Chris Daellenbach

• Owner of partner-network strategy and process creation for lead generation, product offering, and overall brand
• One of 12 senior managers chosen to participate in the first-ever corporate
• Leadership Program
• Have grown partner referrals and marketing-sourced leads by >150% YoY while improving ROI metrics
• Core functions include: - Forecast, analyze, measure and report to the Leadership team on marketing impact to pipeline, revenue, and ROI - Educate strategic partner sales and marketing teams on product solutions and priority lead profiles - Conduct regular business reviews with existing partners, and source and onboard new strategic partners - Engage, nurture and convert overall inbound prospects into customers through paid and email campaigns - Manage feedback from operations, product marketing, data and sales teams to optimize campaigns

Co-Founder - Procurate was founded in 2018 with the goal of helping subscription boxes to save time and money on the products that go inside the box by going direct to manufacturer. Procurate has done 8 figures in sales over 3 years and worked with some of the largest subscription boxes in the US + Canadian markets.

Responsibilities included:

• Budgeting - Cash flow and profitability budgeting to ensure the business had funds to continue to grow the business
• Business Development/Sales - Responsible for finding ways and mediums to connect with new clients
• Securing low cost forms of capital - Lines of credit and loans
• Contracts - Purchase invoices with clients, NDA's and more
• Account Management and Customer Service
• Problem Solving / Project Management - Navigated supply chain challenges through the pandemic.

• Directed a marketing and communications overhaul to create a lively digital presence for e-commerce and subscription box brands, resulting in revenue boosts of over 100% YoY
• Led acquisition of three complementary brands: Karma Box Co., Hitsu Socks, and Barnaby Socks. Integrated and retained over 1000 renewing subscribers.
• Led customer marketing efforts to upsell existing subscribers to a new, fully customizable subscription product under the King x Portland brand; leading to increased ARPU while reducing churn rate by ~10%

• Ownership of full-funnel inbound marketing campaign planning and execution
• Managed paid social, paid search, and email marketing to achieve acquisition targets while optimizing against our target KPIs / unit economics
• Tested and scaled new acquisition channels including influencer, direct mail, events, and more

• Led SEO efforts for a roster of artists/musicians; revamped online and print materials in collaboration with label executives, artist management, graphic designers, photographers and printers.
• Coached executives and presented to a roster of artists on key talking points and communication strategies for different audiences.
• Led content planning and social media promotions
• Led digital marketing / brand building efforts for artists, managing consistent content and design themes when updating websites, articles, social media, etc