CHRIS KROCK
Edmonton
Summary
Commercial sales leader with over 20 years of experience in driving revenue growth and market expansion across premium beverage alcohol brands. Achieved 125% growth and secured over 100 listings through strategic account management and market analysis.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Dual Territory Manager
Dandurand Group
Edmonton
11.2025 - Current
- Oversaw Buffalo Trace, Sazerac, Kentucky Owl, Cenote, Achaval Ferrer, Tres Agaves, Rooster Rojo and Fireball portfolios to enhance brand visibility.
- Achieved 125% growth, secured 100+ listings, and established 5 chain placements while managing 140 accounts.
- Managed territory sales strategies to enhance product visibility and market reach.
- Developed strong relationships with key clients to drive customer loyalty and satisfaction.
- Conducted market analysis to identify trends and opportunities for business growth.
Account Manager
Bacardi Canada
Edmonton
04.2023 - 08.2025
- Managed 7,500 annual cases and major partnerships with OEG and CHG, achieving double-digit portfolio growth and triple-digit growth for Patrón.
- Managed client relationships to ensure satisfaction and loyalty.
- Led key performance indicators to drive strategic initiatives for the Canadian market.
- Coordinated promotional activities to enhance brand visibility and engagement.
- Provided insights on market trends to inform strategic planning efforts.
On-Premise Territory Manager
Southern Glazer's Wine & Spirits
Edmonton
05.2018 - 03.2023
- Expanded territory volume from 1,200 to 4,700 cases, significantly enhancing market presence.
- Managed territory sales and distribution for wine and spirits products.
- Developed relationships with retailers to maximize product placement.
- Managed supplier portfolios valued at over $1M across 172 accounts.
- Conducted market analysis to identify trends and opportunities.
Education
CSS - Spirits
WSET
01-2019
Sommelier Level 3 - Wine
WSET
01-2016
Journeyman - Culinary Arts
Northern Alberta Institute of Technology
Edmonton06-2006
Skills
- Territory Management
- Sales Strategy
- Business Development
- Beverage Industry Sales
- Key Accounts
- Commercial Planning
- CRM
- Forecasting
- Negotiation
- Leadership
Websites
Target Roles
- Regional Sales Manager
- National Account Manager
- Key Account Manager
- Supplier Representative
- Commercial Sales Leadership
Certification
- WSET 3
- CSS
- Cicerone Level 3
- Red Seal Chef
- ProServe
- First Aid
Professional Highlights
- 125% territory growth at Dandurand Group
- 100+ new listings secured
- 5 chain placements achieved
- 7,500 annual cases managed at Bacardi Canada
- KPI Leader - Bacardi Canada
- 3× Best of the Best - Southern Glazer's
Timeline
Dual Territory Manager
Dandurand Group
11.2025 - Current
Account Manager
Bacardi Canada
04.2023 - 08.2025
On-Premise Territory Manager
Southern Glazer's Wine & Spirits
05.2018 - 03.2023
CSS - Spirits
WSET
Sommelier Level 3 - Wine
WSET
Journeyman - Culinary Arts
Northern Alberta Institute of Technology