Christa Limas
Hermosa Beach
Summary
Dynamic and results-driven sales professional with over 15 years of experience in consultative end-to-end selling specializing in HR services and technology solutions. Expert in managing relationships externally with clients and partners, and internally across departments and teams to close business. Skilled in building ecosystem networks, and leveraging strong center of influence within broker communities & employee care management space. Proven track record in generating new business opportunities, driving revenue growth, and exceeding sales goals through broker partnerships. Widely regarded for ability to build and maintain lucrative broker partnerships.
Overview
15
15
years of professional experience
Work History
Broker Relationship Manager
TriNet
05.2025 - Current
- Responsible for generating new partnerships and overseeing current broker partnerships with national and local agencies to generate business.
- Oversee four sales teams consisting of over 40 Consultants and Sales Directors, and their broker relationships within the Los Angeles & Orange County area.
- Assist with training sales teams on how to partner with brokers in order to generate business.
- Selling TriNet Partnership benefits to top producers and leadership teams at insurance agencies.
- Partner with carriers
Advisory Board Member
Happiest Baby
09.2024 - Current
- Mentor sales, marketing, and partnership teams on sales strategy and go to market strategy for employee benefit launch.
- Helped develop go to market broker strategy for Snoo employee benefits product.
- Help drive company revenue with broker ecosystem introductions, ecosystem training and education.
Senior Enterprise Account Executive
SPARROW
01.2022 - 04.2025
- Utilized consultative selling methodologies including financial & ROI analysis, technology demos, and proposal generation.
- Manage complex legal & security reviews and onboarding & implementation processes for mid market and enterprise clients (legal teams, procurement, internal teams, and referring broker).
- Maintain and develop strong client and broker relationships to generate new business.
- Helped build company broker strategy and expand broker ecosystem, trained sales team how to drive business through broker relationships, developed company lunch & learn playbook.
- 2022 Presidents Club
- 2023 Presidents Club, Top AE, highest conversion rate (50% from stage 2), largest deal sold, lighthouse logo award
- 2024 Presidents Club, Top AE, highest conversion rate (60% from stage 2)
Enterprise Account Executive
EPAY SYSTEMS
01.2021 - 12.2021
- Managed long and complex sales cycles with high value enterprise clients.
- Built out broker playbook and delivered broker training to sales team.
- Collaborated cross-functionally with multiple teams in order manage complex and lengthy sales cycles, technology demo, and RFP process.
Senior Regional Sales Consultant
TRINET
02.2014 - 12.2020
- Organized events to expand partner networks and increase pipeline in venture, technology, and insurance industries.
- Built and nurtured large broker network to generate and close new PEO business.
- Presidents Club Winner 2015, 2016
Territory Sales Representative
BRAINTREE LABORATORIES
04.2011 - 11.2013
- Managed Southern California territory, leveraging strong networks among gastroenterologists and surgeons across various medical facilities, resulting in market share growth from 1.1% to 22.37% during tenure
Account Executive
AUTOMATIC DATA PROCESSING (ADP)
08.2010 - 04.2011
- Averaged 103% to monthly quota, exceeded quota by 210% in Oct 2010, 115% in Nov 2010
Education
Bachelor of Science- BS - Psychology
UNIVERSITY OF SAN DIEGO
06.2009
Timeline
Broker Relationship Manager
TriNet
05.2025 - Current
Advisory Board Member
Happiest Baby
09.2024 - Current
Senior Enterprise Account Executive
SPARROW
01.2022 - 04.2025
Enterprise Account Executive
EPAY SYSTEMS
01.2021 - 12.2021
Senior Regional Sales Consultant
TRINET
02.2014 - 12.2020
Territory Sales Representative
BRAINTREE LABORATORIES
04.2011 - 11.2013
Account Executive
AUTOMATIC DATA PROCESSING (ADP)
08.2010 - 04.2011
Bachelor of Science- BS - Psychology
UNIVERSITY OF SAN DIEGO
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