CHRISTOPHER SHENNETTE

• Owned product vision and roadmap for BoardDocs (6,000+ customers) and BoardEffect (7,800+ customers) , two industry-leading enterprise SaaS governance platforms serving public sector, nonprofit, and healthcare organizations.
• Launched AI-powered capabilities including:

- Board Book Summary – Condensed 100+ page board books into concise, executive-ready insights, cutting prep time for directors and executives.

-Smart Prep – Surfaced contextual materials to improve pre-meeting readiness and productivity.

• Preserved Gross Dollar Retention (95%) by modernizing UX, streamlining onboarding, and prioritizing customer-driven features — ensuring long-term platform stickiness.
• Partnered with marketing and sales on go-to-market (GTM) positioning , strengthening competitive differentiation and supporting both net new customer acquisition and expansion opportunities.
• Engaged with customers, advisory boards and key stakeholders to validate roadmap direction and ensure alignment with governance best practices.
• Led cross-functional squads (engineering, design, customer success) to deliver secure, scalable, enterprise-ready features on time and within scope.

• Owned product lifecycle for MyAdvisor , RBC's enterprise financial planning and investment platform serving 10M+ Canadians .
• Scaled active usage to 2.9M clients through optimized onboarding, re-engagement strategies, and lean/agile delivery.
• Introduced investment proposal and automated contribution features , boosting onboarded client AUA growth to 15.7% vs. 6.4% baseline .
• Enabled 1.2M+ advisor-client appointments during the pandemic by delivering real-time booking, notifications, and integrated video conferencing.
• Defined KPIs for adoption and engagement , leveraging A/B testing and analytics to prioritize roadmap investments.
• Influenced GTM alignment with advisors and branch leaders, improving integration of MyAdvisor into RBC's client service model.
• Presented roadmap and outcomes to executive stakeholders , balancing advisor productivity goals with digital-first transformation.

• Directed roadmap and delivery for RBC's Enterprise Wealth Planning platform (myGPS) , serving 450,000+ clients and 5,500+ investment advisors .
• Delivered 25+ major releases , ensuring alignment with compliance, operations, and customer needs.
• Served as SME for financial projection tools , enabling adoption across retail banking channels used by millions of clients.
• Expanded platform access across 4 RBC business units , driving enterprise-wide efficiencies.
• Partnered with vendors and internal architects on new technology POCs and system integrations, enhancing scalability and advisor workflows.
• Championed data-driven prioritization , using advisor feedback and engagement data to influence product decisions.
• Communicated product strategy to senior leaders , supporting RBC's wealth management transformation agenda.

• Supported rollout of the global client onboarding initiative , capturing requirements and evaluating vendor solutions.
• Partnered with stakeholders across business and IT to align workflows with operational and compliance needs.
• Developed test cases and UAT cycles , ensuring successful implementation and advisor adoption.
• Influenced system roadmap discussions by surfacing workflow insights and future enhancement opportunities.

Quality Assurance Analyst, RBC Dominion Securities (2012–2014)

• Designed and executed UI/database test cases, supported PH&N client migration, and collaborated with business/technical teams to improve system quality.

Contractor, RBC Direct Investing (2011) –

• Supported account servicing, transfers, and intermediary compliance within RBC's Wealth Management group.