
Marketing Analytics graduate student with hands-on experience in survey design, SPSS statistical analysis (regression, ANOVA, segmentation), and consumer insights reporting. Skilled in translating quantitative data into actionable findings and supporting structured research processes with strong attention to detail. Experienced presenting insights to diverse stakeholders and managing high-volume operational workflows.
Demonstrated proficiency in search advertising strategy, keyword planning, bidding, and performance measurement.
Developed and executed data-driven marketing strategies in a competitive simulation, making budget, pricing, and positioning decisions to improve market performance.