Christian Lyon

• Orchestrated and executed high-impact experiential marketing events to enhance brand visibility
• Coordinated logistics for events, ensuring seamless execution and client satisfaction
• Collaborated with and managed teams to ensure cohesive activation execution
• Led effective communication between internal teams and clients
• Thrived in a fast-paced environment, adapting quickly to changes and evolving client needs
• Demonstrated flexibility in managing multiple projects simultaneously while maintaining a high standard of quality.

• My time working with Guru energy drink is the most relevant and valuable experience I have as a brand ambassador, participating in guerilla sampling throughout Toronto as well as various events in Ontario
• Transitioned to team lead for the summer of 2023 Guru activations
• Has experience in conducting reports and managing teams
• In this role, I was responsible for ensuring that consumers had a positive experience with the brand
• I had to be knowledgeable about the product and communicate its attributes in a way that resonated with consumers
• I also had to be punctual, reliable, and organized to ensure that events and promotions ran smoothly
• As a team lead, I was responsible for conducting reports for my account coordinators, managing teams, and ensuring that my team members were fully engaged in the activations and that the activations ran smoothly.

· As a student of Guelph-Humber, we are privileged to participate in the Emerge Program. Emerge is a program that allows students to work directly with non-profit organizations.

· I had the privilege of working with NewLife Canada, a woman's home located in rural Ontario, where two others and I developed a campaign for NewLife to help them better achieve their marketing goals.

· I handled the online engagement portion of the campaign, analyzing their customer base, conducting market research, identifying industry trends, analyzing competitors, creating consumer personas etc.

· The Emerge program gave me experience that others do not have, by allowing me to work on an in-depth project that lasted 8 months, working in conjunction with two other students having to meld our separate and busy lives and work along our strengths and weaknesses to create a strong product.