Chris Porter
Product Marketing Executive
Ancaster,ON
Summary
My passion is working with talented and driven people to solve challenges in complex landscapes, achieving business goals that most people define impossible. As a leader, I’m highly invested in the people I work with, constantly creating opportunities to learn and grow.
Overview
13
13
years of professional experience
5
5
years of post-secondary education
Work History
Director, Solution Marketing
Prophix Software Inc.
Toronto, Ontario
06.2021 - Current
- Leading a team of Solution Marketers, I am responsible for Go-to-Market Strategy, Solution Positioning, Pricing and Packaging, Analyst Relations and Enablement.
- Implemented Vertical Go-to-Market playbook in 2018 resulting in 25% of all new logo revenue coming from new markets not previously penetrated by Prophix and higher win rates from vertical focused segments.
- Contributed to launch of Account Based Marketing (ABM) program by developing Ideal Customer Profile process and definitions. Results include increased conversion to Stage 1 Pipe by 23%, increased sales velocity by 13% and increase of Net ARR to 103%.
- Executive sponsor of Highspot sales enablement platform and contributor to sales enablement program, sales plays, email and script writing.
- Developed product management and product marketing alignment using Win Loss program to guide product roadmap and realign focus of development to better support go to market teams.
Solution Marketing Manager
Prophix Software Inc.
Toronto, Ontario
01.2018 - 07.2021
- Responsible for Go-To-Market strategy, Messaging, Personas and ICP for Construction and Higher Education vertical segments
- Key contributor to Demand Generation programs, Sales Enablement and Product Strategy.
- Starting in 2019, created the fastest growth area in the company with an industry focused sales strategy in Construction. Contributing over 25% in new logo direct sales revenue with $1.5M ARR in Year 1 (25 new logos), Year 2 $2.2M (45+ new new logos)
- Established the company's most successful ERP partnership with Viewpoint Construction Software.
- In 2020, created first ever out of the box solution offering resulting increased sales velocity and reduced time to value during implementation.
- Achieved President's Club both full year's in the role, 2019 and 2018
Senior Partner Account Manager
Prophix Software Inc.
Toronto, ON
01.2015 - 12.2017
- Ran sales cycles from leads provided by partners. Conduced discovery, demos, pricing and contract negotiation.
- Recruitment and Development of Strategic Partnerships that will gain rapid marketing share and provide entrance into new industry/technology segments
- Sales results by year: 144% of Quota in 2017, 119% of Quota in 2016, 133% of Quota in 2015
Senior Implementation Consultant
Prophix Software Inc.
Toronto, ON
06.2012 - 12.2014
- Implemented Prophix Software for clients to automate their financial reporting, allocations, personnel planning, CAPEX and OPEX Planning, Eliminations, Sales/Operations Modelling and Cash Flow projections
- Accomplishments include: 110% of Billings Target, 2014 - 125% of Billings Target, 2013 - 110% of Billings Target, 2012
Financial Analyst
BlackBerry
Waterloo, ON
05.2009 - 06.2012
- Worked closely with product managers, VPs and executives on product development and cost management of all Curve Products. This has resulted in better tiering and market segmentation.
- Worked with SPSS and Cognos TM1 to produce analytics based sales and cost forecasts
- Daily and Monthly bridge analysis on COGs and S&OP reporting along with revenue forecasting. This has allowed teams to become more accurate in their planning and forecasting.
Education
BBA - Business With Concentration in Intl Business
Brock University
St. Catharines, ON 09.2006 - 12.2010
ABM Certification -
DemandBase
11.2022 - 11.2022
PMC Level 1 -
Pragmatic Institute
10.2021 - 10.2022
PMP -
Project Management Institute
10.2012 - 10.2012
Skills
Go-to-Market Strategy
Market Segmentation and ICP
Product Launches
Product Positioning
Sales Enablement
Reporting, Measurement and Analytics
Timeline
ABM Certification -
DemandBase
11.2022 - 11.2022
PMC Level 1 -
Pragmatic Institute
10.2021 - 10.2022
Director, Solution Marketing
Prophix Software Inc.
06.2021 - Current
Solution Marketing Manager
Prophix Software Inc.
01.2018 - 07.2021
Senior Partner Account Manager
Prophix Software Inc.
01.2015 - 12.2017
PMP -
Project Management Institute
10.2012 - 10.2012
Senior Implementation Consultant
Prophix Software Inc.
06.2012 - 12.2014
Financial Analyst
BlackBerry
05.2009 - 06.2012
BBA - Business With Concentration in Intl Business
Brock University
09.2006 - 12.2010