Chris Ceret
Aliso Viejo
Summary
25+ years of experience in sales, training, management, service in the automotive and marine industries. Outstanding customer service knowledge.
Overview
23
23
years of professional experience
1
1
Certification
Work History
Uber Driver (Independent Contractor)
Uber Technologies
04.2025 - Current
- After being impacted by a company-wide layoff in August 2024, I took on short-term roles that did not fit me and eventually transitioned to independent work through Uber while awaiting my spouse relocation to California and seeking a long-term opportunity aligned with my experience in sales training, coaching, or management.
Performance Coach
Proactive Dealer Solutions
Dallas
08.2023 - 08.2024
- Performance Coach for the Toyota Motor North America products Smartpath and Monogram.
- Facilitate Pre-Launch, Launch and sustainment visits at dealers onboarding with this new digital retail tool.
- Train Sales Consultants and managers on how to use this software efficiently.
Disabled
Self
Grapevine
08.2022 - 07.2023
- Following an accident to my left hand, I was not able to work for almost a year.
Service manager/Front office manager
Excel Motorworks
Buford
04.2021 - 08.2022
- My daily duties were:
- Answer the phone.
- Schedule appointments.
- Dispatch work to the technicians.
- Follow up with customers and provide accurate estimates.
- Upsale (up $8000 YOY in 2022 first quarter)
- Update the website. (created a blog and a shopping experience page.)
- Handle social medias, including Google and Yelp pages.
- Order parts, receive and invoice parts.
- Manage inventory and sell parts on various platform like Amazon and eBay.
- Left after a year following my spouse promotion.
Rigging Manager - Buford Singleton Group (Transfer)
OneWater Marine
Buford
08.2020 - 03.2021
- Managed the day to day operations of the internal rigging (new inbound boats) department.
- Scheduled and supervised work of 4 Riggers and 2 Fiberglass Technicians.
- Managed inventory, flow, and storage of new boats between 5 locations.
- Ensured that new boats (PDI) are made ready for sale in a timely manner.
- Identified and filed Warranty Claims needed with 6 different boat manufacturers.
- Ensured that boats were ready for delivery, free of all defects, and on time.
- Implemented procedure to track stages of work throughout the rigging process.
- Developed and trained all new Service Advisors hired for the external service department on 'Basics and Best Practices' then 'Advanced Up Selling Techniques'.
- Implemented solutions to improve shop efficiency and increased profits.
Service Manager - Texas Marine (Promoted)
OneWater Marine
Seabrook
11.2019 - 08.2020
- Increased profitability, making the Service Department the 7th most profitable in net %, out of 65 stores in the company.
- Increased Customer Satisfaction.
- Increased shop efficiency to above 100% average for 2 consecutive quarters.
- Ensured successful new boat deliveries in record numbers until August 2020.
- Hired and trained new staff on process, procedure, and policies.
- Audited and identified skill sets of technicians for future professional development.
- Managed staff of 10 including Parts, Technicians, Service Advisor, Lot & Inventory Attendants.
- Left following my spouse promotion.
Service Advisor - Texas Marine
OneWater Marine
Seabrook
11.2018 - 01.2019
- Managed calls from customers for Service and Parts.
- Scheduled appointments to ensure proper work load for Technicians.
- Received new inventory for PDI.
- Performed weekly inventory walks for damages and work completion checks.
- Generated customer experience through greeting process.
- Wrote work orders.
- Submitted and monitored approvals for Warranty Claims.
- Dispatched work to Technicians and monitored billable time.
- Ensured parts are ordered for stock and repair and sales floor.
- Processed new and used boats in system to log delivery, & perform final check.
- Updated customers on status of the repairs building loyalty in the brand.
- Up-Sold customers which increased profit by about 18% per month YOY.
- Implemented tagging system to keep track of the status of each boat in service.
Rigging Manager
MarineMax
Houston
09.2016 - 10.2018
- Managed the new and used inventory.
- Managed the Yard Team and the Rigging Technicians to ensure that boats were ready to sell and deliver on time when sold.
- Managed Vendors Invoicing and Warranty claims with OEMs.
- Implemented new and efficient processes to keep track of the sold boats and the inventory on the ground, such as tagging and excel spreadsheets.
Audi Brand Specialist
Audi Central Houston
Houston
11.2015 - 05.2016
- Sold new, certified pre-owned, and used Audi inventory.
- Advised customers on warranty, maintenance, and overall product.
- Provided luxury experience to prospect buyers and clients.
- Assisted all Audi Sales Specialists with online training.
- Trained the Sales Associates weekly on sales processes and product competitiveness.
Worldwide Certified Audi Academy Facilitator
Audi of America - DAKO
Houston
05.2008 - 11.2015
- Booked, coordinated and facilitated In Dealer Training and off-site Audi Academy Instructor Led Trainings according to the manufacturer specifications, and dealer expectations.
- Trained on product portfolio, sales process, service process, soft skills, CSI, & SSI.
- Facilitated for US and in Germany during global launches 7+ years.
