Summary
Overview
Work History
Education
Summary Of Professional Qualifications
Volunteer Experience
References
Timeline
Generic

Christa Castillo

Victoria,Canada

Summary

Highly intuitive, compassionate leader with a proven track record in sales and management. Mentorship and coaching are pivotal in my success and play a primary role in my day to day.

Overview

18
18
years of professional experience

Work History

Director of Community Relations

Trillium Communities
04.2022 - Current
  • Developed and executed the regional sales strategy for all twelve of the Trillium properties which resulted in a 10% increase in overall occupancy within the first year of taking on my role
  • Influenced and motivated local Executive Directors to succeed individually, ultimately bringing overall home occupancy to 90-100%
  • Managed the creation of marketing assets and outreach campaigns - internal and external - to support the new positioning of Trillium in the marketplace, while consistently articulating Trillium’s unique brand
  • Instrumental in developing a customer satisfaction survey tracking the results of “The Tour Experience”; moving through the initial call, the commitment process, to move in
  • Implemented social campaigns that highlight the many facets of Trillium to further promote the residencies, the staff and the many aspects that contribute to the overall success of the homes
  • Coordinated with COO and owners on a regular basis to set goals and budgets while identifying new business opportunities for all homes.

Community Relations Director

Amica on The Gorge
12.2016 - 04.2022
  • Effectively mentored leadership team members to prepare for Pre-Open and overcome obstacles to maintain a high image of the Amica brand
  • Utilized and leveraged the existing Pre-Open database on a daily basis to attain a strong waitlist for each unique neighborhood resulting in highest lease up occupancy after 90 days nationally
  • Coached fellow CRDs through the sales cycle, identified business opportunities and established the importance of building strong relationships for Pre-Open residences
  • Formulated a new marketing plan that was targeted specifically for the Pre-Open of Amica on The Gorge
  • Awarded the Most Improved Occupancy Nationally in 2019.

Community Relations Director

Amica at Beechwood Village
12.2014 - 01.2016
  • Successfully collaborated with other departments to perform marketing events that increased customer engagement
  • Consistently nurtured existing leads in the database while advancing leads through the sales cycle
  • Identified and established new business relationships internally and externally to drive occupancy and referrals.

Director of Sales

Sunrise Senior Living of Victoria
03.2006 - 12.2014
  • Proficient with the sales process resulting in achieving or exceeding budgeted quarterly and annual occupancy budgets
  • Identified and maintained internal / external relationships to provide excellent customer service, provide resolutions while meeting customer satisfaction
  • Conceptualized and implemented marketing plans and competitor analysis reports quarterly to study the market.

Education

Digital Marketing Course -

Brainstation

Bachelor of Commerce Degree - General Business / Marketing -

University of Victoria
06.2001

Summary Of Professional Qualifications

  • Instrumental in building exceptional sales results in both a stable residence and a dynamic Pre-Open residence
  • Strong peer leadership skills coupled with the ability to positively influence fellow team members across multiple departments and homes
  • Ability to establish strong, productive rapports with team members, residents, and families by utilizing proactive listening skills to become a trusted consultant and resource
  • Strong knowledge and understanding of Salesforce software, Yardi and various CRM programs

Volunteer Experience

Alzheimer’s Society of BC, Planning Committee Member / Chairperson, 2019, 2024, Coordinated the Breakfast To Remember annual event

References

Christine Scott, Director of Product Development for Canadian Division - Black Press Media

Timeline

Director of Community Relations

Trillium Communities
04.2022 - Current

Community Relations Director

Amica on The Gorge
12.2016 - 04.2022

Community Relations Director

Amica at Beechwood Village
12.2014 - 01.2016

Director of Sales

Sunrise Senior Living of Victoria
03.2006 - 12.2014

Digital Marketing Course -

Brainstation

Bachelor of Commerce Degree - General Business / Marketing -

University of Victoria

Similar Profiles

CREATE PROFILE
Christa Castillo