Chloe Nerima Kokonya
Ottawa,Canada
Summary
Results-driven Digital Marketing Specialist with expertise in social media management, paid advertising, SEO, and market research. Passionate about leveraging data-driven strategies to optimize campaigns and enhance brand visibility. Adept at audience segmentation, content strategy, and conversion-focused marketing. Proven ability to execute multi-platform advertising campaigns and drive brand engagement.
Overview
7
7
years of professional experience
Work History
Project Manager (Volunteer)
St. Lawrence College
07.2023
- Coordinated outreach and engagement initiatives for middle school students exploring college programs
- Planned and executed on-campus events, ensuring a seamless experience for visiting students
- Managed logistics for student visits, including scheduling, transportation, and meal planning
- Served as a liaison between faculty, students, and event staff, ensuring efficient event execution
Social Media & Advertising Lead
Stonecroft Barn
12.2024 - Current
- Developed and implemented digital advertising strategies to increase brand awareness
- Conducted market research to identify trends and key opportunities in the events industry
- Defined target audience segmentation, focusing on churches for weddings, pubs for parties, and other key event venues
- Managed multi-channel advertising campaigns (Facebook, Instagram, and Google Ads) to promote event services
- Collaborated on brand positioning and messaging strategy to align with business goals
- Assisted in content creation and social media marketing strategies to establish an online presence
Advertisement Coordinator
Big Minds
01.2018 - 12.2019
- Developed advertising strategies and managed promotional campaigns to increase brand reach
- Assisted in designing and executing marketing materials for various advertising platforms
- Monitored campaign performance and adjusted strategies based on key performance indicators (KPIs)
Education
Certificate -
Media Buying Professional
BIONIC 03-2025
Certificate -
SEO Ceritication
Coursera08-2024
Certificate - Bookeeping & Accounting
Algonquin College
Ottawa, None04-2025
Skills
- Digital Marketing & Strategy
- Google Ads Campaign Strategy
- Facebook Ads
- Instagram Marketing Campaigns
- LinkedIn Ads
- Social Media Management
- Content creation
- Scheduling
- Audience engagement
- SEO & SEM
- Keyword research
- On-page SEO
- Google Analytics
- Data Analysis & Performance Tracking
- A/B Testing
- KPIs
- Campaign optimization
- Market Research & Consumer Insights
- Competitor analysis
- Audience segmentation
- Project & Campaign Management
- Ad budget planning
- Execution
- Performance tracking
- Creative Content Development
- Ad copywriting
- Graphic design
- Email marketing
- Advertising & Analytics
- Facebook Ads Manager
- SEO Tools
- SEMrush
- Google Search Console
- Hootsuite
- Buffer
- Meta Business Suite
- Design & Content
- Adobe Express
- Copywriting
- CRM & Email Marketing
- Project management
- HubSpot
- Project planning
Technical Skills And Tools
- Advertising & Analytics - Google Ads, Facebook Ads Manager, Google Analytics
- SEO Tools - Ahrefs, SEMrush, Google Search Console
- Social Media Management - Hootsuite, Buffer, Meta Business Suite
- Design & Content - Canva, Adobe Express, Copywriting
- CRM & Email Marketing - Mailchimp, HubSpot, Klaviyo
Languages
English
Full Professional
Swahili
Full Professional
Certification of Appreciation for project management participation
I got a certificate of appreciation for volunteering to lead as a project manager during connections day in college
Interests
- Volunteer Work
- Fashion
- Interior Design
- Creative Writing
- Music
- Cooking
Timeline
Social Media & Advertising Lead
Stonecroft Barn
12.2024 - Current
Project Manager (Volunteer)
St. Lawrence College
07.2023
Advertisement Coordinator
Big Minds
01.2018 - 12.2019
Certificate -
Media Buying Professional
Certificate -
SEO Ceritication
Certificate - Bookeeping & Accounting
Algonquin College
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