Chrichelle T
Mississauga,ON
Summary
Dynamic and results-driven professional with considerable experience in launching marketing campaigns, developing strategies, and driving business growth. Proven track record of leading teams to successful outcomes, leveraging market insights and understanding of current trends to improve ROI. Experienced in digital marketing, content creation, and public relations initiatives. Adept at leveraging digital analytics to measure and optimize marketing campaigns.
Overview
5
5
years of professional experience
Work History
A&R/Marketing Manager (Part-time)
Morph Productions
07.2021 - 06.2023
- Orchestrate and execute strategic digital marketing campaigns for EP and album releases to enhance brand awareness
- Optimize social media platforms and leveraging data analytics to enhance brand visibility, drive audience engagement, and maximize sales by 30%
- Utilize digital marketing tools to analyze consumer behavior, preferences, and market trends to improve customer/listener satisfaction
- Create visual content for digital advertising to build artist narrative and create a personal connection with fans
- Completed and submitted monthly and yearly reports to support executive decision making.
Program Mentor (Part-time)
JDL School of Performing Arts
09.2018 - 06.2023
- Executed digital marketing initiatives and social media content to cultivate brand awareness and drive website traffic
- Prepared detailed campaign reports and digital marketing strategies, communicating key findings to management to increase student retention
- Researched current trends in youth development, mentoring, and related fields to inform program design decisions
- Mentored students in Vocal/Dance/Drama, leveraging latest technologies and tools to facilitate innovative learning and increase student satisfaction
- Led and coordinated digital aspects of multiple productions, effectively managing timelines, budgets, and cross-functional teams for seamless integration of digital technologies within live performances to increase ticket sales by 25%
- Collaborated with fellow mentors to share best practices and develop innovative solutions to challenges faced by the program.
Music Coach (Part-time)
Mississauga Piano Studios
11.2019 - 05.2023
- Provided individual instruction in music theory, sight-reading, improvisation, and composition techniques, utilizing digital tools and resources to enhance learning experiences
- Integrated digital marketing principles to guide students in promoting their musical creations online effectively and increasing their online audience by 20%
- Mentored students in songwriting techniques, leveraging digital technology for collaborative songwriting sessions, instructing on lyric writing, chord progressions, and melodic development
Education
Honours Bachelor of Arts (HBA) - Digital Enterprise Management Specialization
University of Toronto
ON05.2024
Level 10 in Voice -
Royal Conservatory of Music
Toronto, ON01.2018
Skills
- Digital Literacy
- Digital Content Development
- MS Office Suite - Excel, Word, Powerpoint, etc
- Teamwork
- Project Management
- Web Content Management
- Data Analysis
- Content Curation
- Verbal and written communication
- Time Management
Volunteer Experience
- 05/01/21, Public Speaker/City Ambassador, City of Mississauga
- 02/01/20, Partner, Pink Shirt Day Foundation, BC
- 07/01/19, Host, Youth Day Global, ON
- 03/01/19, Performer, Canadian Tire's Jumpstart Charity, ON
- 02/01/19, Performer, Women for Women 905, ON
- 01/01/17, 01/01/17, Ambassador, Bullies Reality Foundation, ON
- 01/01/15, 01/01/19, Choir Leader, Saints Peter & Paul Parish, ON
References
References available upon request
Hobbies and Interests
- Content Creation
- Travel/Exploration
- Music
- Technology/Innovation
- Networking & Collaboration
- Creativity/Arts
Languages
English
Full Professional
Timeline
A&R/Marketing Manager (Part-time)
Morph Productions
07.2021 - 06.2023
Music Coach (Part-time)
Mississauga Piano Studios
11.2019 - 05.2023
Program Mentor (Part-time)
JDL School of Performing Arts
09.2018 - 06.2023
Honours Bachelor of Arts (HBA) - Digital Enterprise Management Specialization
University of Toronto
Level 10 in Voice -
Royal Conservatory of Music
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