Overview
Work History
Education
Skills
Timeline
Generic

Christian Asa

Long Beach,CA

Overview

6
6
years of professional experience

Work History

Independent Contractor

Casa Consulting
08.2024 - Current
  • 1099 Bulk Sales / Contract Manufacturing
  • Consulted with customers to assess needs and propose optimal solutions.
  • Delivered outstanding service to customers to maintain and extend relationships for future business opportunities.
  • Researched competitor activity and used findings to develop sales growth strategies.
  • Worked with vendors and suppliers to support timely delivery of products and services.
  • Cultivated positive relationships with vendors to deliver timely and cost-effective supply of services and materials.
  • Developed effective improvement plans in alignment with goals and specifications.
  • Met with customers to discuss and ascertain needs, tailor solutions and close deals.
  • Increased sales with execution of full sales cycle processing from initial lead processing through conversion and closing.
  • Optimized customer experience by delivering superior services and effectively troubleshooting issues.

VP of Brands

Goat Gardens
08.2024 - 12.2024
  • Identified opportunities to improve business process flows and productivity.
  • Increased company growth through collaboration with sales and marketing departments.
  • Collaborated with senior management to develop strategic initiatives and long term goals.
  • Demonstrated proficient leadership skills to motivate employees and build competent teams.
  • Represented organization at industry conferences and events.
  • Developed innovative sales and marketing strategies to facilitate business expansion.
  • Communicated business performance, forecasts and strategies to investors and shareholders.
  • Devised and presented business plans and forecasts to board of directors.
  • Analyzed industry trends and tracked competitor activities to inform decision making.
  • Oversaw divisional marketing, advertising and new product development.
  • Cultivated company-wide culture of innovation and collaboration.
  • Trained and mentored sales representatives in sales techniques and strategies.

Regional Sales Manager

Cannabiotix / Highatus
06.2022 - 08.2024
  • Managed 150+ cannabis retailers (delivery and storefront)
  • Achieved $3.5M in year-to-date sales for 2023
  • Developed brand and retail relationships through personalized sell-through support
  • Formulated and executed personal sales strategies, exceeding sales quotas
  • Led trade marketing initiatives, onboarded and trained field marketing team
  • Collaborated with AR team for sales data processing and account balance reconciliation
  • Oversaw sales in key accounts and greater NorCal area
  • Strengthened brand and retail relationships with tailored sell-through strategies
  • Achieved consistent business growth and surpassed sales quotas
  • Identified growth opportunities, collaborated with distribution reps, and established lasting partnerships
  • Managed high-volume invoices for promotions and events
  • Strategically aligned with suppliers, logistics, and distribution sales to ensure a successful delivery

Key Account Sales Manager

Pure Beauty
11.2021 - 06.2022
  • Managed 100+ accounts for 15+ partner brands in East and North Bay
  • Successfully achieved revenue goals and drove substantial growth
  • Awarded Q2 2021 sales competition for highest Space Coyote sales across CA
  • Coordinated invoices, promotions, events, and new brand placements
  • Collaborated with suppliers, logistics, and Trade Marketing teams for high priority targets

Key Account Sales Manager

Petalfast
09.2020 - 10.2021
  • Generated pipeline, prepared sales reports, and achieved individual goals
  • Supported 60+ accounts for 15+ partner brands in East Bay and Central Valley
  • Maintained quarterly average revenue of $2.5 million
  • Managed Accounts Receivable, including payment coordination and fund handling
  • Facilitated communication between cannabis brands, fostering new relationships
  • Orchestrated in-store demos and managed part time brand ambassador team
  • Conducted cannabis education sessions for internal team, budtenders, and the public

Sales Manager

Kiva Sales & Service
12.2018 - 07.2020
  • Cultivated relationships with key accounts in territory and provided support to drive customer satisfaction.
  • Researched competitor activity and used findings to develop sales growth strategies.
  • Attended trade shows and industry events to promote company products and services.
  • Analyzed sales data to identify areas for territory improvement and implemented strategies to maximize sales growth.
  • Achieved sales goals and service targets by cultivating and securing new customer relationships.
  • Established successful account relationships by building rapport and maintaining consistent communication.
  • Worked with sales team to collaboratively reach targets, consistently meeting or exceeding personal quotas.
  • Increased sales with execution of full sales cycle processing from initial lead processing through conversion and closing.
  • Performed effectively in self-directed work environment, managing day-to-day operations and decisions.
  • Built relationships with customers and community to promote long term business growth.

Education

BA - Psychology

San Francisco State University
San Francisco, California
05.2020

Skills

  • Account/Sales Management
  • Trade Marketing
  • Strong internal and client-facing communication skills
  • Public Speaking
  • Trade-Show
  • Cannabis Education
  • Brand Consultation
  • Proficient in Salesforce
  • Proficient in ERP/CRM Systems
  • Intermediate knowledge of Microsoft Office Suite
  • Intermediate knowledge of Adobe Creative Suite
  • Intermediate knowledge of Google software
  • Intermediate knowledge of Apple software
  • Effective multitasking in fast-paced startup environments

Timeline

Independent Contractor

Casa Consulting
08.2024 - Current

VP of Brands

Goat Gardens
08.2024 - 12.2024

Regional Sales Manager

Cannabiotix / Highatus
06.2022 - 08.2024

Key Account Sales Manager

Pure Beauty
11.2021 - 06.2022

Key Account Sales Manager

Petalfast
09.2020 - 10.2021

Sales Manager

Kiva Sales & Service
12.2018 - 07.2020

BA - Psychology

San Francisco State University

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Christian Asa