Christian Lucero

• Negotiated contracts successfully with vendors, ensuring timely delivery of materials without sacrificing quality or costeffectiveness.
• Reduced production costs by optimizing material usage and implementing sustainable practices into the design process.
• Mentored junior designers, providing guidance and constructive feedback to improve their skills and professional growth.
• Stayed current with industry trends, adapting design practices as needed to maintain a competitive edge in the marketplace.
• Conducted thorough market research to develop designs tailored specifically for target demographics'' preferences and needs.
• Streamlined design processes for greater efficiency, resulting in faster project completion times.
• Contributed valuable insights during brainstorming sessions that led directly to breakthrough ideas in product development.
• Collaborated with marketing teams to create cohesive campaigns that boosted sales and overall brand image.
• Oversaw creative direction for major projects, coordinating with various departments to achieve successful outcomes.

Create eye catching graphics for packaging & merchandise. Spear hear marketing campaigns to boost company customers

• Designed character concepts for various multimedia projects, contributing to the development of memorable and engaging stories.
• Efficiently managed personal workload by setting clear objectives, scheduling tasks appropriately, and meeting deadlines consistently.
• Delivered high-quality digital artwork under tight deadlines, ensuring project success and client satisfaction.
• Developed storyboards for animation projects or video game cutscenes, providing clear visual guidance for animators or developers to follow during production stages.
• Contributed to creative brainstorming sessions, generating innovative ideas for new projects or clients'' needs.
• Successfully translated client briefs into visually compelling illustrations that aligned with brand guidelines and messaging goals.
• Collaborated with design teams to develop cohesive visual styles, elevating brand consistency across all platforms.
• Stayed up-to-date with industry trends and emerging technologies, continuously refining skills and expanding expertise.
• Applied color theory and lighting techniques in drawings and illustrations to add excitement, focus, and depth.
• Produced computer-generated artwork to add depth and cohesiveness to technical journal and publication articles.
• Applied artistic and illustrative techniques to print, electronic and Type media.
• Created lifelike characters with appropriate textures, shadows and features.

Designed & directed design team for various licensed projects from marvel to Disney. Also worked hands on with retailers such as Tillys , PAC Sun, etc to create private label brands that were up to date with current trends

Worked with writers to create characters for an animated series called “THE BOO’s”. Also created graphics for merch & toys, & helped in other departments such as movie creating logos like the logo for the movie “WHITE CHICKS”