Summary
Overview
Work History
Education
Skills
Websites
Certification
Timeline
Generic

Chloe Taylor

Marina del Rey

Summary

Digital platforms and CRM expert with over 9 years of experience enhancing customer experiences in high-tech and luxury sectors. Demonstrated success in Salesforce architecture, customer data strategy, and managing cross-functional programs. Skilled in driving transformation through stakeholder collaboration, platform integrations, and comprehensive product lifecycle management across Sales, Marketing, IT, and Customer Operations.

Overview

10
10
years of professional experience
1
1
Certification

Work History

Snr Mngr CRM Infrastructure and Business Strategy

Virgin Galactic
Tustin
05.2022 - Current
  • Oversaw Salesforce platform as product owner, managing vendors across US, UK, and India.
  • Executed CRM data model re-architecture to enhance sales processes and automate customer workflows.
  • Collaborated with IT on integrations with Stripe, Ironclad, DocuSign, Chase, Contentful, and Azure Data Warehouse.
  • Delivered Salesforce ‘Flight Management’ tool for coordinating manifesting, operations, and communications.
  • Directed CRM integration strategy for public website redesign; developed roadmap for logged-in digital platform.
  • Established customer data capabilities for real-time reporting in Power BI and aligned data warehouse strategy with IT.
  • Managed execution of commercial campaigns (e.g., NXTGEN), integrating website, payment, and CRM components.
  • Facilitated stakeholder workshops to prioritize system needs and align digital tools with strategic objectives.

Astronaut Insights Manager

Virgin Galactic
London
01.2018 - 01.2022
  • Designed and launched V1rgo platform (Salesforce Experience Cloud), enabling Future Astronauts to register for events, access personalized content, and manage profiles.
  • Relaunched V1rgo as 'The Virgin Galactic App', a react native custom app and managed full product lifecycle. Worked closely with VGIT to ensure infrastructure and Infosec requirements were met.
  • Spearheaded customer journey for the 'One Small Step' campaign-linking CRM, payments, and sales pipeline.
  • Managed Salesforce enhancements and implemented Marketing Cloud tools (CDP, Interaction Studio, Advertising Studio, Datorama).
  • Coordinated guest operations for Unity 22 spaceflight using Aventri and connected systems.
  • Managed vendor teams and worked closely with IT to ensure platform security and scalability.

Database Project Manager (Secondment)

Virgin Unite
London
05.2018 - 10.2019
  • Served as a Change Manager, developing training content, creating materials, etc.
  • Successfully mapped and delivered a database migration project ahead of schedule and under budget.
  • Key stakeholder in the Constellation Community digital experience project, creating a platform for thought leaders to connect and co-create solutions to some of the world's biggest problems.

Sales Support / CRM Project Manager

Key Travel
London
11.2016 - 02.2018
  • Managed sales analytics to deliver SLAs and monthly reports to clients.
  • Executed CRM hygiene to enhance data accuracy.
  • Collaborated with operations and IT to streamline processes.
  • Partnered with IT to extract data from internal travel booking system.
  • Directed multiple system updates, including case management and financial integrations.

Global Sales Operations Analyst

Bae Systems Inc.
London
10.2015 - 02.2016
  • Executed data hygiene processes to ensure accuracy.
  • Facilitated Salesforce configuration and customizations for improved functionality.
  • Developed sales reports, dashboards, and insights for strategic decision-making.
  • Collaborated with global sales team to validate Salesforce entries prior to reporting.
  • Acquired proficiency in Excel, including advanced formulas and data analysis techniques.

Education

BA Hons - History

Cardiff University

Skills

  • Salesforce management
  • CRM integration
  • Data architecture
  • Business strategy
  • Customer data analysis
  • Stakeholder engagement
  • Project management
  • Vendor management
  • Digital platform development
  • Reporting tools
  • Customer journey mapping
  • Cross-functional collaboration
  • Change management
  • Process automation
  • Technical documentation

Certification

  • Data Analysis for Management, London School of Economics (LSE)
  • Mind The Product - Product Management
  • Salesforce Administrator ADM 201
  • Gold Medal, LAMDA Public Speaking
  • DebateMate

Timeline

Snr Mngr CRM Infrastructure and Business Strategy

Virgin Galactic
05.2022 - Current

Database Project Manager (Secondment)

Virgin Unite
05.2018 - 10.2019

Astronaut Insights Manager

Virgin Galactic
01.2018 - 01.2022

Sales Support / CRM Project Manager

Key Travel
11.2016 - 02.2018

Global Sales Operations Analyst

Bae Systems Inc.
10.2015 - 02.2016

BA Hons - History

Cardiff University

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