- Ranked 2nd out of 10 of US trainers during German assessment in Munich, Germany for Global Launch.
- Identified as Audi product SME for the entire USA Audi Academy.
- Achieved top certification percentages for region, out of 4 regions, 6 years in a row.
- Created and assisted in curriculum development for IDT, ILT, and VILT on the following topics: Audi R8 Competitive Comparison for the US market - 3 day Audi Immersion for new hires, including PPTX, activities, FG, and PG - IDT Competitive Comparison for the Audi line-up, with digital support - Advanced Sales Process for ILT, including PPTX, FG, and PG - eLearning for Sales Consultants on how to sell to Millennials with study group sessions with Millennials - CSI for IDT, that eventually became an eLearning class for a national program - Edited all eLearning and Web Classes pertaining to the Audi brand or products.
Assistant Sales Manager (Promoted)
Audi Brand - The Auto Gallery
Woodland Hills
01.2006 - 01.2008
- Ordered new car inventory and managed allocation.
- Managed stock of brochures, media, & marketing materials for dealership.
- Supervised employee certification.
- Trained new sales staff on selling, process, and product.
- Improved CSI for dealership.
- Closed difficult deals.
- Managed dealer trades, inventory management, and final CPO inspections.
Audi Brand Specialist
Audi Brand - The Auto Gallery
Woodland Hills
01.2003 - 01.2008
- Ranked in the top 50 nationwide for sales.
Education
Certified in Instructor and Facilitator -
Langevin
Dallas, TXAssociate of Arts (AA) - Physical Education
Brevet d'Etat d'Educatur Sportif
Paris, FranceAssociate of Science (AS) - Criminal Justice
École de Gendarmerie de Chaumont
Chaumont, FranceBachelor of Arts (BA) - Economics
Lycee de Chamalieres
Chamalieres, FranceSkills
- Contracts
- Mac OS X
- Vendor Management
- Retail Sales
- Technical Support
- Sales
- Social Media Marketing
- Account Management
- Writing Skills
- Microsoft Office
- Communications
- Auto Service Management
- Sales Management
- Logistics
- Public Speaking
- Service
- Teaching
- Sales Support
- Microsoft Outlook
- Customer Relations
- Strategic Planning
- Marketing
- Customer Satisfaction
- Time management
- Microsoft Windows
- OEM
- Learning Technology
- Blogging
- Customer Service
- Training & Development
- Sales Training
- Microsoft Excel
- Recruiting
- Branding
- Automotive Service
- Change Management
- CRM Software
- Auto estimating
- Product management
- Team Management
- Upselling
- Process Improvement
- Curriculum development
- Negotiation
- Computer Networking
- Presentation Skills
- Merchandising
- Dealership experience
- Product Development
- Mechanical knowledge
- Project Management
- Business Development
- Training
- Trainer
- Social media management
- Microsoft Powerpoint
- Salesforce
- Quality Assurance
- Management
Certification
Driver's License
Additional Information
Excellent organizational skills, responsible for coordinating large on and off-site automotive training classes including confirming attendees, creating content, handling logistics and composing materials and presentations., Responsible to meet deadlines and provide thorough communication to my team and clients when working alone., Very comfortable with public speaking., Friendly and dedicated to improving the lives of others through professional skill building and training., Embraces creativity and leading by example, using multiple techniques to improve retention of information., Quick learner, proficient in Mac or PC, Windows Office and all social media platforms., Fluent in French and English, some Spanish and German.
Military Service
Gendarme, France, Sergeant, 1986 to 1993, Gendarmerie National. Gendarme Mobile. Anti Riot unit and member of the special intervention team.
Timeline
Uber Driver (Independent Contractor)
Uber Technologies
04.2025 - Current
Performance Coach
Proactive Dealer Solutions
08.2023 - 08.2024
Disabled
Self
08.2022 - 07.2023
Service manager/Front office manager
Excel Motorworks
04.2021 - 08.2022
Rigging Manager - Buford Singleton Group (Transfer)
OneWater Marine
08.2020 - 03.2021
Service Manager - Texas Marine (Promoted)
OneWater Marine
11.2019 - 08.2020
Service Advisor - Texas Marine
OneWater Marine
11.2018 - 01.2019
Rigging Manager
MarineMax
09.2016 - 10.2018
Audi Brand Specialist
Audi Central Houston
11.2015 - 05.2016
Worldwide Certified Audi Academy Facilitator
Audi of America - DAKO
05.2008 - 11.2015
Assistant Sales Manager (Promoted)
Audi Brand - The Auto Gallery
01.2006 - 01.2008
Audi Brand Specialist
Audi Brand - The Auto Gallery
01.2003 - 01.2008
Certified in Instructor and Facilitator -
Langevin
Associate of Arts (AA) - Physical Education
Brevet d'Etat d'Educatur Sportif
Associate of Science (AS) - Criminal Justice
École de Gendarmerie de Chaumont
Bachelor of Arts (BA) - Economics
Lycee de Chamalieres