Chris Bokwala
Toronto,Canada
Summary
Results-driven marketing leader born to build strategic, successful campaigns to drive profits, increase market share and cement industry dominance for demanding customers. Focused, performance-minded coordinator, certified by the Chartered Institute of Marketing, with proven skills in project management, team building, stakeholder relations and campaign optimization. Ready to offer several years of experience to new role dedicated to achieving exceptional results on tight timetables.
Overview
4
4
years of professional experience
Work History
Marketing Coordinator
Policy Expert
11.2022 - Current
- Orchestrated digital optimization tests resulting in a £5 million increase in gross written premium within a year
- Used online and offline marketing to generate leads, increase visibility and drive sales growth
- Boosted brand awareness with target customer demographics with social, and email campaigns
- Implemented and mastered various analytic tools for streamlined onboarding processes
- Managed budgets, monitored ROI, and delivered data-driven monthly reports
- Led A/B testing initiatives and collaborated across departments for cohesive outcomes
- Tracked and reported on marketing campaign responses
- Improved website traffic with the implementation of SEO best practices and keyword research
- Composed daily posts for social media and helped build a corporate presence on Twitter, Facebook, and Instagram
- Conducted market research to identify industry trends and generate actionable insights for strategic planning purposes
Marketing Coordinator
Kisaco Research
04.2022 - 11.2022
- Leveraged HubSpot for impactful email campaigns and stronger customer relationships
- Contributed to successful event launches and collaborated with design firms for brand alignment
- Expanded brand reach globally through media partnerships
- Executed LinkedIn ad campaigns to drive targeted traffic and engagement
- Tracked and reported on marketing campaign responses
- Managed workflow between staff, coordinating documents, and creative material distribution
- Boosted brand awareness with target customer demographics with social, and email campaigns
Digital Marketing Assistant (FTC)
Atlacarte
08.2021 - 04.2022
- Boosted website traffic by implementing effective search engine optimization strategies
- Optimized paid advertising campaigns to reduce cost-per-click while maintaining high click-through rates
- Collaborated with cross-functional teams on integrated marketing campaigns, maximizing reach and impact
- Assisted in the development of comprehensive digital marketing plans aligned with company goals and objectives
Social Media Intern
Nutty Delights
04.2021 - 08.2021
- Created informative and entertaining posts for client's Twitter, Facebook, and Instagram pages
- Created engaging content to catch the attention of potential customers
- Assisted team with various marketing projects that would engage new leads and potential customers
- Boosted brand awareness by creating and scheduling engaging content across various social media platforms
Education
Bachelor of Arts - Marketing
University of Hertfordshire
07.2019
A levels - Geography, History, Economics
St Augustine 's CE High School
01.2016
Skills
- Customer Engagement
- Event Organization
- Collaborative Team Engagement
- Meticulous Attention To Detail
- Calendar Management
- Digital Marketing Strategies
- Logistics
- Critical Analysis
- CRM System Oversight
- Content Creation Expertise
- Social Media Management
- Proposal Development
References
References available upon request.
Timeline
Marketing Coordinator
Policy Expert
11.2022 - Current
Marketing Coordinator
Kisaco Research
04.2022 - 11.2022
Digital Marketing Assistant (FTC)
Atlacarte
08.2021 - 04.2022
Social Media Intern
Nutty Delights
04.2021 - 08.2021
Bachelor of Arts - Marketing
University of Hertfordshire
A levels - Geography, History, Economics
St Augustine 's CE High School
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