Chris Bassett-Bouchard
Los Angeles,
Summary
SaaS sales leader, seller, GTM strategy expert & process builder with 8+ years of experience developing and scaling sales organizations at startups. Specialization in ecommerce, marketing, DTC, retail, marketplace, fashion, CPG, sports, music & entertainment.
Overview
9
9
years of professional experience
Work History
Sr. Director of Sales / Head of GTM Strategy
Spresso.AI
06.2024 - Current
- Overseeing revenue function for a new-to-market AI-powered ecommerce pricing SaaS product for Shopify brands
- Building comprehensive go-to-market strategy from scratch; overseeing sales, partnerships and demand generation
- First GTM hire; reporting directly to two co-founders
- Hired and manage team of 4; 2 AEs, 1 BDR, 1 GTM Engineer
- 1H 2025 growth from 5 to 40 logos and $20k to $600k ARR
Advisor
CreatorCommerce
02.2024 - Current
GTM Strategy Consultant
Spatial Labs
03.2024 - 04.2024
Director of Sales
Tapcart
08.2021 - 11.2023
- First ever sales hire and tenth company employee; promoted to Sr. Account Executive then Director of Sales across highly successful 5-year tenure; reported directly to CEO and SVP of Sales throughout.
- Average quota attainment of 125%+ in individual contributor role ($3M+ total ARR closed) and 110%+ in sales management roles ($15M+ total ARR closed by managed teams).
- Helped scale sales org from 1 to 30+ people, company ARR from <$500K to $25M+, and was a primary contributor in building GTM strategy, value narrative, sales motion, pricing model, deal process, revenue operations and more.
- Led multiple account executive teams across Commercial and Enterprise segments, ranging from 6-10 sellers at once along with direct management of one sales manager; responsible for hiring, training, execution, performance management, forecasting, etc.
- Instrumental contributor to cross-functional initiatives including product, customer success, content marketing and product marketing.
Senior Account Executive
Tapcart
01.2020 - 08.2021
Founding Account Executive
Tapcart
10.2018 - 01.2020
Strategic Account Executive
IfOnly (acq. by Mastercard)
08.2017 - 09.2018
- Promoted to Strategic Account Executive to pilot new regions/markets, penetrate higher value accounts, and support partnerships team in sourcing supply for strategic partners.
- Key contributor in successful strategic partnership with Mastercard leading to their acquisition of IfOnly.
Founding Account Executive
IfOnly (acq. by Mastercard)
11.2016 - 08.2017
- Hired as an account executive on the company’s first ever sales team; top performer on team of six with average individual monthly quota attainment of 140%.
Education
Bachelor of Science (B.S.) - Business Management
Menlo College
Skills
- Sales Management
- GTM Strategy
- Revenue Forecasting
- Revenue Operations
- Outbound Lead Generation
- Negotiation
- Sales Methodologies
- Commercial Models & Pricing Strategies
- AI-Powered Sales Execution
- Sales Systems, Technology & Tooling
Timeline
Sr. Director of Sales / Head of GTM Strategy
Spresso.AI
06.2024 - Current
GTM Strategy Consultant
Spatial Labs
03.2024 - 04.2024
Advisor
CreatorCommerce
02.2024 - Current
Director of Sales
Tapcart
08.2021 - 11.2023
Senior Account Executive
Tapcart
01.2020 - 08.2021
Founding Account Executive
Tapcart
10.2018 - 01.2020
Strategic Account Executive
IfOnly (acq. by Mastercard)
08.2017 - 09.2018
Founding Account Executive
IfOnly (acq. by Mastercard)
11.2016 - 08.2017
Bachelor of Science (B.S.) - Business Management
Menlo College