Chloe Nerima Kokonya
Ottawa,Canada
Summary
Results-driven Digital Marketing Specialist with expertise in social media management, paid advertising, SEO, and market research. Passionate about leveraging data-driven strategies to optimize campaigns and enhance brand visibility. Adept at audience segmentation, content strategy, and conversion-focused marketing. Proven ability to execute multi-platform advertising campaigns and drive brand engagement.
Overview
7
7
years of professional experience
Work History
Project Manager (Volunteer)
St. Lawrence College
07.2023
- Coordinated outreach and engagement initiatives for middle school students exploring college programs
- Planned and executed on-campus events, ensuring a seamless experience for visiting students
- Managed logistics for student visits, including scheduling, transportation, and meal planning
- Served as a liaison between faculty, students, and event staff, ensuring efficient event execution
Social Media & Advertising Lead
Stonecroft Barn
12.2024 - Current
- Developed and implemented digital advertising strategies to increase brand awareness
- Conducted market research to identify trends and key opportunities in the events industry
- Defined target audience segmentation, focusing on churches for weddings, pubs for parties, and other key event venues
- Managed multi-channel advertising campaigns (Facebook, Instagram, and Google Ads) to promote event services
- Collaborated on brand positioning and messaging strategy to align with business goals
- Assisted in content creation and social media marketing strategies to establish an online presence
Advertisement Coordinator
Big Minds
01.2018 - 12.2019
- Developed advertising strategies and managed promotional campaigns to increase brand reach
- Assisted in designing and executing marketing materials for various advertising platforms
- Monitored campaign performance and adjusted strategies based on key performance indicators (KPIs)
Education
Certificate -
Media Buying Professional
BIONIC 03-2025
Certificate -
SEO Ceritication
Coursera08-2024
Certificate - Bookeeping & Accounting
Algonquin College
Ottawa, None04-2025
Skills
- Digital Marketing & Strategy
- Google Ads Campaign Strategy
- Facebook Ads
- Instagram Marketing Campaigns
- LinkedIn Ads
- Social Media Management
- Content creation
- Scheduling
- Audience engagement
- SEO & SEM
- Keyword research
- On-page SEO
- Google Analytics
- Data Analysis & Performance Tracking
- A/B Testing
- KPIs
- Campaign optimization
- Market Research & Consumer Insights
- Competitor analysis
- Audience segmentation
- Project & Campaign Management
- Ad budget planning
- Execution
- Performance tracking
- Creative Content Development
- Ad copywriting
- Graphic design
- Email marketing
- Advertising & Analytics
- Facebook Ads Manager
- SEO Tools
- SEMrush
- Google Search Console
- Hootsuite
- Buffer
- Meta Business Suite
- Design & Content
- Adobe Express
- Copywriting
- CRM & Email Marketing
- Project management
- HubSpot
- Project planning
Technical Skills And Tools
- Advertising & Analytics - Google Ads, Facebook Ads Manager, Google Analytics
- SEO Tools - Ahrefs, SEMrush, Google Search Console
- Social Media Management - Hootsuite, Buffer, Meta Business Suite
- Design & Content - Canva, Adobe Express, Copywriting
- CRM & Email Marketing - Mailchimp, HubSpot, Klaviyo
Languages
English
Full Professional
Swahili
Full Professional
Certification of Appreciation for project management participation
I got a certificate of appreciation for volunteering to lead as a project manager during connections day in college
Interests
- Volunteer Work
- Fashion
- Interior Design
- Creative Writing
- Music
- Cooking
Timeline
Social Media & Advertising Lead
Stonecroft Barn
12.2024 - Current
Project Manager (Volunteer)
St. Lawrence College
07.2023
Advertisement Coordinator
Big Minds
01.2018 - 12.2019
Certificate -
Media Buying Professional
Certificate -
SEO Ceritication
Certificate - Bookeeping & Accounting
Algonquin College
Similar Profiles
Serena BourgetSerena Bourget
Academic Upgrading & Student Support Liaison at St. Lawrence CollegeAcademic Upgrading & Student Support Liaison at St. Lawrence College
Olena PolishchukOlena Polishchuk
International Admissions Coordinator at St. Lawrence CollegeInternational Admissions Coordinator at St. Lawrence College
Simran VermaSimran Verma
Administrative Assistant at St. Lawrence CollegeAdministrative Assistant at St. Lawrence College
Kyrin BoudreauKyrin Boudreau
Admissions Student Assistant at St. Lawrence CollegeAdmissions Student Assistant at St. Lawrence College
DONNA MAYERDONNA MAYER
Housing Development Consultant at Added Value Inc.Housing Development Consultant at Added Value Inc.