Chris McDonald
Parry Sound
Summary
Highly creative Marketing Manager with expertise in transforming marketing and advertising strategies into desired results. Leads teams in developing profitable campaigns. Marketing metrics knowledge and collaborative skills supports achievement of targeted outcomes.
Implements strategic and tactical marketing campaigns to drive engagement and sales. Bringing solid history of success in boosting program operations efficiency, conversion rates and performance. Well-versed in both online and traditional marketing approaches.
Overview
25
25
years of professional experience
Work History
Council Member
Corporation of the Town of Parry Sound
11.2022 - Current
- Served as a positive role model to staff, constituents, and fellow council members by demonstrating integrity, professionalism, and commitment to public service.
- Collaborated with fellow council members to pass key legislation benefiting local communities.
- Improved community relations by engaging with constituents and addressing their concerns effectively.
- Addressed constituent inquiries promptly, providing accurate information and assistance when needed.
- Assessed existing policies regularly to identify areas for improvement or potential issues requiring attention from the council.
- Worked closely with city staff to ensure efficient delivery of public services while maintaining high levels of customer satisfaction among residents.
- Advocated for economic development initiatives, resulting in job growth and increased investment within the community.
- Engaged with constituents to understand their needs, leading to more responsive and effective governance.
Executive Director
Parry Sound Area Chamber of Commerce
10.2022 - Current
- Worked closely with organizational leadership and board of directors to guide operational strategy.
- Oversaw financial management, ensuring fiscal responsibility and long-term sustainability for the organization.
- Guided staff through periods of organizational change, maintaining morale and engagement during transitions.
- Forge strong relationships with board members, providing regular updates on organizational progress and soliciting their expertise when needed.
- Built relationships with donors, government officials and other organizations to secure funding and support for organization.
- Negotiated contracts with vendors, securing favorable terms while adhering to budgetary constraints.
- Represented organization to local public by giving presentations and speeches and participating in community events.
- Exercised appropriate cost control to meet budget restrictions and maximize profitability.
- Collaborated with external organizations including non-profits, businesses and government agencies to create mutually beneficial partnerships.
- Developed strategic partnerships with key stakeholders to expand the organization''s reach and influence.
- Drove strategic improvements to enhance operational and organizational efficiencies.
- Led successful fundraising campaigns, securing critical resources for program development and expansion.
Advertising Specialist
Lakeview Cottages
02.2010 - Current
- Communicated campaign success and status reports to management by outlining progress and analyzing known performance indicators.
- Coordinated printed material requirements for operational departments, promotions, special events and private parties.
- Produced original, creative content for promotional advertisements and marketing materials.
- Customized brand message to reach and capture target audience interest and drive engagement.
- Composed original written material for various types of publications and submitted for approval by supervisor, editor or publisher.
- Chose cover photography or artwork, selected fonts and arranged designs to attract target readership.
- Wrote advertising material for use by publication, broadcast or internet media to promote sale of goods and services.
Owner/Operator
Georgian Lanes Entertainment Inc.
05.1999 - 08.2022
- Managed day-to-day business operations.
- Responsible for hiring, training and overseeing all staff and contract workers.
- Spoke professionally with customers regarding complaints, gathering all necessary information to make educated decisions and address issues.
- Developed and nurtured lasting customer relationships by projecting professional corporate image and responding quickly to logistical and scheduling issues.
- Assessed income and expenses and adapted plans to improve profit levels.
- Created ads and utilized social media platforms to draw attention and traffic to business.
- Organized and ran many successful community fundraisers, events, and activities.
- Ran office and accounting for business which included accounts payable, accounts receivable, payroll, tax remittances etc.
Manager
King Brew & McWine
05.1999 - 08.2022
- Accomplished multiple tasks within established timeframes.
- Processed orders, payment and issued receipts.
- Worked as brewmaster to help create quality craft wine and beer for customers.
- Worked with strict timelines to ensure quality product and high customer satisfaction rate.
Education
Graphic Design
Georgian College of Applied Arts And Technology
Barrie, ON09.1997
Geology
Sir Sanford Fleming College
Lindsay, ON09.1996
OSSD -
Parry Sound High School
Parry Sound, ON09.1989
Skills
- Work Planning and Prioritizing
- Advertising Trends Review
- Critical Thinking
- Promotional Materials Development
- Promotional Marketing and Advertising
- Article Writing
- Social Media Campaign
- Originality and Creativity
- Brand Messaging
- Email Communication
- Name Inventions
- Strategic Planning
- Budgeting and financial management
- Board relations
- Relationship Building
Timeline
Council Member
Corporation of the Town of Parry Sound
11.2022 - Current
Executive Director
Parry Sound Area Chamber of Commerce
10.2022 - Current
Advertising Specialist
Lakeview Cottages
02.2010 - Current
Owner/Operator
Georgian Lanes Entertainment Inc.
05.1999 - 08.2022
Manager
King Brew & McWine
05.1999 - 08.2022
Graphic Design
Georgian College of Applied Arts And Technology
Geology
Sir Sanford Fleming College
OSSD -
Parry Sound High School
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