the food and beverage industry.
Overview
11
11
years of professional experience
6
6
years of post-secondary education
Work History
Director of Market Development
Ghost Kitchen Brands
Toronto , ON
2020.06 - Current
- Initiated, established, and optimized new tech partners increase company wide efficiency
- Managed tech setup of 16 store openings across North America
- Work with new and existing brand partners to build innovative menus and marketing campaigns
- Created SOPs and check-lists for onboarding Area Developers
- Responsible for 1500+ third party delivery accounts (Skip the Dishes, Uber, Doordash).
Director of Community
Canada Beach Soccer
2018.05 - Current
- Organize and execute community engagement/fundraising events
- Established local business partnerships to provide CBS with funds and/or products and services
- Initiated and fostered relationships with local youth clubs.
Restaurant Partnership Representative
Uber Eats
2017.11 - 2020.05
- Achieved 180% month over month attainment over 2.5 years
- Closed and onboarded 1100+ accounts, generating over $20 million in all time gross bookings
- Launched 7 North American markets servicing 500,000+ Uber Eats customers
- Conducted daily calls to initiate new and grow existing relationships
Route Sales Rep and Merchandiser
PepsiCo, Frito Lay
2017.03 - 2017.11
- Serviced 25 stores, achieving weekly sales targets of $35,000
- Merchandised $6,000 worth of product at 8 accounts daily
- Successfully negotiated additional point-of-sale material in all 25 accounts
Event Supervisor
Mill St. Brewery/Brickworks Ciderhouse
2016.01 - 2017.03
- Managed teams of up to 6 brand ambassadors at over 50 festivals across Ontario
- Product knowledge of 30 Mill St. And Brickworks products
- Conducted administrative tasks such as obtaining permits, signing event contracts, etc
- Responsible for event budgets up to $50,000.
Education
HBS x Uber Executive Education Program -
Harvard Business School Executive Education
Toronto, ON 2019.01 - 2020.01
Bachelors of Commerce - Marketing
Ted Rogers School of Business Management, Ryerson University
Toronto, ON 2010.09 - 2015.05
Skills
Sales
Accomplishments
- Alumni speaker at St. Michael’s College School (2020)
- Uber Eats mentorship program (2019-2020)
- “Uber in the Community” team lead (2018-2020)
- Ryerson Rams Varsity Soccer team captain (2014)
Timeline
Director of Market Development
Ghost Kitchen Brands
2020.06 - Current
HBS x Uber Executive Education Program -
Harvard Business School Executive Education
2019.01 - 2020.01
Director of Community
Canada Beach Soccer
2018.05 - Current
Restaurant Partnership Representative
Uber Eats
2017.11 - 2020.05
Route Sales Rep and Merchandiser
PepsiCo, Frito Lay
2017.03 - 2017.11
Event Supervisor
Mill St. Brewery/Brickworks Ciderhouse
2016.01 - 2017.03
Bachelors of Commerce - Marketing
Ted Rogers School of Business Management, Ryerson University
2010.09 - 2015.05
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