Experienced sales leader with a proven track record of driving revenue growth and promoting team collaboration. Proficient in strategic planning, client relationship management, and market analysis. Recognized for adaptability in responding to evolving business needs and consistently achieving desired outcomes. Strong communicator who inspires team performance and aligns sales strategies with organizational goals.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Head of Sales/Personal Trainer
Performance 360
06.2024 - 04.2025
Increased sales revenue by implementing innovative marketing strategies and optimizing team performance.
Negotiated contracts with major clients, securing long-term partnerships that generated significant revenue streams.
Led a high-performing sales team to consistently exceed quotas and achieve top rankings within the company.
Reported daily to management for updates on sales, projections, and overall reporting.
Developed strong client relationships for improved customer satisfaction and repeat business.
Communicated customer feedback and complaints to team members to promote proper resolution.
Monitored daily sales performance and provided feedback to each team member.
Managed over 1500+ cold calls/emails to past members, inquires, trials
Implemented effective CRM tools to track leads, maintain accurate customer data, and optimize the sales process.
Managed key accounts effectively, ensuring ongoing satisfaction while identifying upsell opportunities to drive additional revenue growth.
Managed numerous clients for personal training.
Lead large group classes.
Fitness Instructor
Victorian Order Of Nurses
06.2024 - 02.2025
Helped clients reach fitness objectives by providing encouragement and motivation.
Promoted a positive workout environment by fostering strong relationships with clients, resulting in increased customer satisfaction.
Created an inclusive environment for all participants by modifying exercises to accommodate varying skill levels and physical limitations.
Designed innovative fitness plans to keep clients engaged.
Collaborated with clients to identify potential barriers to achieving fitness goals.
Developed goal-oriented training programs that led clients to achieve significant improvements in strength, endurance, flexibility, and overall functional ability.
Stayed current with CPR and first aid certification to provide emergency response in case of injury.
Enhanced class participation by designing fun and engaging group exercise routines that catered to various fitness levels.
Owner
Refind Wellness Solutions
03.2018 - 07.2024
Managed day-to-day business operations.
Developed and maintained strong relationships with clients, resulting in repeat business and referrals.
Oversaw daily operations, ensuring all tasks were completed accurately and efficiently by team members.
Increased customer satisfaction by implementing efficient business processes and providing exceptional service.
Managed financial aspects of the business, including budgeting, financial reporting, and tax preparation.
Implemented marketing strategies to increase brand awareness and attract new customers.
Achieved financial growth with strategic planning, cost control measures, and targeted marketing efforts.
HEAD THERAPIST
Erin Outlaws-OEHL
08.2022 - Current
Developed and implemented patient care plans
Delivered emergency treatment on-site in urgent or emergency situations
Maintained accurate documentation of patient histories, and injuries (SOAP)
Conducted physical examinations and assessed symptoms
Exhibited excellent interpersonal skills when interacting with both players and colleagues
Performed therapeutic exercises with patients to improve strength, flexibility, coordination, posture and balance
Demonstrated knowledge of anatomy, physiology, kinesiology, biomechanics and pathophysiology related to physical therapy practice
Created detailed patient progress notes outlining treatments and interventions used during each session
Provided education on injury prevention strategies, exercise regimens and lifestyle modifications to optimize outcomes
Concussion Evaluations
Education
Bachelor of Science - Rehabilitation Science
Athabasca University
Calgary, AB
05-2026
DIPLOMA - FITNESS AND HEALTH PROMOTION
Fanshawe College
London, ON
05.2020
DIPLOMA - GENERAL ARTS AND SCIENCE
Fanshawe College
London, ON
04.2019
SECONDARY SCHOOL DIPLOMA -
Ursuline College
Chatham, ONTARIO
06.2017
Skills
First Responder
Time Management Proficiency
Medical Records Management
Treatment Modification
Oral Communication
Therapeutic Techniques
Injury Prevention Techniques
Relationship building
Staff management
Verbal and written communication
Client relationship management
Sales strategy development
Certification
Certified Personal Trainer
Certified Sports Nutritionist
Certified Exercise Therapist
Certificate in Musculoskeletal Anatomy - Harvard University
Certificate in Biochemistry - Harvard University
Specialization in Neuroscience and Neuroimaging - John Hopkins University
Certified First Responder/Basic Life Support
Timeline
Head of Sales/Personal Trainer
Performance 360
06.2024 - 04.2025
Fitness Instructor
Victorian Order Of Nurses
06.2024 - 02.2025
HEAD THERAPIST
Erin Outlaws-OEHL
08.2022 - Current
Owner
Refind Wellness Solutions
03.2018 - 07.2024
SECONDARY SCHOOL DIPLOMA -
Ursuline College
Certified Personal Trainer
Certified Sports Nutritionist
Certified Exercise Therapist
Certificate in Musculoskeletal Anatomy - Harvard University
Certificate in Biochemistry - Harvard University
Specialization in Neuroscience and Neuroimaging - John Hopkins University
Certified First Responder/Basic Life Support
Bachelor of Science - Rehabilitation Science
Athabasca University
DIPLOMA - FITNESS AND HEALTH PROMOTION
Fanshawe College
DIPLOMA - GENERAL ARTS AND SCIENCE
Fanshawe College
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