Summary
Overview
Work History
Education
Skills
Hobbies and Interests
Additional Information - Organizations
References
Timeline
Generic

Chris Walker

Vancouver,Canada

Summary

Territory Manager with over 20 years of experience in driving sales and optimizing product visibility across multiple regions. Expert in account and territory management, data analysis, and strategic marketing initiatives. Demonstrated success in surpassing sales targets, developing creative promotional strategies, and fostering strong relationships with key stakeholders. Goal-oriented Territory Sales Manager with great pride in exceeding goals and achieving sales quotas. Dedicated to maintaining high level of personal product knowledge and skillfully influencing consumer buying habits. Exercise sound judgment and establish goals to meet aggressive targets.

Overview

24
24
years of professional experience

Work History

Territory Sales Manager

Foothills Creamery
Vancouver , BC
11.2024 - Current
  • Maintained a detailed database of customers including contact information, order history, preferences.
  • Monitored competitors' activities, pricing, and promotions in the region.
  • Collaborated with marketing teams to develop campaigns that will drive more sales in the territory.
  • Participated in trade shows, conferences, seminars, and other events to promote products or services.
  • Developed and implemented sales strategies to increase market share in assigned territory.
  • Engaged in cold calling activities to generate leads for potential new customers.
  • Prepared weekly and monthly reports on sales performance against targets.
  • Created and managed relationships with key customers in the region. ( Safeway,Save on Foods, Stongs,)

Provincial Sales Manager

Founders Original
Vancouver, British Columbia
07.2023 - 11.2024
  • Monitored competitor activities in the region to ensure competitive advantage.
  • Prepared detailed reports analyzing regional market conditions and progress toward goals.
  • Negotiated contracts with new clients while maintaining existing business relationships.
  • Developed targeted marketing campaigns designed to reach specific audiences in the territory.
  • Established relationships with key customers, vendors, and distributors in the area.
  • Provided excellent customer service and customer retention.

TERRITORY MANAGER (12 MONTH CONTRACT)

Campari Group
Vancouver
04.2021 - 06.2022
  • I have grown Campari On Premise business with a focus on Aperol, over 78%.
  • Developed On Premise programs for Skyy, Forty Creek, Aperol and Espolon.
  • Assisted in the execution of the relaunch of Skyy Vodka in on premise and retail chains.
  • Maintained and Executed all retail and on-premise KPIʼs and developed sales campaigns for in-store promotion.
  • Reported to the executive team on budgets, distribution and account management.
  • Manage sales territories including Okanagan, Sea to Sky, Victoria, and Vancouver, driving product visibility.
  • Achieved significant market penetration for pre-mixed RTD cocktails.
  • Utilize strong negotiation skills to secure prime shelf space and promotional opportunities.
  • Analyze sales data to identify growth opportunities and optimize sales strategies.
  • Collaborate with distributors and retailers to ensure consistent product availability and customer satisfaction.
  • Lead RTD cocktail sales across key BC regions. Develop strategic partnerships, drive market penetration, and consistently exceed revenue targets.

VANCOUVER/SEA TO SKY TERRITORY MANAGER

Bomber Brewing
Vancouver, Canada
10.2018 - 03.2021
  • Territory Growth of 31% in 12 months - 150 K in New Revenue brought in - 50 New Accounts added in 12 Months.
  • Servicing the Sea To Sky corridor, duties included merchandising to ensure product is in optimum retail space in Government Liquor Stores and Private LRS.
  • On Premise Draft Sales in Vancouver, West Vancouver, North Vancouver and Sea to Sky.
  • Attend Trade Shows and Beer Festivals to Maintain Market Visibility and Share.
  • Reporting to Sales Manager trends in industry and reports on terms.

NATIONAL SALES MANAGER

Soft Tub Canada
Vancouver, Canada
04.2013 - 10.2018
  • Led national sales team, trained staff and dealers on product knowledge, secured $250K Dairyland account.
  • Managed booking for shopping mall outlets and home shows, enhancing brand visibility and sales.
  • Implemented comprehensive training programs, improving team performance and product understanding.
  • Led national sales team, driving product training and securing key accounts, including a major $250K deal with Dairyland, while managing trade show logistics.
  • Revolutionized sales strategy by implementing targeted mall and home show exhibitions, significantly expanding brand visibility and customer reach.
  • Fostered strong relationships with dealers and staff, cultivating a cohesive team environment that boosted product knowledge and sales performance.

Sales and Leasing Executive

Auto One Leasing
Vancouver , BC
01.2002 - 04.2013
  • Prepared paperwork related to sales transactions such as contracts, loan applications and registration forms.
  • Generated daily reports on sales activities including number of leads, prospects contacted and vehicles sold.
  • Conducted market research on competitors' products, services and prices.
  • Assisted customers in arranging trade-in appraisals for their existing vehicles.
  • Conducted follow-up calls after purchase to ensure satisfaction with the vehicle purchased.
  • Maintained a current knowledge of all products, services, pricing plans and new product launches.
  • Provided excellent customer service by maintaining a friendly attitude at all times.
  • Performed administrative tasks such as filing documents, entering data into the system and scheduling appointments.

Education

LEVEL 1 -

Cicerone
Pacific Institute Of Culinary Arts
08.2025

LEVEL 1 -

Prud'homme Beer Certification
Vancouver, Canada
08.2025

SERIOUS BEER LEVEL 1 -

Pacific Institute of Culinary Arts
Vancouver, Canada
12.2017

Graduate Certificate - Hospitality Administration and Management

King George College
Vancouver, Canada
01.1994

GENERAL STUDIES -

South Delta Secondary
Tsawwassen
08.1990

Skills

  • Sales
  • Territory Management
  • Account Management
  • Merchandising
  • Product Knowledge
  • Relationship Building
  • Reporting
  • Presentations
  • Program Development
  • Project management
  • Sales strategy development
  • Market analysis
  • Data-driven decision making
  • Promotional campaign execution
  • Team collaboration
  • Effective communication
  • Event coordination
  • Deal closing
  • Account servicing
  • Market and competitive analysis

Hobbies and Interests

  • Travel
  • Hockey
  • Reading
  • Podcasts
  • Art
  • Wine
  • Culinary Trade shows

Additional Information - Organizations

Salvation Army, Volunteer at Food Bank, Vancouver, BC

References

References available upon request.

Timeline

Territory Sales Manager

Foothills Creamery
11.2024 - Current

Provincial Sales Manager

Founders Original
07.2023 - 11.2024

TERRITORY MANAGER (12 MONTH CONTRACT)

Campari Group
04.2021 - 06.2022

VANCOUVER/SEA TO SKY TERRITORY MANAGER

Bomber Brewing
10.2018 - 03.2021

NATIONAL SALES MANAGER

Soft Tub Canada
04.2013 - 10.2018

Sales and Leasing Executive

Auto One Leasing
01.2002 - 04.2013

LEVEL 1 -

Cicerone

LEVEL 1 -

Prud'homme Beer Certification

SERIOUS BEER LEVEL 1 -

Pacific Institute of Culinary Arts

Graduate Certificate - Hospitality Administration and Management

King George College

GENERAL STUDIES -

South Delta Secondary

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