Summary
Overview
Work History
Education
Skills
Languages
Timeline
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Chris Baker

London,ON

Summary

Innovative media executive and founder of a highly successful streaming service, I bring a proven track record of transforming vision into reality. With a strategic mindset and a passion for shaping cutting-edge content experiences, I have not only pioneered a thriving streaming platform but also led teams to consistently deliver top-tier programming. My entrepreneurial spirit is complemented by a strong understanding of industry trends, audience dynamics, and content optimization, ensuring that my leadership is not just about creating content but strategically aligning it with market demands. Ready to bring my wealth of experience to Paramount+, I am excited to drive the content strategy and programming vision for an industry leader, leveraging my unique blend of entrepreneurial foresight and executive acumen to propel Paramount+ to new heights.

Overview

13
13
years of professional experience

Work History

Founder & CEO

BHBTV
10.2019 - Current
  • Developed strong partnerships with content producers to allow for collaboration and more significant opportunities for growth of the BHBTV streaming and VOD service.
  • Identified business development challenges and customer concerns for proactive resolution in a OTT streaming environment.
  • Defined company roles and responsibilities to establish and enhance processes and deliver top streaming content in media across north America.
  • Developed key operational initiatives to drive and maintain substantial business and viewership growth across all OTT, multi-platform and digital first streaming apps.
  • Worked with producers across North America to deliver dynamic, entertaining and diverse content that commits to the Brokers Helping Brokers (BHB) commitment of the platform while setting us apart as the number one digital content service in the industry.
  • Creative minded programming decisions that captured the interest of all housing industry customers.
  • Excellent verbal and written communication skills, that include the ability to interact confidently with clients, partners, and colleagues at all levels of the organization including C Suite and senior management.
  • Led the team with a collaborative leadership style and the strong belief that everyone, including myself should "run it together and run it like you own it"
  • Directed market expansions to propel business forward, meet changing customer needs.
  • Conducted target market research to scope out industry competition and identify advantageous trends.
  • Created and monitored promotional approaches to increase sales and profit levels.
  • Established and maintained strong relationships with customers, vendors and strategic partners.
  • Represented organization at industry conferences and events.

Regional Vice President of Sales

Street Capital Bank Of Canada
09.2017 - 10.2019
  • Achieved sales goals and service targets by cultivating and securing new customer relationships.
  • Researched sales opportunities and possible leads to exceed sales goals and increase profits.
  • Negotiated and closed profitable sales contracts with new and existing customers to increase loyalty and retention.
  • Developed and presented valuable sales presentations to potential customers to highlight features and benefits of products.
  • Increased revenue by implementing effective sales strategies in sales cycle process from prospecting leads through close.
  • Established and maintained positive relationships with Brokers and vendors to determine product availability and quality of submissions.
  • Created and implemented successful sales campaigns to drive leads and increase sales.
  • Developed sales strategy based on research of consumer buying trends and market conditions.
  • Exceeded sales goals by implementing aggressive sales programs, overhauling processes and facilitating market development.

Director Field Management Development

Canada Life
03.2011 - 09.2017
  • Worked closely with organizational leadership and board of directors to guide operational strategy.
  • Oversaw operations and provided corrective feedback to achieve daily and long-term goals.
  • Monitored office workflow and administrative processes to keep operations running smoothly.
  • Monitored and coordinated workflows to optimize resources.
  • Formed strategic partnerships and connected with potential clients to drive business development.
  • Leveraged professional networks and industry knowledge to strengthen client relationships.
  • Assisted with sales and marketing strategies to foster achievement of revenue goals.
  • Evaluated scripts to identify creative strategies and resource needs.

Education

Bachelor of Arts - Radio Arts And Entertainment

National Institute of Broadcasting
Toronto, ON
04.2002

Skills

  • Collaborative Leadership
  • Creative Mindset
  • Outstanding Speaker, Communicator and Presenter
  • Adaptable, Fast Paced Innovative Thinker
  • Highly organized and Dedicated
  • Outstanding Problem Solver

Languages

English
Native or Bilingual

Timeline

Founder & CEO

BHBTV
10.2019 - Current

Regional Vice President of Sales

Street Capital Bank Of Canada
09.2017 - 10.2019

Director Field Management Development

Canada Life
03.2011 - 09.2017

Bachelor of Arts - Radio Arts And Entertainment

National Institute of Broadcasting

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Chris Baker