Chris MacLean
Dawson Creek,BC
Summary
To leverage my extensive sales management experience and strategic leadership skills to drive revenue growth and exceed targets in a dynamic and challenging work environment. Goal-oriented manager with distinguished experience in consumer goods industries and proven leadership abilities. Expert in increasing productivity and customer satisfaction while driving revenue and sales. Committed to streamlining procedures while optimizing efficiencies.
Overview
24
24
years of professional experience
1
1
Certification
Work History
Pre-owned Sales Manager
BANISTER GM
09.2021 - Current
- Implemented a streamlined inventory management resulting in a reduction in turnover time
- Achieved a 12% increase in sales by implementing targeted customer outreach strategies and enhancing the overall customer experience.
- Coached and promoted high-achieving sales and account management employees to fill leadership positions with qualified staff and boost company growth.
- Built relationships with customers and community to establish long-term business growth.
- Hired, trained and monitored performance of salespeople to establish sales quotas and manage sales goals.
- Compiled and analyzed data to determine approaches to improve sales and performance.
- Established a positive work environment within the sales team that fostered collaboration and healthy competition, contributing to overall success.
- Boosted marketing, reviewed pricing strategies and expanded distribution channels to increase sales revenue.
- Worked closely with other department managers to streamline processes between departments, enhancing overall dealership efficiency.
Franchisee/General manager
BOSTON PIZZA
12.2009 - 05.2021
- Successfully managed day-to-day operations of the BP, overseeing all aspects of restaurant management, marketing & operations to ensure smooth and efficient functioning
- Demonstrated strong financial acumen by effectively managing budgets, controlling costs, and implementing strategies to maximize profitability while maintaining quality standards
- Led recruitment efforts, hired, and trained a high-performing team, fostering a positive work environment and ensuring staff members were equipped with the necessary skills for exceptional service
- Prioritized and maintained a customer-centric approach, consistently delivering exceptional dining experiences and resolving customer concerns promptly to ensure customer satisfaction and loyalty
- Implemented effective inventory management practices, optimizing stock levels, minimizing waste, and ensuring the availability of ingredients to meet customer demand
- Developed and executed local marketing initiatives, promotions, and partnerships to drive foot traffic, increase sales, and enhance the restaurant's brand presence in the community
- Ensured compliance with health and safety regulations, licensing requirements, and Boston Pizza brand standards, maintaining a commitment to high-quality food and service
- Utilized key performance indicators and financial reports to analyze restaurant performance, identify areas for improvement, and implement strategic changes to drive business growth
- Actively engaged with the local community through sponsorships, events, and partnerships, reinforcing Boston Pizza's presence and building positive relationships
- Adapted to industry trends and innovations, implementing new technologies and processes to enhance efficiency, customer experience, and overall competitiveness in the market.
- Increased franchise revenue by implementing effective marketing strategies and promoting customer loyalty programs.
- Managed day-to-day operations, overseeing staff scheduling, inventory management, and financial reporting.
- Monitored industry trends to identify potential opportunities for growth or improvement within the franchise operation.
- Improved overall customer experience by consistently delivering exceptional service and promptly addressing any issues or concerns.
Franchise Owner
Jiffy Lube
07.2018 - 03.2022
- Conducted regular performance evaluations for staff members to identify areas of improvement and implement necessary changes promptly.
- Oversaw payroll, business planning and marketing for franchise operations.
- Interacted well with customers to build connections and nurture relationships.
- Conducted audit inspections and independent checks to verify parts and materials.
- Developed comprehensive, well-organized financial records to maintain accuracy and facilitate efficient business management.
- Implemented business strategies, increasing revenue, and effectively targeting new markets.
FIELD MARKETING MANAGER
MOLSON COORS
01.2007 - 09.2009
- Developed and executed comprehensive field marketing strategies aligned with Molson Coors Brewing Company's brand objectives to drive awareness and engagement in the Alberta market
- Oversaw the planning, coordination, and execution of impactful events, including product launches, promotional activities, and sponsorships, resulting in increased brand visibility and consumer interaction
- Conducted training programs for brand ambassadors and promotional staff, ensuring a consistent and compelling brand message delivery at events and activations
- Conducted market research to identify consumer trends, preferences, and competitor activities, providing valuable insights to inform marketing strategies and enhance the company's competitive position
- Managed field marketing budgets effectively, optimizing resources to achieve maximum impact and ROI in promotional activities
- Collaborated with sales, product development, and other cross-functional teams to align marketing initiatives with overall business goals and objectives
- Established and maintained strong relationships with key stakeholders, including distributors, retailers, and local partners, fostering collaboration and maximizing brand presence
- Utilized data analytics to measure the success of field marketing campaigns, providing regular reports and insights to management to inform future marketing decisions
- Ensured all marketing activities adhered to legal and regulatory standards, maintaining brand integrity and reputation
- Implemented community engagement initiatives, leveraging partnerships and sponsorships to enhance Molson Coors' corporate social responsibility and community presence.
- Established strong relationships with key industry influencers to expand brand reach.
- Mentored junior team members, fostering professional development and growth within the department.
- Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
- Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
- Generated leads and created brand awareness in new markets for Coors Light, Molson Canadian & Pilsner
TERRITORY ACCOUNT MANAGER
MOLSON COORS
01.2000 - 10.2007
- Gained distribution
- Performed effectively in self-directed work environment, managing day-to-day operations and decisions.
- Set and achieved company defined sales goals.
- Attended trade shows and industry events to promote company products and services.
- Negotiated prices, terms of sales and service agreements.
- Established successful account relationships by building rapport and maintaining consistent communication.
- Drove retailer engagement, improved retailer satisfaction and earned retailer advocacy through communication and relationship management.
- Worked with vendors and suppliers to support timely delivery of products and services.
- Generated advertising brochure for vendor use.
Education
Business Administration - Strategic Planning, Organizational Leadership, And Effective Team Management
N.A.I.T.
Edmonton06.2007
Skills
- Sales Leadership
- Strategic Planning
- Target Achievement
- Forecasting and Analysis
- Sales Process Optimization
- Adaptability
- Flexibility
- Problem Solving
- Decision Making
- Communication
- Effective Presentation
- Negotiation
- Interpersonal Skills
- Relationship Building
- Customer Portfolio Management
- Analytical problem solver
- Customer Complaint Resolution
- Sales Tracking
- Competitor Analysis
- Customer Service
Training
- Boston pizza franchisee training - 12 week program that covered Operations, Brand Standards, Marketing and Sales, Technology, Quality Control, Compliance and Legal, Ongoing Support
- Hockey canada development 1 - Competitive coaching stream certificate
Languages
English
Native or Bilingual
Certification
- CSP - Certified Sales Professional
- CPSP - Certified Professional Sales Person
Timeline
Pre-owned Sales Manager
BANISTER GM
09.2021 - Current
Franchise Owner
Jiffy Lube
07.2018 - 03.2022
Franchisee/General manager
BOSTON PIZZA
12.2009 - 05.2021
FIELD MARKETING MANAGER
MOLSON COORS
01.2007 - 09.2009
TERRITORY ACCOUNT MANAGER
MOLSON COORS
01.2000 - 10.2007
Business Administration - Strategic Planning, Organizational Leadership, And Effective Team Management
N.A.I.T.