Summary
Overview
Work History
Education
Skills
References
Additional Information
Timeline
Generic

Chloe Martin

Tsawwassen,BC

Summary

Motivational and empathetic leader. Results-driven Director of Sales Operations with extensive experience in driving revenue growth, optimizing sales processes, and leading high-performing teams. Expertise in cross-border eCommerce strategies, particularly in the APAC region, with a strong focus on China's digital landscape. Adept at developing data-driven strategies, improving sales efficiencies, and supporting sales teams to exceed performance targets. stepping into roles and quickly making positive changes to drive company success.

Overview

15
15
years of professional experience

Work History

Director of Sales Operations

WPIC Marketing & Technologies
Vancouver, British Columbia
02.2022 - Current
  • Lead and manage sales operations to support WPIC’s growth objectives across APAC markets, with a particular focus on China’s eCommerce landscape.
  • Oversaw the full sales funnel from lead generation to close, implementing strategic processes to optimize conversion rates, accelerate deal cycles, and maximize revenue growth.
  • Oversee the development and execution of strategic initiatives, enabling sales teams to exceed revenue targets.
  • Track and analyze sales data to identify trends, improve forecasting accuracy, and guide decision-making for leadership.
  • Develop and refine sales processes to improve efficiency, ensuring CRM systems are optimized for tracking leads, opportunities, and client relationships.
  • Support the professional development of sales team members through coaching, performance reviews, and targeted training initiatives.
  • Collaborate with marketing teams to align sales efforts with broader business goals, ensuring consistent messaging and strategic campaign execution to drive lead generation and demand.
  • Managed key partnerships and facilitated new business opportunities.

Sales/Customer Success Manager

Rural First Broadband Group
Vancouver, BC
02.2017 - 11.2022
  • Implement policies and procedures that would improve day-to-day operations
  • Identify at-risk customers and own the plan to address and eliminate risks
  • Maintain strong business acumen and evolving sales tactics.
  • Manage hundreds of accounts while being customer retention focused.
  • Continuously assess, classify and manage customer risk while providing feedback to internal teams and stakeholders
  • Recruited and trained Sales and Customer Service employees, provided evaluations with actionable feedback to cultivate a highly talented, revenue-driven team.
  • Demonstrated excellent network and relationship building with both external and internal customers, fostering long-term partnerships and repeat business
  • Oversaw company operations, customer service, resource management and profitability.
  • Demonstrated excellent network and relationship building with both external and internal customers.
  • Managed company operations, providing first-class customer service and cost-effective management of resources while promoting revenue, profitability and production growth.
  • Monitored KPIs to assess customer engagement.
  • Assessed monthly reports to review client activity and identify opportunities.
  • Recruited and trained Sales and Customer Service employees and provided evaluations with feedback to cultivate a highly talented team.

Executive Assistant

Rural First Broadband Group Inc.
Vancouver, BC
02.2011 - 02.2017
  • Provide confidential and personal executive support to the President, COO and CTO including managing and maintaining calendars and daily activities, managing expenses, preparing, tracking and filing expense reports, and making travel arrangements.
  • Preparing confidential correspondence; monitoring, responding to and distributing.
  • Preparing and Distributing formal meeting minutes and action lists, as well as any other correspondence required.
  • Sort, screen, delegate, and handle, as appropriate, email, telephone enquiries, and voicemail. Act as liaison between the office and both internal and external contacts including Ministry officials, and other colleges.
  • Maintained company confidence and protected business operations by keeping sensitive information confidential.
  • Performs other related duties as required

Group Home Administrator

Jasper House Rehabilitation Facility
Vancouver, BC
12.2009 - 01.2011
  • Maintaining accurate account records, and inputting data into Microsoft Excel
  • Spreadsheets
  • Formulating policies and procedures as per licensing requirements
  • Responsible for case writing, detailed quarterly reports and liaising with other resources within the community
  • Maintained all clients fiscal accounts and monetary budget
  • Acting as staff in charge on shift, supervising colleagues and clients to ensure diligence with scheduled appointments and activities
  • Schedule and book appointments

Education

Bachelor of Arts - Psychology

Laurentian University (2 Yrs)
01.2006

Addictions and Social Service Worker

Everest College

Skills

  • Leading Projects
  • Strong Sales
  • Public Relations Understanding
  • Report generation
  • Software knowledge
  • Managing Internal Transitions
  • Database management
  • Brand Management
  • Communications Strategy
  • Communications Leadership
  • People Skills
  • Problem Resolution
  • Organizational Skills
  • Team Management
  • Customer Service
  • Critical Thinking
  • Supervision & Leadership
  • Computer Skills

References

References Available upon request

Additional Information

  • In addition to the skills I have acquired through my career, I also own an Instagram based consumer business, as well as an ecommerce business - lots of social media and marketing content experience!

Timeline

Director of Sales Operations

WPIC Marketing & Technologies
02.2022 - Current

Sales/Customer Success Manager

Rural First Broadband Group
02.2017 - 11.2022

Executive Assistant

Rural First Broadband Group Inc.
02.2011 - 02.2017

Group Home Administrator

Jasper House Rehabilitation Facility
12.2009 - 01.2011

Bachelor of Arts - Psychology

Laurentian University (2 Yrs)

Addictions and Social Service Worker

Everest College

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Chloe Martin