Christian Asa
Long Beach,CA
Overview
6
6
years of professional experience
Work History
Independent Contractor
Casa Consulting
08.2024 - Current
- 1099 Bulk Sales / Contract Manufacturing
- Consulted with customers to assess needs and propose optimal solutions.
- Delivered outstanding service to customers to maintain and extend relationships for future business opportunities.
- Researched competitor activity and used findings to develop sales growth strategies.
- Worked with vendors and suppliers to support timely delivery of products and services.
- Cultivated positive relationships with vendors to deliver timely and cost-effective supply of services and materials.
- Developed effective improvement plans in alignment with goals and specifications.
- Met with customers to discuss and ascertain needs, tailor solutions and close deals.
- Increased sales with execution of full sales cycle processing from initial lead processing through conversion and closing.
- Optimized customer experience by delivering superior services and effectively troubleshooting issues.
VP of Brands
Goat Gardens
08.2024 - 12.2024
- Identified opportunities to improve business process flows and productivity.
- Increased company growth through collaboration with sales and marketing departments.
- Collaborated with senior management to develop strategic initiatives and long term goals.
- Demonstrated proficient leadership skills to motivate employees and build competent teams.
- Represented organization at industry conferences and events.
- Developed innovative sales and marketing strategies to facilitate business expansion.
- Communicated business performance, forecasts and strategies to investors and shareholders.
- Devised and presented business plans and forecasts to board of directors.
- Analyzed industry trends and tracked competitor activities to inform decision making.
- Oversaw divisional marketing, advertising and new product development.
- Cultivated company-wide culture of innovation and collaboration.
- Trained and mentored sales representatives in sales techniques and strategies.
Regional Sales Manager
Cannabiotix / Highatus
06.2022 - 08.2024
- Managed 150+ cannabis retailers (delivery and storefront)
- Achieved $3.5M in year-to-date sales for 2023
- Developed brand and retail relationships through personalized sell-through support
- Formulated and executed personal sales strategies, exceeding sales quotas
- Led trade marketing initiatives, onboarded and trained field marketing team
- Collaborated with AR team for sales data processing and account balance reconciliation
- Oversaw sales in key accounts and greater NorCal area
- Strengthened brand and retail relationships with tailored sell-through strategies
- Achieved consistent business growth and surpassed sales quotas
- Identified growth opportunities, collaborated with distribution reps, and established lasting partnerships
- Managed high-volume invoices for promotions and events
- Strategically aligned with suppliers, logistics, and distribution sales to ensure a successful delivery
Key Account Sales Manager
Pure Beauty
11.2021 - 06.2022
- Managed 100+ accounts for 15+ partner brands in East and North Bay
- Successfully achieved revenue goals and drove substantial growth
- Awarded Q2 2021 sales competition for highest Space Coyote sales across CA
- Coordinated invoices, promotions, events, and new brand placements
- Collaborated with suppliers, logistics, and Trade Marketing teams for high priority targets
Key Account Sales Manager
Petalfast
09.2020 - 10.2021
- Generated pipeline, prepared sales reports, and achieved individual goals
- Supported 60+ accounts for 15+ partner brands in East Bay and Central Valley
- Maintained quarterly average revenue of $2.5 million
- Managed Accounts Receivable, including payment coordination and fund handling
- Facilitated communication between cannabis brands, fostering new relationships
- Orchestrated in-store demos and managed part time brand ambassador team
- Conducted cannabis education sessions for internal team, budtenders, and the public
Sales Manager
Kiva Sales & Service
12.2018 - 07.2020
- Cultivated relationships with key accounts in territory and provided support to drive customer satisfaction.
- Researched competitor activity and used findings to develop sales growth strategies.
- Attended trade shows and industry events to promote company products and services.
- Analyzed sales data to identify areas for territory improvement and implemented strategies to maximize sales growth.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Established successful account relationships by building rapport and maintaining consistent communication.
- Worked with sales team to collaboratively reach targets, consistently meeting or exceeding personal quotas.
- Increased sales with execution of full sales cycle processing from initial lead processing through conversion and closing.
- Performed effectively in self-directed work environment, managing day-to-day operations and decisions.
- Built relationships with customers and community to promote long term business growth.
Education
BA - Psychology
San Francisco State University
San Francisco, California05.2020
Skills
- Account/Sales Management
- Trade Marketing
- Strong internal and client-facing communication skills
- Public Speaking
- Trade-Show
- Cannabis Education
- Brand Consultation
- Proficient in Salesforce
- Proficient in ERP/CRM Systems
- Intermediate knowledge of Microsoft Office Suite
- Intermediate knowledge of Adobe Creative Suite
- Intermediate knowledge of Google software
- Intermediate knowledge of Apple software
- Effective multitasking in fast-paced startup environments
Timeline
Independent Contractor
Casa Consulting
08.2024 - Current
VP of Brands
Goat Gardens
08.2024 - 12.2024
Regional Sales Manager
Cannabiotix / Highatus
06.2022 - 08.2024
Key Account Sales Manager
Pure Beauty
11.2021 - 06.2022
Key Account Sales Manager
Petalfast
09.2020 - 10.2021
Sales Manager
Kiva Sales & Service
12.2018 - 07.2020
BA - Psychology
San Francisco State University
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